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Posted July 25, 2016 by

10 digital skills to help you land an amazing job

Young photographer at the studio doing some retouching photo by StockUnlimited.com

Photo by StockUnlimited.com

The digital age arrives with many benefits. Our lives are faster, online, and the information is easily accessible at the click of a button. However, you cannot be left behind, and you need to keep up with technology because it might end up replacing you if you don’t. In fact, it’s already happening. Many jobs that have been a staple of society in the past 100 years are slowly being given to automatons.

Those are the jobs that require little social interaction and are based on pure demand or logical thinking. A human employee in simple services can be replaced by a few buttons. We’re moving forward, and many already believe that the younger generation needs to make sure their digital skills are sharp in order to fit into the future. How do you defeat this robotization of services and jobs? Learn to be the one who controls and creates them.

It does not mean you necessarily have to learn how to build robots, but it means that you need to understand what sort of skills and talents future employees expect from you. Digital skills are certainly among them because they will play a major role in shaping the future. Your concern should be to belong among those who participate, instead of those who just watch, and here’s what you should definitely know to land a great job.

1. SEO (Search Engine Optimization)

Even though SEO has been around for quite a while, it’s not known to many who have had no handle in creating or taking care of a website. However, keep in mind that skills using it are required by around 14% of companies in the digital industry, and that number is expected to grow. It’s an essential tool used to optimize a website in order for it to generate traffic and conversation. It’s an imperative skill for many jobs and one that will definitely impress employers in the industry.

2. Coding (HTML5 or JavaScript)

It may sound like a no-brainer, but coding is a major part of web browsing, especially in an age where websites are becoming more interactive. Numerous tech giants have switched to HTML5, dropping previous languages in order to create a better and seamless internet experience. The same applies to JavaScript, which works greatest with animation and making interaction an easy process. They’re tools that will be used in the future and some highly recommended for those interested in the field.

3. PPC (Pay-Per-Click)

In essence, it’s a very simple method that companies are looking for regarding marketing. It implies increasing a specific website’s traffic by buying ads on search engines that make potential customers click on it. However, you need to hone your skills in identifying promising keywords, creating a compelling ad, and measure the results. These will be excellent skills to have if you’re aiming to submit a winning job application at a tech titan in the industry.

4. Analytics

It’s not enough to implement digital strategies. Analytics are crucial and highly sought-after by employers because it means you are comfortable with analyzing and evaluating how those techniques are progressing. You need to be able to compare them constantly with others and provide excellent insight. It’s an incredible skill that will certainly land you a job. Everyone is looking to get better.

5. Android or iOS Development

Smartphones are taking over, and learning either one of these two platforms will look great on your resume. They have tremendous potential for the future because they are not going anywhere. You could find an amazing job if you master at least one of them.

6. PaaS (Platform as a Service)

Cloud software is everywhere, and many believe that they will ultimately become the quintessential platform for companies. PaaS is a tool that will help you develop these web applications that will no longer require customers to download sizeable programs on their hard drives. It’s a builder of accessibility.

7. Personal branding

Through the use of social media, you can create an excellent personal brand that will land you a fantastic job. You only need to learn how to do it. It implies understanding the use of all social media platforms, including Facebook, LinkedIn, websites, blogs, and everything else to create a beneficial image of yourself.

8. Writing online content

Everything is on the internet, and the ability to create quality content is highly sought-after. If you combine it with SEO and a few marketing skills, you could reach for a high-paying digital marketing job. It’s important to know how to flow between platforms, and manage your content for every situation.

9. Web design and creating websites

There are numerous tools out there to use, and mastering a majority of them will certainly make you desired on the job market. All you need is a bit of coding, tremendous amounts of creativity, and the patience to actually learn all the tools. Everyone and everything needs a website. Be the one who creates them, and you will be needed as well.

10. Image and video editing

Online digital media is in full force, so there will always be a need for someone who has extensive skills of image and video editing. Be it for advertising, marketing, or basically any industry, these are very valuable skills to learn. They look impressive on your resume, and every company needs someone with these abilities. If you truly want to impress them, grab the Adobe collection and master it.

We have moved fast into the future, and our steps need to be quick in order to keep up. Basic knowledge of Microsoft Office is now not something employers require, but something they expect. Focus on the most advanced tools that will set you apart from the crowd of millennials still stuck behind technology.

Want more information about how to integrate technology into your career? Visit our blog and follow us on LinkedIn, Facebook, Twitter, and YouTube.

Amanda Wilks, guest writer

Amanda Wilks, guest writer

Amanda Wilks is a digital marketing intern and a part-time writer, passionate about social media and personal branding. She loves helping individuals create unique online identities and achieve their much-desired professional acclaim.

Posted April 16, 2016 by

6 apps for college students

Long gone are the days of card catalogs, Trapper Keepers, and other broken systems our parents had to wrestle with in order to do A-grade productive work. We are a generation of cyborgs forever enhanced by technology such as smartphones, tablets, laptops, and the apps these machines enable.

LD prod/Shutterstock.com

LD prod/Shutterstock.com

Okay, so maybe calling us a generation of cyborgs is a bit of a stretch, but to be successful a system is necessary. Thankfully many of us are lucky enough to take advantage of a plethora of great applications that make having a system a little simpler which makes being a student a little more manageable and a little less stressful.

Task Management is basically what life boils down to once you’re on your own and you don’t have mom and dad forcing study habits on you and trying to instill within you the virtues of priority. This is why it is imperative that you replace your parents with a task management app. My personal choice is Todoist. Todoist is a minimalist to-do-list app with all the features needed to keep tabs on what needs to get done and when. The app features natural language dictation, which basically means that instead of having to click through various tabs and settings to create a task, just type, “Algebra homework Thursday at five pm” and Todoist will create a task titled, “Algebra Homework” and remind you to do it at five-o’clock Thursday night. Todoist is available on almost any platform for free and is easily the most intuitively designed to-do application there is. There are, however, many other options like Wunderlist or Anydo if Todoist isn’t right for you.

A Calendar App like a to-do app is there to help you prioritize what you need to be doing and when and where you need to be doing it. However, instead of making lists of each individual task, a good calendar app allows you to quickly block out sections of time to plan out your day and easily view that day so it can be kept up with. The app I use is called Fantastical which also has natural language dictation like Todoist. Fantastical also syncs seamlessly with your Google Calendar, your iCloud Calendar, and any other calendar you might be tied into.

However, in spite of Fantastical’s inclusion in my productivity system, it is not the calendar I would recommend. Instead consider Sunrise Calendar. Sunrise Calendar has basically all of the same functionality as Fantastical, but it’s free and available cross-platform whereas Fantastical has a hefty price tag of $4.99 and is available on both IOS and in the Mac App Store.

Note Taking apps are a no-brainer. Try as you might, you are not going to do well in any lecture based class if you can’t take notes. App developers know this, and that is why there are too many note taking apps to count. Fortunately one sticks out above the rest, and that is Evernote. Evernote is the note taking app for any project really. The app finds use well out of college to collect recipes, shopping receipts, bank statements and some even use it as a word processor. Evernote takes any kind of note from text notes to audio recordings. Once a note is taken you can organize them all by notebooks or by tags or by ways I haven’t even tried yet. Evernote is free to use, very powerful, and accessible on just about any device. If you don’t like Evernote, you can try Microsoft’s OneNote which ties in nicely with the Microsoft ecosystem if that’s your thing. You could also just use Microsoft Word or Google Docs, but Evernote is a cut above the rest in my opinion.

File Storage apps for the most part go unnoticed and just sit there on your computer screen or tucked away into a folder on your phone, but they are far more useful than we give them credit for. Day one at college you are going to receive about a thousand syllabi. Do yourself a favor;  tuck all the hard copies away into a folder where you can find them later for back up. Then ask your professors to send you the syllabi digitally and save them all to an app like Google Drive, Dropbox, or Onedrive. This way you will always be able to access them and tweak them to accommodate snow days or when your professor moves a test around. It doesn’t really matter which of these apps you decide to use; just pick whichever one offers the most free storage possible.

Finally, in a category all their own are Miscellaneous apps. These are the apps that don’t really fit in any of the other categories but are still hugely helpful. First is Flux. Flux is actually a piece of software you can download onto your computer that will change the type of light your computer emits throughout different times of the day. At night Flux adjusts your computer screen to stop using blue light which can mess with your sleep patterns and switches to a less disruptive red light. The change on the screen is subtle, but when you have to pull an all-nighter and need to get a few hours of sleep, you’ll be happy to start the day feeling a little more refreshed than you otherwise would have.

Next is an app I use almost every day called Pocket. Pocket is a digital “pocket” where you can tuck things into to be viewed later. Reading an interesting article but have class in ten minutes? Save it to Pocket. Your roommate sent you a funny fail compilation, but you have a paper to write? Save it to Pocket. Pocket also has an article view function that takes the articles you save and converts them to plain text while removing advertisements and page-fluff. Finally an app that automates your life! If This Then That or IFTTT for short lets you create little recipes that help eliminate pesky tasks. One example is If I tag an article in Pocket “#research” Then save it to my research paper notebook in Evernote. I could go on and on, but for the sake of article length just download these apps, give them a whirl, and thank me later.

Billy Stidham, guest writer

Billy Stidham, guest writer

I coasted through high school and was never a productive student. I put all my homework off until the last minute if I even did it at all. However, during my senior year, I started to take my grades and the idea of college seriously. Once I got to college I lacked basic study habits. I had no system, but now these apps have turned me – a super procrastinator – into a cyborg of proficiency.

Billy Stidham is a writer and blogger. Hoping to earn a living by writing, Billy is pursuing his Bachelor of Arts degree in English Literature at Lyon College in Batesville, Arkansas. You can follow Billy on Twitter @I_R_Beast  and on Linkedin.

Posted January 25, 2016 by

How recruiters should communicate with today’s college students

Today’s college students and recent graduates, members of Generation Y (Millennials) and Generation Z, prefer that recruiters communicate with them on their terms. But what are those terms? How can recruiters and talent acquisition professionals best meet today’s college students where they are?

In this 9-minute video, Steven Rothberg, President and Founder of College Recruiter, offers expert advice and insight into today’s college students’ communication preferences and how employers might best communicate with these candidates on their terms for best results in recruitment efforts.

 


If the video is not playing or displaying properly click here.

 

Since approximately 1/3 of today’s workforce is comprised of Gen Y members, it’s important for recruiters and talent acquisition leaders to understand and adapt to this generation’s learning styles and communication preferences.

It is no longer sufficient for employers to engage with college students and graduates through print media or even websites. Today’s college students and recent grads expect employers to utilize blogs, video, and social media in college recruiting efforts. Rothberg states that, “If a picture is worth a thousand words, a video is worth a thousand pictures.”

In addition to offering practical suggestions for incorporating video into college recruitment efforts, Rothberg also suggests that recruiters consider host virtual career events to conserve time and cost, particularly when recruiting on smaller campuses or in remote locations.

Rothberg places particular emphasis on recruiters’ need to connect with Gen Y candidates by ensuring that their websites and online job applications are compatible with mobile devices. With over 90% of college students using smartphones, it’s imperative that employers maintain mobile compatibility. Technology like responsive design enables companies’ websites to adapt to mobile devices’ screen sizes. This is imperative since mobile devices are linked to about 60% of internet traffic.

Steven Coburn/Shutterstock.com

Steven Coburn/Shutterstock.com

Since many of today’s college students and recent graduates prefer accessing employers’ websites via mobile devices, recruiters must attempt to create mobile-friendly job applications. Rothberg suggests allowing candidates to apply for positions without uploading resumes and asking for resumes later since most of today’s college students and recent graduates apply from mobile devices and don’t keep copies of their resumes on their smartphones. Rothberg also discusses specific ways College Recruiter tailors banner ad campaigns to today’s college students and recent graduates’ communication preferences.

In 10 years, today’s college students and recent graduates will make up 75% of the workforce. For this reason, it’s crucial for recruiters to adapt to today’s technology rather than expecting students and grads to adapt to old-fashioned modes of operation.

At College Recruiter, we believe every student and recent graduate deserves a great career and are committed to creating a quality candidate and recruiter experience. Our interactive media solutions connect students and graduates to great careers. Let College Recruiter assist you in the recruiting process.  

 

 

 

 

Posted November 05, 2015 by

Understanding the College Mindset

Rosanna Bell of NAM Youth Marketing

Rosanna Bell of NAM Youth Marketing

In this College Recruiter Webinar, senior liaison and content marketing specialist Rosanna Bell of NAM Youth Marketing discusses strategies and tactics used by leading employers and consumer marketers to reach today’s college and university students and recent graduates.

Today’s young adults are digital natives. Yet marketing to these potential employees and customers requires a well thought out marketing strategy which integrates on- and off-line media. In addition, the on-line media needs to reach them not just through their desktop or laptop computers because they’re constantly on the go and value convenience. It is for those reasons that they love technology and why they use their smartphones dozens or even hundreds of times a day. (more…)

Posted July 29, 2015 by

Employee Benefits of Video Conferencing

Boris Dzhingarov 2

Boris Dzhingarov

Video conferencing is rapidly changing the way business is done worldwide. Once an expensive and unwieldy network to set up and run, advances like cloud based conferencing have made installing video conferencing a streamlined and hassle-free experience.

You may have heard about the myriad of benefits video conferencing can bring to your business and your customers, but there’s another incredibly important group that benefits from video conferencing: your employees.

How can adopting video conferences create a better work environment for your most important resource? Take a look at some of the benefits. (more…)

Posted September 23, 2014 by

6 Ways You’re Going to Trash Your Laptop at College

A shot of a college student carrying a laptop on campus

A shot of a college student carrying a laptop on campus. Photo courtesy of Shutterstock.

College can be a great experience—striking out on your own, experiencing life and making new friends, accumulating knowledge and skills that will help you succeed for the rest of your life. And, the high accessibility of technology has made it easier than ever to get done what you need to get done with your school work so that you can go out and have fun. Laptops, tablets and smartphones have allowed students to be able to bring their school with them wherever they go, allowing for research anytime as well as immediate communication through software like Facebook and Skype.

With increased flexibility, and mobility comes an increase in potential for accidents with your technology as well. It used to be that everything was done on paper and kept safe in your room or dorm, and if you needed a computer you went to the computer lab which would allow you to work, store, and print your documents with ease. The influx of laptops into the college world has introduced new variables to common scenarios that you need to be aware of and watch out for. (more…)

Posted September 17, 2014 by

The Impact of Industrial Cyber Attacks Affect Everyone

Silhouette of a hacker uses a command on graphic user interface

Silhouette of a hacker uses a command on graphic user interface. Photo courtesy of Shutterstock.

Most people are taking steps to protect their private information. They are careful about who they provide their information to and they make sure that they follow basic rules of safety when they are using their computers. Hackers are still going to try to steal private information in any way they can, but they are having to work harder to do it. (more…)

Posted September 11, 2014 by

4 Ways College Students Waste Money

Garbage can full of money spilling over with piggy bank in it and money on the ground

Garbage can full of money spilling over with piggy bank in it and money on the ground. Photo courtesy of Shutterstock.

School is in session—let the accumulation of unnecessary debt begin. Wait, what? You thought all college debt was necessary? Think again. From paying too much on big-ticket items like tuition, to overspending on school supplies, college students are unknowingly wasting money every day. Graduating with a bill higher than your first salary job doesn’t have to be the norm. Stop wasting money and start using these money-saving tips every college student should know. (more…)

Posted September 04, 2014 by

Don’t Take That Job Unless You Can BYOD

Businesswoman sending a text message on mobile phone

Businesswoman sending a text message on mobile phone. Photo courtesy of Shutterstock.

Not that long ago, we selected which jobs we wanted to apply for based on the type of work we would be asked to do, the salary, and where the office was located. These days, it’s becoming increasingly common for applicants to prefer jobs based on the employer’s bring your own device, or BYOD policy. (more…)

Posted July 21, 2014 by

College Resources in the Digital Age

Woman using e-reader while friends carry books in the background

Woman using e-reader while friends carry books in the background. Photo courtesy of Shutterstock.

The face of education is undergoing rapid redevelopment as the digital age and academia are beginning to come to terms with the realities of the modern “connected” world. The two forces now rely on one another to offer students a more comprehensive learning system bringing measurable improvement in retention and student grades.

Where teaching faculty once relied primarily on traditional methods that used large lecture halls, students nowadays are directed to the Internet as a primary source of their information. The trend will continue and will in no doubt impact not only the future design of facilities, but also how knowledge is disseminated. (more…)