ARTICLES, BLOGS & VIDEOS

The latest news, trends and information to help you with your recruiting efforts.

Posted July 24, 2018 by

Building an internship program at an innovative company

 

What does an innovative company do to recruit and retain interns? I had the pleasure of speaking with Mario Portugal, Head of Recruitment at Beyond Limits, a leading developer of advanced artificial intelligence (AI) solutions. They built some strategic elements into their internship program that help them recruit the right talent and retain that talent into the future, all while allowing other employees to benefit from what the intern team has to offer.

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Posted April 03, 2018 by

Successful variable pay programs: Interview with John Rubino

 

Variable pay programs are rising in popularity. John Rubino, president and founder of Rubino Consulting Services (RCS), knows a lot about this trend and how employers are currently succeeding (and failing) at implementing variable pay programs. Rubino will be a speaker at SHRM 2018 conference, presenting “Successful Variable Pay Programs in Action: A Case Study Using a Proven Eight-Step Design Approach.” I connected with Rubino to get his insight into how to ensure success, what mistakes to avoid, and what it has to do with engaging entry-level employees.  (more…)

Posted February 14, 2018 by

What about the gig economy employers should build into their workforce analysis

 

HR leaders, as you do a workforce analysis, do you see the gig economy as a threat or an opportunity? I checked in with Mona Tawakali, Vice President of Digital Strategy with KRT Marketing to get insight into this question. Tawakali has not only done extensive research on the trend and the impact of the gig economy, but her team is also continually hearing from employers about how the new world of work is changing their strategies.

Overall, your organization should see the growing gig economy as an opportunity. Business leaders understand the increasing need for agility, and the gig economy lends itself nicely to being nimble. With people working gigs or projects, it becomes easier to scale up or down more quickly. You can “change your workforce for the skills you need” at the moment, says Tawakali. This is especially beneficial for startups, small businesses and growing companies. The effect of this, she says, is a more efficient economy overall. (more…)

Posted January 11, 2018 by

Recruiting Can’t Be Strategic Until It Shifts to a Marketing Approach: Here’s How [white paper]

 

The following are excerpts from “Recruiting Can’t Be Strategic Until It Shifts to a Marketing Approach: Here’s How”, written by talent strategy guru Dr. John Sullivan. Distributed to College Recruiter readers with permission from Dr. Sullivan. 

To download the full white paper, click here (no registration needed). (more…)

Posted December 22, 2017 by

What employers should learn from NECC’s professional development plan for teachers

 

The New England Center for Children (NECC) invests in their employees’ education and overall professional development as a retention strategy. We spoke with Kait Maloney, Recruiting Specialist at NECC, who shared about their professional development plan for teachers, how it is important to them and how that retains their entry-level talent.

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Posted December 12, 2017 by

How the skills of a recruiter should mimic sales reps

 

If recruitment is marketing, recruiters must be marketers. The skills of a recruiter vary, but more and more, organizations should expect recruiters to have the skill set of a good sales rep. Here we’ll discuss what mistakes college recruiters tend to make, and what skills a good sales reps has that recruiters should adopt. (more…)

Posted July 31, 2017 by

Diversity in the workplace: recruitment tips and tactics Part 2 [expert panel discussion]

 

As demographics change in the United States, including at college campuses, we should be seeing more diversity in the workplace. So why is the needle moving so slowly? In today’s panel discussion with College Recruiter’s Panel of Experts, we explore strategies for talent acquisition professionals to improve their diversity recruitment. Today our discussion touched on what an inclusive recruitment process looks like, differences between the government and private sectors, and concrete tips for talent acquisition professionals. (more…)

Posted June 28, 2017 by

Sourcing and evaluation: Employers’ flawed assumptions, and how mobile recruiting changes everything

 

This blog is an excerpt of Steven Rothberg’s white paper, “How Employers Evaluate Career Services, Job Boards, and Other Sources, and How Mobile Recruiting Changes Everything.”

Read the entire white paper here (no need to register to download).

Few employers properly track candidate sources

The technology that allows an advertiser to track a consumer from their click on an ad to the advertiser’s website, and ultimately to a purchase, has existed since the mid-1990’s. For example, when College Recruiter began using this technology in 1998, within months, one of the world’s largest hospitality companies was paying us $0.05 per click in return for driving thousands of students and recent graduates a month to apply on their career website. (more…)

Posted June 01, 2016 by

How to implement a yearlong onboarding program

How to implement a yearlong onboarding program

Photo by StockUnlimited.com

From learning the ins-and-outs of a company’s culture to specific job tasks, joining a new organization and starting a new job can be daunting.

That’s why it’s important for employers and HR professionals to establish a strong foundation for new employees to launch a productive and meaningful career by creating a strong onboarding program, says Jennifer Shofner, Manager, Campus Talent Acquisition at Ecolab, a global leader in water, hygiene, and energy technologies and services.

While many organizations focus on how to properly onboard an employee that first day on the job, most don’t have a dedicated yearlong onboarding program to help the employee through that first year on the job.

“When combined with functional training, a yearlong onboarding program can provide new employees tools to do their jobs, but additionally, can drive engagement through demonstrating employee and business success go hand-in-hand,” says Shofner.

Below, Shofner provides five onboarding milestones and strategies that help drive new employee engagement at Ecolab:

Day 1: Provide transparency in expectations and culture
All new employees start their first day eager, excited, and hopeful. Ensuring new employees feel welcomed and informed is the first step in maintaining this attitude beyond the first day, says Shofner.  Create a program that is consistent with company expectations and demonstrates your organization’s culture. Demonstrate not only “the what” but also “the how” work gets done. “This can help drive the environment that you want every employee to feel and help create,” says Shofner.

First 30 days: Enable a community for ongoing support
If you ask any employee at Ecolab why they work there, the resounding answer will be “the people” says Shofner. Knowing that relationships are part of Ecolab’s culture and success, the organization intentionally provide a system for networking. The “Buddy” program assigns new hires a contact to answer day-to-day questions, serve as a networking agent and helps them find a community within Ecolabs large organization. “Having one or two close contacts at work can be a powerful driver of initial job satisfaction,” says Shofner.

3 Months: Focus on engagement
Host a dedicated session that demonstrates commitment to employee engagement by providing specific activities to lead and socialize. “At Ecolab, leadership reminds us that are accountable for two areas,” says Shofner. “To grow our business and to grow our talent. Investment in growing talent can significantly impact an employee’s commitment to the company, but only if they are aware of the investment.” At this session, provide specific examples including leadership development programs, employee resource groups, a defined talent planning process, and social events such as intramural sports or team celebrations of success.

6 Months: Expand their vision
Introducing functional training is a good way to help employees develop a strategic understanding of their role and take ownership of their career path. Training provides tactical skill development and visibility into the broader organizational structure. At Ecolab best practices include a field ride-along to experience a day-in-the-life of a sales employees and classroom training led by senior leadership teams. Coach leaders to incorporate their leadership journeys, to include career and personal “peaks and valleys” which validate your leadership model, says Shofner.

One year anniversary: Celebrate
An employee’s one-year anniversary is an important milestone. At Ecolab, the CEO makes it a priority to attend annual celebrations that are part of the onboarding program. “It is a demonstration of the organization’s commitment to hiring, training and supporting talent,” says Shofner. “Dedicating time to recognize this significant achievement reinforces to the employee that they are appreciated and valued.”

Need advice for creating an onboarding program? Get onboard our blog and follow us on LinkedInYouTube, Twitter, and Facebook.

Jennifer Shofner, Manager, Campus Talent Acquisition at Ecolab

Jennifer Shofner, Manager, Campus Talent Acquisition at Ecolab

Jennifer Shofner is Manager, Campus Talent Acquisition at Ecolab, a global leader in water, hygiene and energy technologies and services. Her career in talent management has included various university and corporate roles where she is energized by helping individuals build careers they are proud of. In her spare time she enjoys volunteering for Minnesota’s talent initiative, MakeIt.MSP.org (check it out!) and supporting her alma mater’s sports teams – go Gophers!

Posted April 27, 2016 by

Benefits of using video and phone interviews in recruiting

Female boss talking with applicants online on video conference courtesy of Shutterstock.com

Photographee.eu/Shutterstock.com

While face-to-face interviews have not become obsolete, new interviewing methods are becoming more popular today. Video and phone interviews not only benefit job candidates but also benefit recruiters. Recruiters can save time and learn more about candidates to make the best hiring decisions. Andre Lavoie, CEO and Co-Founder of ClearCompany, explains why video and phone interviews are effective in college recruiting.

“Video interviewing benefits both candidates and hiring managers. For an organization, pre-recorded screening questions create a consistent candidate experience by asking the same questions to applicants the same way. Candidates benefit because the technology is easily accessible and simple to use — just hit record.

Before in-person interviews, companies want to know the basics such as candidates’ skill sets, ambitions, what they can contribute to the company, etc. All of this valuable information is easy to gather through phone and video interviews.

The problem many organizations face when recruiting college students and recent graduates is a skills gap they possess and the skills needed to get the job done. While these interviews don’t fix the skills gap, they give recruiters a better understanding of the candidates. Recruiters can evaluate them more efficiently to avoid eliminating top talent who may not communicate their potential as clearly on their resumes, as they can when responding to specific questions. This affects the quality of hire, the most important measurement that tells employers how well their hiring teams recruit.

When using video interviews, recruiters are effectively finding high quality candidates and eliminating those who fall short. Additionally, they are reducing time to hire significantly and improving their return on investment (ROI).

We use our own talent management platform, which offers a video interviewing feature that seamlessly integrates candidates’ recorded responses with the applicant tracking system. This allows the entire hiring team to engage by watching the recordings at their convenience and collaborating by providing feedback through the platform.”

Do you want to learn more about phone and video interviews? Head to our blog and follow us on LinkedIn, YouTube, Twitter, and Facebook.

Andre Lavoie, CEO and Co-Founder of ClearCompany

Andre Lavoie, CEO and Co-Founder of ClearCompany

Andre Lavoie is the CEO of ClearCompany, the first talent alignment platform that bridges the gap between talent management and business strategy by contextualizing employees’ work around a company’s vision and goals. You can connect with him and the ClearCompany team on Facebook, LinkedIn, and Twitter.