The latest news, trends and information to help you with your recruiting efforts.

Posted December 21, 2012 by

Four Steps to Enhance your Employer Brand with Job Seekers

CollegeRecruiter.comEmployers, how would you describe your company brand?  Potential employees likely want to know this information before making a decision to apply with your organization.  If you’re not sure, the following post has four steps to guide you in defining your brand.

When it comes to an organization’s employment brand, companies typically fall into one of 4 categories:

1.) The known: Employees understand and embrace the company culture, and job seekers are also familiar with that culture.

2.) The undiscovered: Employees understand and embrace the company culture but job seekers are unfamiliar with that culture.

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Four Steps to Enhance your Employer Brand with Job Seekers

Posted October 24, 2012 by

4 Best Practices to Promote Your Image As A Great Place To Work

Two guys holding trophy

Photo courtesy of Shutterstock

One of the most frequent topics for discussion at recruiting conferences is employer branding. Employers large and small have come to understand that their employer brand is separate from their business-to-consumer, business-to-business, or business-to-government brands. And for organizations with multiple products or services, each of those brands is separate from their employer brands as well.

Every employer wants to be known as a “great” place to work. Not every employer is. If you aren’t, don’t try to pretend you are as you’ll do more harm than good as now you’ll be known for lying in addition to whatever other negative issues may exist. So fix whatever problems you have until you truly are a great place to work and then promote that image to the students and recent graduates you most want to hire.

NACE’s 2012 Student Survey offers four excellent suggestions for how you can boost your recruiting according to the preferences of the college students your organization is recruiting: (more…)