Merlin Entertainments

Welcome to Merlin Entertainments! We are a company built on fun – a reason why our 62.8+ million guests choose to spend their time at our unique attractions. We are Europe's Number 1 and the world's second-largest visitor attraction operator. We operate more than 110 attractions, twelve hotels and four holiday villages in 23 countries across four continents and we run some of the best known names in global leisure. These include the likes of SEA LIFE, Madame Tussauds, the Dungeons and LEGOLAND, as well as local icons such as The Coca-Cola London Eye, Gardaland Resort, Heide Park Resort and Alton Towers Resort. It’s a huge variety of attractions, each more different than the last. But they all share the same goal: to provide a truly memorable experience and a great day out for all the family. OUR PASSION Our passion is putting smiles (or screams) on people’s faces and giving our customers memorable experiences. Through creativity and a relentless drive for excellence we aim to immerse our visitors in our brands, constantly delighting them and enriching their understanding through fun learning. In simple terms, we love what we do! OUR VISION Our vision is to become the worldwide leader in branded, location-based, family entertainment. OUR COMPANY CULTURE – THE MERLIN WAY Our culture is simply ‘The Merlin Way’ which encapsulates our vision, values and competencies. It is at the heart of what we do. It captures what a Merlin person is about and helps shape how we will continue to achieve business growth and our objectives for the future. The Merlin Way represents our company’s DNA. We LOVE what we do We CARE We are INNOVATIVE and fast moving WE DO what we say We make EVERY £, $, € ... count We take OWNERSHIP …and we do it all FOR THE LOVE OF FUN! By applying The Merlin Way to all that we do, we achieve our overall aim – to deliver high quality memorable experiences to customers around the globe.


Location-based Entertainment, Visitor Attractions, Hotels, Holiday Villages, Theme Parks, Entertainment, Resorts, Customer Experience, Memorable Experiences, Hospitality, Tourism, and Leisure



Company Size

10,001+ employees