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Posted July 15, 2016 by

Using career services’ budget to connect college students

Hand holding money photo by StockUnlimited.com

Photo by StockUnlimited.com

College career services offices are designed to help prepare college students create career paths. Whether helping college students continue their education or finding internships and entry-level jobs, these offices have the resources and tools students need for succeeding in the job search. The career services professionals on college campuses can even share their personal experiences to give students a better idea of what to expect in the real world.

However, while having resources, tools, and professional advice is nice, how can career services offices improve to attract more college students? Nichole Lefelhoc, Director of the Career Center at Mansfield University, discusses how these offices can center their budgets around collaboration and creativity to connect students with career services offices and other events.

“Collaboration and creativity are the name of the game when it comes to ensuring our budget can be utilized in such a way that we are reaching the greatest number of college students. In a time of shrinking operating budgets, we focus our efforts on developing strong relationships with departments across campus and pool resources to have the greatest impact on students. We have also found a great amount of success in collaborating with student organizations to co-sponsor events. The student group will conduct much of the marketing of an event, as well as fund refreshments, and the career center will organize the content and/or guest speakers.

Another area of potential collaboration is with employers. Many employers are seeking ways to brand their organizations on college campuses, and career centers are seeking ways to connect their students with internship and employment opportunities. One such example was a “Fall Fest” sponsored by an employer. We organized pumpkin decorating, s’mores, hot chocolate, and a fire pit. Turnout at the event was tremendous and offered an opportunity to not only brand the employer, but also market the services of our career center. The event came at no expense to our office.”

For college career services offices looking for more advice, check out College Recruiter’s blog and follow us on LinkedIn, YouTube, Twitter, and Facebook.

Nichole Lefelhoc, Director of the Career Center at Mansfield University

Nichole Lefelhoc, Director of the Career Center at Mansfield University

Nichole Lefelhoc is the Director of the Career Center at Mansfield University. Nichole helps prepare college students for success after graduation and in their chosen careers. She has a responsibility to make sure the career center offers the appropriate services and resources for this to happen. This could mean anything from career exploration, professional image, and resumes/cover letters to internships, job searching, interviewing, and graduate school.

Posted June 30, 2016 by

Networking on college campuses builds relationships

Human resources photo by StockUnlimited.com

Photo by StockUnlimited.com

Building a relationship with anyone requires time and effort. Once a relationship is established, both parties must work to maintain it. If recruiters and hiring managers want to really connect with college students, they should consider showing up on college campuses. These are networking opportunities not only for students but also for employers. Employers can create connections by personally interacting with college students, answering their questions, or by handing out business cards or other company information. Recruiters and hiring managers who spend time and energy on college campuses can not only network with students but also potentially build long-term relationships with schools. Tom Vecchione, Assistant Vice President and Executive Director for Career Development at University of the Pacific, shares his thoughts on the importance of recruiters attending networking events on college campuses.

“It’s important for organizations with ongoing hiring needs at the college degree level to build and maintain excellent working relationships with their target institutions. Many times, it takes a year or two for given organizations to begin building strong brand reputations at colleges and universities that will attract the top caliber talent they (and other employers) desire.

Creating good recruiting relationships means you want college students talking to and talking up your organization to other students. Nothing is more powerful than trusted friends making a referral based on their own first-hand experience. Approved sponsorship opportunities with key student groups can also help cultivate student recognition of your organization.

Developing a strong partnership with the college’s career services operation is probably the most important thing an organization can do. Doing so can open all kinds of opportunities to engage students and even faculty potentially. In my 20 plus years doing this, I have seen time and again those employers who commit to long-term relationships with schools (i.e., don’t abandon the relationship even when employers are not hiring or there may be a market downturn) will be the most successful.”

Learn more on the importance of networking on the College Recruiter blog and follow us on LinkedIn, YouTube, Twitter, and Facebook.

Tom Vecchione, Assistant Vice President and Executive Director for Career Development at University of the Pacific

Tom Vecchione, Assistant Vice President and Executive Director for Career Development at University of the Pacific

Tom Vecchione is the Assistant Vice President and Executive Director for Career Development at University of the Pacific. Tom earned a Ph.D. in Counseling from Ohio University, specializing in college student career development. Tom has 22 years of progressively, responsible experience in career services/placement and university student affairs and works extensively with employers seeking to hire college students or alumni.