ARTICLES, BLOGS & VIDEOS

The latest news, trends and information to help you with your recruiting efforts.

Posted February 21, 2016 by

Using social media in college recruiting

Every college recruiter knows that social media is a golden means for reaching today’s college students and recent graduates when recruiting top talent. But not every employer utilizes social media to its full advantage in its college recruiting program.

How can recruiters and talent acquisition professionals partner with their content marketing teams to use social media to drive traffic to their college recruiting pages or websites? How can social media become not just a tool for engagement with college students and recent grads but a true means to an end? How can recruiters use social media to ultimately increase the number of job applications completed on their websites, and in turn, the number of quality candidates hired?

Steven Rothberg, President and Founder of College Recruiter, answers this question directly in this 7-minute video hosted by Bethany Wallace, Content Manager for College Recruiter.


If the video is not playing or displaying properly click here.

College recruiters and talent acquisition leaders need to wade through the pool of social media apps and sites and be selective about how they invest their time and energy. With countless options available, the question recruiters need to ask is which social media sites will truly drive traffic to our website?

Rothberg explains that while Pinterest, Instagram, Snapchat, and a host of other image-based social media sites are engaging for Gen Z students, there isn’t adequate research to suggest that these sites drive significant traffic to companies’ blogs or websites. They are, however, great social media platforms to use for engaging with high school and college students.

Rothberg also discounted LinkedIn as a true social media site. He believes that although it began as a social media site, it evolved into something more like a job board. With 80% of its revenue generated from its talent solutions division, it’s clear that many professional job seekers find value in posting their resumes on LinkedIn and networking professionally through the site.

Twitter can be used to drive traffic to a company’s website, but it can also be used to engage with followers. This is a great tool for college recruiters who want to post their own content, which drives traffic to their blog/website, but simultaneously want to send direct messages to candidates who ask questions or host weekly Twitter chats with college students and applicants. Rothberg mentioned the success College Recruiter has had by hosting two Twitter accounts, promoting its own blog content (which drives traffic to the blog), and interacting with clients and college students/recent grads on Twitter.

Rothberg believes Facebook is less effective; only about 4% of the people who like a company’s Page on Facebook will see the content posted unless the company pays to boost posts and promotes its own Facebook content. If the content is very engaging, and many of its Facebook followers share and like the content, it will be seen and viewed by more followers and promoted more by Facebook.

Lastly, Rothberg discussed the benefits of using YouTube as a social media site and posting videos and webinars. Many times, YouTube is discounted as a social media site because it’s simply viewed as a storehouse for videos. However, today’s college students and recent grads share and view videos frequently. For college recruiters, YouTube can be a great outreach tool. YouTube also allows employers to embed cards, or links, to their own websites, blogs, and other sites.

During the month of March, College Recruiter’s blog will feature multiple articles and videos on using social media in college recruiting. Be sure to follow our blog, subscribe to our YouTube channel, and follow us on LinkedIn, Twitter, and Facebook.

At College Recruiter, we believe every student and recent graduate deserves a great career. We are committed to creating a quality candidate and recruiter experience. Our interactive media solutions connect students and graduates to excellent entry-level jobs and internships. Why not let College Recruiter assist you in the recruiting process?

Posted November 05, 2015 by

2015 employment market for recent grads and students

This webinar, 2015 employment market for recent grads and students, addresses the various job markets which impact today’s college and university students and recent graduates, how students and grads find employment, their frustrations, and some ideas for how employers, career services, and other stakeholders can improve the current system.

Today’s webinar features College Recruiter’s President and Founder, Steven Rothberg. The webinar is moderated by former National Account Manager for College Recruiter, Andrea McEwen-Henderson.

Key takeaways:

There is no such thing as the job market for students and recent graduates. There are as many different markets as there are majors, schools, geographic areas, diversity characteristics, and other factors.

The job markets have improved dramatically since the Great Recession, but only a small percentage of recent graduates are employed within their chosen fields within six months of graduation.

The perception amongst many is that almost all graduates find their jobs through their career services offices, but the data shows quite the opposite.

Basic needs such as compensation and job security rank at the top of factors considered by students and recent graduates when evaluating job opportunities, yet few employers disclose compensation, and even fewer provide job security.

There are many ways employers, career services, and other stakeholders can improve the current system.

If the video is not playing or displaying properly click here.

Questions:

  1. I recently read that Ernst & Young is no longer recruiting at college campuses and now doesn’t care about the majors and GPA’s of the students it is interviewing. Is that true?

Ernst & Young is still interviewing on college campuses, but based on research done in the United Kingdom, the company has followed the data and is not going to limit interviews to students from certain majors and with certain GPA’s. This is great news for liberal arts majors and for students whose GPA’s fall just below the old GPA cut-off.

  1. Most employers do not have the resources to wine­-and­-dine career services, professors, and college administrators and to spend days on-campus interviewing potential interns. What are some options available to them?

If it’s June or July, set up an appointment with the career services director and diligently follow her directions. Employers often look for shortcuts in college recruiting, but there are none. It is a strategic process. You have to invest properly. If you’re running behind, use a niche job board like College Recruiter, or host an unconventional recruiting event and invite candidates via social media.

  1. There’s a debate within our company about whether we should ramp up our efforts to hire military veterans or continue to focus on hiring students and recent graduates. Which do you think is a better way to recruit future leaders?

Military and college recruiting efforts are not mutually exclusive, but there are some aspects that do not overlap. For example, many military servicemen and women have gone on to earn college degrees. This is a sweet spot for recruiters, and corporate recruiting efforts can often find candidates who meet both criteria.

  1. My campus used to have 5,000 students, but we’ve grown to 15,000 over the past 10 years. I’m still the only paid staff person in the career service office, although I do have a few students who work part-time. How do I get the budget to hire people so we can actually have time to provide career counseling services to the students?

Growth is wonderful, but lack of budget is a huge challenge to overcome. Make the business case for an increase in budget by looking at the impact you have on alumni giving. If you provide employment opportunities, and your alumni prosper, you should request more funds. Career services should align themselves closely with alumni and development offices.

  1. I keep hearing from politicians that a college education is a waste of money. Is it?

Absolutely not. The unemployment rate for college graduates is two to three times below average. The same politicians who claim that college is unnecessary are relying on their own college degrees to argue these points. We’re in the information age, and if we can’t properly educate our youth, we will be left behind.

 

Steven Rothberg is the president and founder of College Recruiter, the leading niche job board used by recent graduates searching for entry-level jobs and students hunting for internships. Steven founded the company in 1991 as a publisher of campus maps and employment magazines. Steven grew up in Winnipeg, Canada, moved south to Minneapolis for the weather, is married to the CEO of College Recruiter, and has three young kids and the world’s most mellow dog.

 

Posted October 07, 2015 by

Getting into the job search routine after vacation

Job search career hiring opportunity employment concept

Job search career hiring opportunity employment concept. Photo courtesy of Shutterstock.

Late summer and early fall brings many things. The welcome scent of pumpkin spice wafts through our favorite coffee shops, department stores inexplicably begin decorating for Thanksgiving and Christmas, and college students begin returning to school after a restful summer vacation. If you are one of these college students, you are probably just beginning to get back into the groove of things. You’ve probably begun adjusting to a new sleep schedule, memorized where your classes are, and otherwise made the transition back to school. This is great, but have you also gotten your job search on track? After all, if you are like most students, looking for a job was probably not a high priority over the summer. Now that you are back in school and getting back to business, why not kick your job search efforts into high gear? (more…)

Posted December 16, 2014 by

Entry Level Students: Ways to Boost Your Job Prospects even With No Experience

Cheerful young volunteers with garbage bag after cleaning the streets

Cheerful young volunteers with garbage bag after cleaning the streets. Photo courtesy of Shutterstock.

For anyone approaching college graduation looking to step straight into the world of work, it’s surely about time you began an active job search. However, as many of you begin writing your first resume, you may start to feel that a lack of professional experience is going to jeopardize your chances of landing an interview.

Job-hunting with minimal experience has always been difficult, regardless of the economic climate, and with record levels of graduates entering the American job market, your concerns are well founded. However, it’s not all bad news. The growth of websites like LinkedIn now offer new ways in which you can network within a specific industry, and a plethora of job board websites also help open the door to more job openings than ever before. If you prepare well and do the right things early on, it’s quite possible to land a really great job fresh out of college. However, this preparation means taking immediate action to gain the experience you need, along with writing an inspirational resume that a fairly represents your potential as an applicant. (more…)

Posted December 05, 2014 by

Use Data to Drive Your Recruiting Decisions

Close-up of a touchscreen with financial data in form of charts and diagrams

Close-up of a touchscreen with financial data in form of charts and diagrams. Photo courtesy of Shutterstock.

You may find this surprising – but 74% of talent acquisition leaders say that their organizations do a poor job of using metrics in their recruiting process.

Why? Some of it is lack of time – but a good portion simply don’t know what numbers are available and what can be done with them.  But sometimes even when you know what numbers you want, you’re charged more money by your ATS or job board “partner” for access to your own numbers.  At College Recruiter, we think that’s wrong.  In fact, we automatically provide detailed reports every month for job postings and every targeted banner ad and targeted email campaign so that our clients know how many candidates saw the ads (branding) and how many of those clicked through to the employer’s web site to apply. (more…)