ARTICLES, BLOGS & VIDEOS

The latest news, trends and information to help you with your recruiting efforts.

Posted March 19, 2018 by

Redefining the role of the college and university relations recruiter

Recruiting and advertising for open positions has changed. Before industrialization, virtually every place of employment was a solo or small operation. Without power, it was difficult to scale anything. All of a sudden with electricity, you could have factories with production lines. Employers needed to quickly go from having a couple people working in their facility to maybe even hundreds or thousands.

Advertising for jobs nowadays is mostly done through social media, networking, and employee referrals. When you only need to hire a few people, chances are you already know them. In that case, no advertising is needed. Steven Rothberg, President and Founder of College Recruiter, explains that if you now have to suddenly start hiring dozens, hundreds or thousands, it’s very unlikely that you’re going to know enough people to fill those positions. Rothberg recently presented “Redefining the Role of the College and University Relations Recruiter,” and we share his takeaways here.   (more…)

Posted March 15, 2017 by

Programmatic advertising in recruitment: start paying attention

 

Programmatic advertising is alive and well in the present. However, many recruiters still think of it as a future strategy. Programmatic advertising will account for 50% of all digital ad sales by 2018, if not even sooner. That is only a year from now, so if you’re still not putting dollars into this method of recruitment, you should start paying attention. Despite this rapid scalability of programmatic advertising, it’s been slow to adapt to the recruiting and entry-level hiring space. Here we will explore how this new technology will look in the recruitment space. (more…)