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The latest news, trends and information to help you with your recruiting efforts.

Posted March 07, 2016 by

LinkedIn tip #1: Background photo selection

Joining LinkedIn is the easy part. Learning how to make the most of LinkedIn when searching for jobs and networking online takes a bit more work.

Over the next two weeks, College Recruiter will publish social media expert Chaim Shapiro’s top 10 LinkedIn tips.

Today’s tip, tip #1, provides a brief overview of LinkedIn profiles and offers suggestions on selecting a quality background photo for your LinkedIn profile as well.

Chaim Shapiro is hosted by Bethany Wallace, Content Manager at College Recruiter. Chaim Shapiro serves as the Assistant Director of Career Services at Touro College and as a Social Media Consultant, public speaker, and freelance writer.


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Shapiro reminds viewers that their LinkedIn accounts appear differently in edit mode than in “view profile as” mode. He also encourages viewers to think carefully about background photo selection. Many LinkedIn users do not use their background photos effectively and appropriately. Shapiro believes background photo selection is part of branding and self-promotion; therefore, users shouldn’t simply select canned or stock photos to display behind their profile photos.

Follow College Recruiter’s blog for links to Chaim’s Top 10 LinkedIn tip videos and accompanying articles and follow us on YouTube, Facebook, Twitter, and LinkedIn.

Chaim Shapiro, M.Ed. is the Assistant Director of Career Services at Touro College, a freelance writer, public speaker and social media consultant specializing in LinkedIn. He has presented his popular LinkedIn Workshop at National Conferences, Universities, Public Libraries and for communal organizations across the country. Chaim earned a Master’s Degree in College Student Personnel from Loyola University, Chicago, and also studied in the Institutional Leadership and Policy Studies Ph.D. program at the University of California, Riverside Graduate School of Education. He has more than 12 years of experience working in college administration.

Posted March 04, 2016 by

Top 10 LinkedIn tips

Chaim Shapiro, Assistant Director of Career Services at Touro College & award-winning social media consultant

Chaim Shapiro, Assistant Director of Career Services at Touro College & award-winning social  media consultant specializing in LinkedIn

 

Whether you’re a novice LinkedIn user or a pro, it never hurts to learn more about how to better utilize LinkedIn to network online, particularly while conducting a job search. Chaim Shapiro, Assistant Director of Career Services at Touro College and award-winning social media consultant, public speaker, and freelance writer, offers the College Recruiter audience his top 10 LinkedIn tips over the next two weeks in a series of short YouTube videos hosted by College Recruiter’s Content Manager, Bethany Wallace.

College students, recent graduates, and other job seekers will benefit from the easy-to-follow tips Shapiro offers in his videos. Shapiro discusses the following topics:

1. Introduction to LinkedIn profiles and background photo selection

2. Name, profile photo, and headline

3. Vanity URL and public profile settings

4. Contact information on LinkedIn

5. Rich media content

6. Skills and endorsements

7. Alumni feature

8. Advanced search feature

9. Contact relationship management

10. How to search connections

Stay tuned over the next two weeks as we post one tip per day on our blog and YouTube. Each video is only 2-4 minutes long and provides you with easy-to-implement tips to improve your online networking and job searching strategies.

Follow College Recruiter’s blog for links to Chaim’s top 10 LinkedIn tip videos and accompanying articles and follow us on YouTube, Facebook, Twitter, and LinkedIn.

Chaim Shapiro, M.Ed. is the Assistant Director of Career Services at Touro College, a freelance writer, public speaker and social media consultant specializing in LinkedIn. He has presented his popular LinkedIn Workshop at National Conferences, Universities, Public Libraries and for communal organizations across the country. Chaim earned a Master’s Degree in College Student Personnel from Loyola University, Chicago, and also studied in the Institutional Leadership and Policy Studies Ph.D. program at the University of California, Riverside Graduate School of Education. He has more than 12 years of experience working in college administration.

 

Posted March 01, 2016 by

Keeping it old school on social media

Even in the digital age, there’s something warm and fuzzy about throwing it back to the good old days and keeping it old school when using social media. Maybe this seems ironic, but it makes a lot of sense; whether you’re searching for jobs, networking professionally, or connecting with friends, it helps to apply the same communication skills you use when interacting face to face to your online communication via social media. Recruiters and talent acquisition leaders—your future bosses—are looking for employees who exhibit great communication skills. If you can apply the following five tips to your use of social media, you’ll definitely improve your odds of landing internships and entry-level jobs.

This Tuesday Tip video, featuring Bethany Wallace, Content Manager for College Recruiter, offers five suggestions for college students and recent grads for using social media old school style.


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1. If you can’t show Grandma, don’t show anybody.

When using social media platforms, particularly platforms which are image-heavy like Facebook, Instagram, and Snapchat, avoid posting photos (or posting comments or status updates) containing images or words you wouldn’t show or share with your grandma. If your grandma is a hipster, this rule doesn’t apply to you. Think about the stereotypical grandma who might be offended at the notion of seeing her grandson’s photos of a wild party. That’s the grandma we’re referencing here.

If that mild-mannered, conservative grandma wouldn’t want to see it or read about it, chances are your potential employers don’t want to see it or read about it either. So don’t share it on social media. Remember that just because you think you have your privacy settings locked down doesn’t mean they’re truly secure. Your friends can always tag you in photos. Facebook is publicly traded. And your friends and contacts can also take screen shots of what you post before you realize you need to delete the scandalous content. So play it safe and follow the grandma rule, particularly prior to and during your job search.

2. No phones allowed.

If you’re a traditional college student, your parents can probably tell you lots of stories about what it was like to attend parties and other college functions sans cell phones. Most wild college functions were never documented; the only records that exist of the crazy things that happened at sorority houses in the 80s and 90s live in the memories of the people who attended.

Take notes from the old folks on this one. The benefit to turning off your cell phones at the door of functions with your friends is that you won’t wind up posting any scandalous photos on social media, only to regret those posts later. It might seem fun to share the photos now, but when you begin searching for a job or internship, and employers Google you and find said photos, you’ll wish you’d followed the “no phones allowed” rule once in a while. You might want to suggest to your friends that they follow suit and turn off their phones, too. Who knows? Maybe you’ll find that you have more fun when you aren’t worried about taking selfies or being caught doing something silly.

3. Pay attention; you’re creating a brand.

When sharing, posting, liking, or communicating in any way with your contacts on social media, remember that you’re creating a brand for yourself. As The Police so aptly put it, “I’ll be watching you.” Your contacts—particularly recruiters and potential employers—are watching you. People often pay more attention to your online activity than what you might think. Be sure that you mindfully interact online and treat others with courtesy and kindness. Portray the image of yourself you want others to see. Brand yourself intentionally because if you don’t, you’re still creating a brand; it will just be a personal brand you’ve created haphazardly.

When you interact through social media, commenting thoughtfully on photos and status updates also lets your contacts know that you care about their content. This helps build genuine relationships. This is another way to apply old school communication principles to your online interactions.

4. Request a meeting with professional contacts.

After you’ve interacted with a professional contact online for a while, don’t be afraid to make the suggestion that you meet face to face, to ask for your contact’s phone number, or to request a Skype visit. Taking the next step toward more personal face-to-face interaction is always preferable because it gives you the opportunity to get to know your contact better. Professionals—whether employers or mentors—understand that you are networking in order to gain understanding about your career field and to seek job opportunities. Make your intentions clear when requesting a visit. If you are attempting to learn more about the career field, tell your contact that. If you want to learn about the company your contact works for, state that when you request to meet for coffee.

Most people are open to this type of request if they have time in their schedules. Even if they can’t meet face to face, they can often visit over the phone or online. Moving from social media, like Facebook messaging or direct messaging on Twitter, to a phone call, is a positive step toward building a lasting professional relationship.

5. “As offline, so online.”

This tip comes straight from marketing guru Samantha Hartley, owner of Enlightened Marketing. In the world of social media and electronic communication, people tend to interact more abruptly and to leave their manners at the door. This is a major faux pas if you want to maintain healthy professional relationships with your friends, professional contacts, and coworkers (and land jobs in the future).

Remember that when interacting on social media and through email, it’s just as important to treat people with courtesy, respect, and kindness as it is offline (face to face). As offline, so online.

For more Tuesday Tips and suggestions about using social media effectively in your job search, follow our blog, subscribe to our YouTube channel, and follow us on Facebook, LinkedIn, and Twitter.

 

Posted February 09, 2016 by

3 online networking tips

As a college student, you might be an expert at using social networking apps like Facebook, Twitter, YouTube, Instagram, and Whisper for connecting with friends and communicating about day-to-day life, but do you admittedly need guidance when it comes to networking online for professional reasons? It’s one thing to post pictures of your weekend adventures with your best friends—it’s another to reach out to your social network for assistance when conducting your first full-time job or internship search.

This brief video featuring Career and Disability Services Coordinator, Rebecca Warren, of the University of Arkansas Community College at Batesville, highlights three simple tips for making the most of social media when networking online for professional purposes.


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1)      Clean up your social media pages, profiles, and online presence before becoming active in your job search.

Networking online via social media for professional purposes is a different animal than using social media for personal reasons.  Make sure everything you post (or have visible and set to “public”) is appropriate; would you feel comfortable with the content being seen by an employer or by someone listed as a job reference? If not, delete it. Delete statuses and posts including curse words and long rants, Tweets with awful grammar, and photos portraying you in a negative or scandalous light. The rule of thumb is to always yourself positively and professionally, particularly when conducting a job search. Don’t begin the online networking process until you’ve taken this first step.

2)      Let your existing network know you are preparing to begin a job search.

Let your contacts—friends, family, and other contacts you are already connected to online– know about your career field (which is probably related to your college major), where your interests lie, where you have completed internships, etc.  Be careful when reaching out; when networking online, you never want to demand assistance or seem pushy, arrogant, or nonchalant. When asking for assistance in your job search, attempt to come across as gracious and patient. Remember, your social media contacts are under no obligation to assist you—expressing gratitude for any act of support or assistance is always a good idea!

Your social network will grow based on the people your existing connections know.

Rebecca Warren, Career and Disability Services Coordinator, UACCB

Rebecca Warren, Career and Disability Services Coordinator, UACCB

“If your existing network online doesn’t know you’re conducting a job search, they can’t help you,” says Rebecca Warren.

If you build the support of your initial contacts, you already have many people cheering you on before you even begin.

3)      Connect online via social media with professional groups in your field.

Many professional organizations host pages or groups on social media platforms, including LinkedIn and Facebook, and some even host weekly online Twitter discussions. Connecting with professional organizations and getting involved in discussions requires effort on your part, but this work pays off. You never know when a member of a group might know about an unlisted job opening or an upcoming job opening within his organization. If you are regularly participating in online discussions and making intelligent contributions to discussions, the member may reach out to you about the job opening.

Networking online is similar to networking face-to-face; it’s an ongoing process, and it’s about relationships. Whether you’re using social media apps or participating in professional groups and discussion boards, simply treat people professionally and with common courtesies, and you’ll find your online network growing exponentially.

To begin practicing these three great tips for using social media to your advantage in your job search, visit College Recruiter on Facebook, LinkedIn, YouTube, and Twitter.