American Family Life Assurance Company

Business Strategy

Our strategies for growth are very simple:

1. To continue expanding our product line. 
2. To focus on growing our distribution system of independent insurance agents and insurance brokers.

    Expanding Our Insurance Policy Line

    The core of our business is to design insurance policies that can be used to help with those out-of-pocket expenses not covered by existing major medical coverage of U.S. consumers. We will continue to develop new products that meet the needs of the market.

    Focus on Growing Our Distribution Network

    Aflac focuses its products on the worksite market because that is where most Americans buy health insurance. Many of the workers we insure are employed by small businesses. 

    The people who sell our products at worksites in the United States are independent sales associates and sales coordinators who manage defined geographical territories. Nationally, there are more than 60,000 licensed Aflac insurance agents and coordinators who market our insurance products.