Chuck Latham Associates

CLA was founded in 1984 by Chuck Latham as a manufacturer’s rep specializing in pet specialty, vet and farm and feed in the western U.S. 

WHO IS CLA? 

We’re pet people – more than 1200 strong. We deliver sales and retail services at retailers and distributors in the Pet Specialty, Veterinary and Farm Ag. channels. Our passion for pets and knack for success translates to tremendous value and customer service for your business. 

THE CLA WAY 

Customer Service, Leadership and Accountability. Most companies talk about it – we’ve been practicing it for more than 25 years. 

A SIMPLE AND STRAIGHTFORWARD APPROACH 

We understand the industry and deliver results-from headquarter calls and relationship management, to service, project and activity expertise, to analytics and category management, to sales intelligence and insights. Nobody understands these things more and nobody does them better. 

A SUPERIOR PRODUCT 

We are an employee based company. In fact, we have several retail associates that have been with us for over 5 years. Further, we have one of the lowest turnover rates in the retail industry. We back our associates up with our expert Client Services team, which supports back-stage logistics so our RSAs can focus on your products. 

A HIGHER STANDARD 

We set the bar with industry-leading execution and merchandising services. A Dedicated Account Management Team works as your “Sales Concierge” to assist with retailer relationships and navigation. 

INVESTING IN OUR PEOPLE 

AND IN YOU. We invest significantly in business management, lean process, fact-based selling, category management, leadership development, and negotiating training programs to make sure our associates stay ahead of the curve. Then arm them with the most advanced technology, tools and facilities to help them deliver that expertise to you. 

TAKING ACCOUNTABILITY 

We don’t mess up very often – but when we do, we’ll own it and make it right. And learn from the experience, so it does not happen again. 

GIVING YOU PEACE OF MIND 

We offer comprehensive, end-to-end solutions alerting, informing and advocating for you along the way. With CLA’s history of delivering results, you can rest assured that we’re getting the job done. So you can focus on your business. 

THE PERSONAL TOUCH 

CLA folks enjoy what they do, and are proud of the services they provide – and it shows on our people, processes and performance. You’ll enjoy working with us.