ARTICLES, BLOGS & VIDEOS

The latest news, trends and information to help you with your recruiting efforts.

Posted December 21, 2011 by

Looking for a Marketing Job? Job Postings for Mobile Marketers Up 120% In Two Years.

Over the past 90 days, employers and staffing firms have placed more than 4,400 job ads for marketing professionals with mobile skill sets, according to WANTED Analytics, a leading source of real-time business intelligence for the talent marketplace. The volume of job ads that include mobile criteria in the job description grew significantly over the past two years, as mobile websites and applications become a more common business strategy. Hiring demand increased 16 percent compared to the same 90-day period in 2010 and more than 120 percent versus 2009. Mobile skills now represent 10 percent of all job ads for marketing professionals. (more…)

Posted December 05, 2011 by

How Employers Should Text Message Passive Candidates

Two of my favorite recruiting industry experts, Jim Stroud of The Recruiters Lounge and Michael Marlatt of mRecruitingcamp recently sat down for a conversation about whether employers should use cell phone text messaging (SMS) to reach passive job seekers, how they employers should text those candidates, and some tips and tricks to use to help ensure a successful campaign: (more…)

Posted November 16, 2011 by

Most Job Seekers Want Mobile Yet Few Employers Seem to Care

I’ve advocated for years that employers need to re-think how they’re communicating on-line with candidates because more and more of those candidates are using their cell phones as their primary connection device and not land lines, desktop computers, or even laptop computers.

It never ceases to amaze me how high a percentage of hiring managers, recruiters, and other human resource professionals have NEVER visited their own web sites using an iPhone, Android, BlackBerry, or other smartphone and how few of those who have visited their sites have never attempted to actually apply to a job using their mobile phone. Those who have realize almost without exception very, very quickly that they can’t. And when they see that typically 10 to 15 percent of their career site visitors are using mobile devices, you can see in their faces that they know they have a big problem that is getting bigger very quickly. (more…)

Posted November 15, 2010 by

Easily Source Veterans and Disabled From Two- and Four-Year Colleges

Many of our largest employer clients are federal government and Fortune 500 organizations because our two most popular recruitment advertising tools are well suited to organizations with large hiring needs. News out of Washington, D.C. last week got me to thinking about whether we could help our clients hire veterans and disabled college students and recent graduates. In short, the answer is definitely.

I learned just before Veterans’ Day that the federal government’s primary method of hiring interns may be illegal because federal agencies are supposed to give hiring preferences to veterans. The Federal Career Internship Program (FCIP) was designed to provide two-year structured training and development internships but a number of agencies have abused it. An arbitration board just ruled that FCIP illegally circumvents traditional civil service merit hiring principles regarding veterans.

If FCIP is dead, the agencies could shift to targeting college students who are veterans or disabled as those groups are to receive hiring preferences. But are there enough veteran and disabled college students and how can we help the agencies and our corporate clients reach those valuable candidates?

I had our targeted email campaign and cell phone text messaging campaign data guys do a bit of research and found that we can email or text on behalf of our employer clients over one million veteran or disabled students and recent graduates:

So clearly we’re able to help a federal agency, Fortune 500, or any other client that wants to hire veteran or disabled students or recent graduates. And we can drill down by targeting, for example, those who are (1) disabled, (2) juniors and seniors of four-year colleges, (3) accounting or finance majors, (4) with GPA’s of 3.0 to 4.0 and (4) are African-American, Asian-American, Hispanic, or Native-American.

If this intrigues you like it intrigues me, let’s have a look at how for as little as $2,250, CollegeRecruiter.com can help your organization reach veteran and disabled college students and recent graduates or just about any other demographic you wish. Just email your targeting wish list and we’ll figure out how best we can help you reach your recruiting goals.

Posted August 28, 2010 by

Video: Taking Your Recruiting Message Mobile: Why, How, and When

I had the pleasure of delivering this 75 minute presentation a couple of months ago in San Diego, California at the Society for Human Resource Management (SHRM) 2010 annual conference. The description of the presentation was as follows:

Learn why your organization needs to have a mobile recruitment marketing strategy and how best to implement it so you can recruit the candidates you need and stay within your budget.

Virtually every member of Gen Y and about 90 percent of Gen X’ers and Baby Boomers care enough about only one electronic device to carry it with them virtually everywhere they go: their cell phones. If your organization’s web site and recruiting message are not fully accessible to your most sought after candidates on their mobiles then those candidates will end up becoming employees of your competitors. In this highly interactive and humorous presentation, learn why your organization needs to have a mobile recruitment marketing strategy and how best to implement it so you can recruit the candidates you need and stay within your budget.