According to a 2011 study by the Content Marketing Institute, content marketing is one of the top growing fields with an increasing number of marketers relying on a content strategy. Why? Because it works.

Ninety percent of B2B marketers do some form of content marketing whether they realize it or not, and 60 percent plan to spend more on content marketing in the next 12 months.  Companies’ top objectives when employing a content marketing campaign include brand awareness, customer acquisition and customer retention, all goals that can be attained with the help of Mediaplanet’s print and digital products.

Mediaplanet connects readers and advertisers through independent and inspiring theme media publications—in more than 19 cities, 15 counties and 14 languages around the globe. We find the topics that matter most to our readers, your future customers, in the areas of health, business & finance, lifestyle, technology and corporate social responsibility.

We then partner with top newspapers, websites, associations, celebrities, experts, journalists and clients to create straightforward, educational editorial and present it in an easy-to-read, engaging format.

Our stimulating editorial environment motivates readers to act—to do something about their problems and challenges.  Our distribution channels are the most effective means for connecting our customers with their targeted audience.  In short, we turn engaged readers into customers by turning interest into action.