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The latest news, trends and information to help you with your recruiting efforts.

Posted April 17, 2017 by

Recruiting salespeople who are adaptable, not just competent

 

You obviously want a competent sales team, as that’s tied to the rest of your financial performance and metrics. But the definition of “competence” may be somewhat shifting in the sales function. You need to be recruiting salespeople who can adapt and adjust to a new environment fairly quickly. And that’s likely to require new approaches to thinking about, and measuring, candidates in our sales pipelines.

The value and quantification of sales

Sales is also one of the most trackable elements of an organization. While the ROI on a training program or employee engagement program could be more subjective, sales is often very direct. Salesperson A sold X-items for Y-total, and Salesperson B sold A-items for B-total. If Y is higher than B, we can infer Salesperson A did a better job in that time frame (typically a quarter).

At the intersection point of “crucial function” and “relatively easy to measure/compare,” we come to this question of whether hiring managers overrate competence.

Competence and adaptability

First: in this context, I define “competence” as conventional recruitment markers of success. For a salesperson, you’d measure their previous sales. For an entry-level salesperson, it might be GPA, college attended, etc.

One of the biggest arguments against hiring on conventional competence measures is that skill sets can be learned. Today, salespeople need to be adaptable. The idea of “adaptability” is that a salesperson could learn a new skill set (or learn how to sell a new product/service) within a relatively short amount of time, even if his or her background was in an entirely different industry. In essence, it means someone who is receptive or responsive to changing priorities at work.

Don’t hire brilliant jerks

There are some generalizations here. In a long-form article on Quartz a few years ago called “This is why people leave your company,” Netflix CEO Reed Hastings had this to say (see photo below):  (more…)

Posted August 05, 2016 by

How to create ideal job postings to hire the right candidates

 

Photo courtesy of StockUnlimited.com

Photo courtesy of StockUnlimited.com

When writing job postings, you’re always trying to attract the best candidates for the job. You want to make sure whomever you hire is about as close to perfect as you can get.

The only way to hire great people is to attract those same great people to apply. This is easier said than done. Most of the best candidates are working for other companies and not sitting around applying for jobs all day. Your job ad not only has to get them to apply, it has to get their attention in the first place.

The good news, as you may have read at College Recruiter, is that although they’re not sitting around all day applying for jobs, 73% of current employees don’t mind looking for a new job while they’re still employed. Most of these people are young people, suggesting that they’re looking for something better.

Keep this willingness to find new work at the forefront of your job description, and you’ll have more luck. Think about what your company can offer that other jobs can’t. Here are a few other things you can do that will help.

Write an Advertisement

Many employers will approach a job ad like they’re doing someone a favor. While this might be true of regular out-of-work job seekers, it’s not true if you’re looking for the right people. Employers often have a hard time finding these people.  If you approach this process with a me-first attitude, you’ll be missing out.

Create a job advertisement like a sales pitch. Approach it like you do selling your product or service. Maybe even talk to your marketing team to see what they can come up with. You want people to see your ad and to act on it. It needs to be enticing, solve pain points, and have a clear call to action.

Don’t just put up a bullet point list of duties and qualifications. Bullet points are easy to read; you just want to make sure they say something of value. If you’re just listing things, there’s nothing enticing about that. You’re asking people to uproot their lives, leave a solid paying job, and work for you. You must be convincing.

Tips from Content Marketing

Most companies know they need to create great content in order to get that content viewed by other people – why not put those tips to work with your job ad?

  • Subheadings. Make your job ad easy to read and something they can skim. You may not have a lot of time, so you’ll want to get your point across. Use subheadings and bullet points to illustrate various sections and key perks.
  • Length. Don’t go crazy writing the next great American novel. You’ll want to keep it at and easy to read length. Too long, and you’ll lose them. Too short, and you may not give them enough info.
  • Make it Sharable. Content marketers use this strategy very effectively to get their message out. Use it in job postings. Even if the gig isn’t for them, if it’s interesting enough, they’ll share it. Some companies now hire on social media for this reason.
  • Make it Interesting. Don’t just write a typical ad. Make it stand out. Make it different. All the things that make great content sharable – do it here. The more interesting, funny, or unusual the job ad, the more likely it will be shared and attract applicants.

Company Culture

It’s not just about salary anymore. It’s about the company itself. What does the company stand for? Are the hours flexible? What kind of perks exist? You’ll want to outline these in the ad. Talking about your company is key to getting someone to quit an existing job and work for you.

People want to feel a connection with the company they work for. They don’t want to feel like a mindless drone. Work doesn’t always have to be fun, but if you have to do, wouldn’t you choose the place that most fit your lifestyle?

If you’re looking to attract creative individuals, you’ll need to give them an environment they can thrive in. Ensure the company culture is built around this, illustrate it in your job ad, and you shouldn’t have a problem.

Job Description and Title

The job description is the meat of job postings/job ads. You’ll want to do your best to make the title and description stand out.

  • Be Specific. Let the potential applicants know exactly what the job is. Don’t sugar coat it. That’s what the rest of the ad is for.
  • Qualifications. Be clear about what’s required. If they can learn on the job, say so. If not, let them know that too. It’ll weed out poor applicants.
  • Type of Employment. Full time? Part time? Be clear upfront if you want to attract the right candidate.
  • Growth. Is there opportunity to move up the ladder? Throw it in there.
  • Salary and Benefits. This will help attract those people that are in your price range. Don’t be afraid to list this thinking it will scare people away. If it’s actually the salary range you’re offering, the people it scares away are out of your price range. Don’t waste your time.

Finding the right candidate is all about attracting the right applicants. Be bold with your job ad. Be truthful. Don’t worry about scaring people away. They won’t be the right ones for you anyway.

If your job ad reflects your company personality, you’ll have much better luck at finding the right people that will fit in.

Do you need help filling part-time jobs, internships, or entry-level job openings within your company or organization? College Recruiter can help. We offer a variety of advertising solutions for employers and talent acquisition professionals. 

Rick Riddle, guest writer

Rick Riddle, guest writer

About the author:

Rick Riddle is a successful blogger whose articles aim to help readers with self-development, entrepreneurship and digital marketing. Connect with Rick on twitter and LinkedIn.

Posted September 09, 2015 by

The Benefits Diversity Bring to the Workplace

Have you considered establishing a more diverse workforce in your company? If the answer is yes, you have probably done your homework on the value diversity has in the workplace. If not, you may want to do some research. Employers who hire diverse candidates not only demonstrate open-mindedness, but they also understand the benefits diverse candidates can offer a business.

To help explore these issues, College Recruiter is hosting a College Recruiting Bootcamp on LGBT and other diversity hiring issues on Tuesday, September 29th at the Twilio headquarters in San Francisco. Join us.

Prior to that event, we’ll publish the opinions from a number of talent acquisition and recruiting leaders about why and how employers should diversify their workforces. In today’s article, Beth Zoller discusses the benefits XpertHR believes there are to having a diverse workforce. (more…)

Posted June 09, 2015 by

Finance Majors: You’re the Next Big Thing

Accountant calculating finances. Over the shoulder view

Accountant calculating finances. Over the shoulder view. Photo courtesy of Shutterstock.

Jobs in finance are on the rise, and finance majors can look forward to a career full of diverse challenges and options. By 2022, financial management careers are expected to grow by 14 percent, financial analyst careers by 23 percent and careers in financial advisement by 32 percent, according to the Bureau of Labor Statistics. Here’s a look at some of the reasons why this field is one of the most exciting out there today. (more…)

Posted March 17, 2015 by

Thinking of a New Career Path? Here’s How You Can Build One in Debt Consolidation

Consolidate debt 3d words help assistance combining financial bills

Consolidate debt 3d words help assistance combining financial bills. Photo courtesy of Shutterstock.

It really is helping people

Whether you are looking to work for a non-profit organization or one that is for profit, what you will be doing as a debt consolidator is to help people realize financial freedom, perhaps for the first time in their lives. So it is a great choice if you love helping people.

Getting down to business

However, beyond the warm fuzzy feelings of helping financially troubled people, there is the business side of things that you have to be aware of, and prepared for, if you really want to get into this career. (more…)

Posted December 26, 2014 by

How to Shape a Career as a Reseller in Digital Signage Retail

A digital OPEN 24 HOURS sign with orange glow for use as a store sign or design element

A digital OPEN 24 HOURS sign with orange glow for use as a store sign or design element. Photo courtesy of Shutterstock.

Are you yet to decide which career will be perfect for you? Some are opting for the booming field of web development while some are interested in graphic design. If you wish to take up a different profession; how about prepping up for a career as a digital signage reseller in retail? There is a huge demand of digital signage in retail business as it has several superb benefits. As a reseller you will be selling the products or services of a company to another organization and this is indeed, a big way of obtaining a high profit for your business. If you decide to become a digital signage reseller specializing in retail business, good revenue will never stop pouring in for your business. If you are new to the concept of digital signage reseller in retail business, the following discussion will help you get a grip on this subject. (more…)

Posted December 19, 2014 by

Modern Career Paths: Achieving Web Analytics Certification

Eshna Verma

Eshna Verma

Analytics is the process of looking at a website’s traffic and conversion numbers and trying to improve and optimize the performance of the site, the traffic flow, and sales. For most website owners, it’s a sideshow to the real concern: sales. Most business owners and webmasters want to know how to get more people to the site and how to get those people to pay for something, be it an affiliate program or a homegrown product or service offering.

But, most business owners and webmasters need an analytics specialist. Is that you? That depends. If you love combing through numbers and optimizing things, it might be. Here’s how to get your web analytics certification. (more…)

Posted August 15, 2014 by

Developing a career as a Sales Executive

Sales team having business presentation in an office

Sales team having business presentation in an office. Photo courtesy of Shutterstock.

For any company, the sales team is the driving force behind the company’s eventual success or failure. With a good sales team by your side, you can enjoy all the benefits that profitability brings – long standing relationships, new business deals, invaluable networking opportunities and of course, increased sales.

Closing a sale can create a certain ‘buzz’ or sense of achievement, and carries with it an opportunity for eventual growth and personal development that few other jobs can bring. It is a challenging career path, but it is also just as rewarding as you climb up the ladder. (more…)

Posted August 08, 2014 by

Steps on Building a Career in a E-Commerce Jewelry Store

Green diamond with positive online results in business

Green diamond with positive online results in business. Photo courtesy of Shutterstock.

The Internet has completely changed the way business is done in the modern world.  Over the last 20 years, more and more businesses have embraced the world of online marketing in order to tap into the growing market.

The E-Commerce Numbers

In 2012, the International Telecommunications Union (ITU) predicted that 2.5 billion people will be using the Internet by 2015, indicating rich opportunities on this platform. According to a study by Nielsen, U.S. e-commerce sales in 2012 accounted for 5.2% of total sales. What’s more U.S. Census Bureau’s statistics indicated that 77% of shoppers are influenced by online recommendations. (more…)

Posted August 07, 2014 by

Young Professionals, Why It’s Important to be Happy on Your Entry Level Jobs

Pharrell Williams’ song “Happy” emphasizes the importance of people being satisfied with their lives.  The same feeling should apply to all workers, including young professionals on their entry level jobs.  Find out why in the following post.

When you wake up in the morning, do you feel fairly energetic and ready to start your day? Or do you dread the prospect of getting out of bed and facing another workday? If it’s the latter, hear this: Life is too short to spend at a job that doesn’t make you smile, challenge your intellect or offer

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