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The latest news, trends and information to help you with your recruiting efforts.

Posted April 01, 2016 by

Using LinkedIn and Twitter for college recruiting

Social media icons Linkedin, Twitter, etc. on smartphone screen close up courtesy of Shutterstock.com

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Social media can be a valuable tool in college recruiting. With many college students and recent graduates on social media, college recruiters could find the best job candidates and learn more about them. LinkedIn and Twitter are two social networking websites that benefit recruiters. Amera Fattah, Owner and Chief Executive Officer of Eventistry, discusses both sites from a recruiter’s perspective and offers advice to college students and recent grads.

“LinkedIn continues to be the top social media platform to recruit college graduates. We are surprised how many recent graduates aren’t jumping on this platform until graduation time, and that’s usually after they learn how hard it is to find good employers to work for. We recommend graduates set up their LinkedIn profiles about two years before graduation. On their profiles, graduates should note they’re seeking internships and also when they are graduating. Many recruiting firms and people working in talent acquisition in corporations will connect with recent grads and bookmark for them later.

Another common way good recruiters pickup candidate leads is on Twitter. This is usually done through content marketing, where a piece of content is put in front of the target market. Sometimes, we add a job posting on Twitter or an article such as “millennial resume mistakes,” and we pick up many leads from recent graduates seeking employment. New graduates need to keep their heads on a swivel; on social media they are going to find opportunities flashing by their faces even when they’re not looking. Ultimately, this is really how social media works when attracting college graduates for this generation. Grads may be following the Yelp \ Talia Jane trend on Twitter and then see a job posting roll through their feeds, so pay attention.”

Want more advice on using social media for college recruiting? Follow our blog to learn more about the best practices in college recruiting and follow us on LinkedIn, YouTube, Twitter, and Facebook.

Amera Fattah, Owner and Chief Executive Officer of Eventistry

Amera Fattah, Owner and Chief Executive Officer of Eventistry

Amera Fattah is the Owner and Chief Executive Officer of Eventistry – a Metro Detroit event and creative services company. A graduate of Oakland University, she achieved her Bachelors of Arts in Communication and Public Relations with a concentration in biology. She began her career in marketing and media relations and has worked across multiple industries ranging from non-profit organizations, medical technology, real estate, and career services. She is also a board member of the The Art Experience, a non-profit organization dedicated to art therapy of underprivileged and special needs people. Amera is an avid social media specialist and has a passion for marketing, media relations, and creative services with a history of diverse work experiences and focus on millennial entrepreneurship.

Posted March 23, 2016 by

Fraudulent job postings: TATech Industry Congress

In today’s job board industry, fraudulent job postings are a real threat to both job seekers and talent acquisition professionals. TATech, the Association for Talent Acquisition Solutions, is confronting that threat head-on in various ways.

One of the ways TATech is rising to the challenges posed by fraudulent job postings is by offering solutions to members of the job board industry. At the upcoming TATech Industry Congress event in Orlando, Florida (April 16-17, 2016), College Recruiter’s CEO Faith Rothberg will moderate a panel discussion on this very topic. This article and embedded video, hosted by College Recruiter’s Content Manager, Bethany Wallace, with guests Faith Rothberg and TATech Vice President Pete Weddle, discusses the importance and relevance of Faith’s panel discussion topic, “Fraudulent postings: Why protecting users protects your business.”


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First, Pete Weddle provides viewers who may be unfamiliar with TATech a little background on the organization. TATech, formerly the IAEWS (International Assocation of Employment Websites), has its roots in job boards. It has evolved as the industry has evolved. The association includes almost any organization providing technology and services that help facilitate the talent acquisition process. Collectively, the TATech membership powers over 60,000 sites or applications.

The TATech Industry Congress is the only industry-focused event in 2016. At this event, Faith Rothberg, CEO of College Recruiter, will moderate a panel discussion on a hot topic in the job board industry. The title of Faith Rothberg’s panel discussion is “Fraudulent postings: Why protecting users protects your business.” Faith explains that the panel discussion will cover everything from how fraudulent postings can occur, how businesses can prevent them from occurring, and how business owners/recruiters can keep them to a minimum. The panel will cover criminal intent, technological solutions, and enhancing the candidate experience.

Fraudulent job postings have become more of a problem lately because scammers have figured out ways to automate attacks on job posting sites to steal personal information. This can lead to problems for candidates when searching for jobs online. This can lead to more severe impacts on candidates, including identity theft. Scammers have become highly educated in this process.

Pete Weddle adds that he regularly hears from talent acquisition professionals who are concerned about this problem; he is very excited about hosting this panel discussion at the TATech Industry Congress.

Faith believes that TATech is truly helping the job board industry to better equip themselves to handle this problem through the TRUEad program. TATech created the TRUEad program in response to this issue. It is a centralized place to report fraudulent job postings and to gain awareness about fraudulent job postings.

For more information about the TATech Industry Congress or the TRUEad program, visit the TATech website.

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Posted June 05, 2015 by

How to use the secret language of job postings to supercharge your resume, cover letter and interview

 

Job postings have a secret language all their own and understanding this can supercharge both resume and cover letter, plus your performance at job interviews.

There are half a dozen keywords and phrases that you see in almost every job posting. These words and phrases are so commonly used that most people say they are meaningless – that you could put any job title on top of them. These people are missing the point. Far from being pointless, these words represent a secret language that most job hunters never grasp but should include in their job application. Those that elaborate on these keywords and phrases are the ones who get the job offers and the subsequently promotions that help them achieve far greater levels of long-term success.  (more…)

Posted December 05, 2014 by

Use Data to Drive Your Recruiting Decisions

Close-up of a touchscreen with financial data in form of charts and diagrams

Close-up of a touchscreen with financial data in form of charts and diagrams. Photo courtesy of Shutterstock.

You may find this surprising – but 74% of talent acquisition leaders say that their organizations do a poor job of using metrics in their recruiting process.

Why? Some of it is lack of time – but a good portion simply don’t know what numbers are available and what can be done with them.  But sometimes even when you know what numbers you want, you’re charged more money by your ATS or job board “partner” for access to your own numbers.  At College Recruiter, we think that’s wrong.  In fact, we automatically provide detailed reports every month for job postings and every targeted banner ad and targeted email campaign so that our clients know how many candidates saw the ads (branding) and how many of those clicked through to the employer’s web site to apply. (more…)

Posted December 04, 2014 by

4 Speedy Ways for Landing on a Right Job

3d people - man, person with magnifying glass searching for job.

3d people – man, person with magnifying glass searching for job. Photo courtesy of Shutterstock.

In today’s technology-driven world, job seekers can access any employer to land on a right job. Now there are a number of apps, websites, and other online resources that are facilitating job hunters to find a best day job. Moreover technology has enabled the job seekers to create inspiring resumes that have the capacity to persuade the recruiter to hire them. However, if you are also willing to inspire the recruiter for rapid recruitment then you’re at the right place. Have a look at the information shared below to speed up your job search process and land on a right job. (more…)

Posted December 03, 2014 by

Not Every Employer has the Brand of Google

Highway signpost with Employer Branding wording

Highway signpost with Employer Branding wording. Photo courtesy of Shutterstock.

There are a few companies out there that every candidate knows – Google, Facebook, IBM, Microsoft, and so on.

Then there are the rest of us. Our organizations provide as good of a work environment as the ‘big boys’ – maybe better! But if candidates don’t know who we are, our hiring efforts become more challenging. (more…)

Posted December 02, 2014 by

It’s All about the Candidate Experience

Job application career apply vacancy concepts

Job application career apply vacancy concepts. Photo courtesy of Shutterstock.

Recruiting really begins with the candidate – and that’s why College Recruiter is so passionate about creating an exceptional candidate experience. In order for companies to fill their entry-level and internship positions, they need a reliable flow of quality candidates – day in and day out. (more…)

Posted August 18, 2014 by

Your Dream Entry Level Job Might be All in the Words

To land the entry level job of your dreams, think about the words you’re using in your job search.  Learn more from an infographic in the following post.

As we all learn in grammar school: words can hurt. This is especially true for job seekers. The right words will impress a recruiter or hiring manager enough to offer you an interview. The wrong words not only hurt your personal brand, they can cost you that interview…

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Posted August 14, 2014 by

Recruiters, Want to Find the Best Job Candidates? 7 Modern Day Strategies You Can Implement

For recruiters looking for new ways to find the best job candidates, there are seven strategies being used today they can implement that are found in the following post.

Recruiting isn’t what it used to be. And for most recruiters, that’s a good thing. These days, there’s less reading through stacks of formal resumes and cover letters, and more interacting with candidates on a casual — and often digital — basis. Here are seven modern methods recruiters are using to bring in new talent: 1. Open-ended job postings You

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Posted July 29, 2014 by

Recent College Graduates, Are You Stuck in Your Searches for Jobs? 6 Ways to Move them Forward

Recent college graduates who believe their searches for jobs are getting nowhere can get them going again in these six ways found in the following post.

There are many things that can trip you up in the job search. They’ll cause you to get frustrated, lose heart, and maybe want to give up. But most are avoidable if you put some forethought and planning into the process.

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