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The latest news, trends and information to help you with your recruiting efforts.

Posted August 05, 2016 by

How to create ideal job postings to hire the right candidates

 

Photo courtesy of StockUnlimited.com

Photo courtesy of StockUnlimited.com

When writing job postings, you’re always trying to attract the best candidates for the job. You want to make sure whomever you hire is about as close to perfect as you can get.

The only way to hire great people is to attract those same great people to apply. This is easier said than done. Most of the best candidates are working for other companies and not sitting around applying for jobs all day. Your job ad not only has to get them to apply, it has to get their attention in the first place.

The good news, as you may have read at College Recruiter, is that although they’re not sitting around all day applying for jobs, 73% of current employees don’t mind looking for a new job while they’re still employed. Most of these people are young people, suggesting that they’re looking for something better.

Keep this willingness to find new work at the forefront of your job description, and you’ll have more luck. Think about what your company can offer that other jobs can’t. Here are a few other things you can do that will help.

Write an Advertisement

Many employers will approach a job ad like they’re doing someone a favor. While this might be true of regular out-of-work job seekers, it’s not true if you’re looking for the right people. Employers often have a hard time finding these people.  If you approach this process with a me-first attitude, you’ll be missing out.

Create a job advertisement like a sales pitch. Approach it like you do selling your product or service. Maybe even talk to your marketing team to see what they can come up with. You want people to see your ad and to act on it. It needs to be enticing, solve pain points, and have a clear call to action.

Don’t just put up a bullet point list of duties and qualifications. Bullet points are easy to read; you just want to make sure they say something of value. If you’re just listing things, there’s nothing enticing about that. You’re asking people to uproot their lives, leave a solid paying job, and work for you. You must be convincing.

Tips from Content Marketing

Most companies know they need to create great content in order to get that content viewed by other people – why not put those tips to work with your job ad?

  • Subheadings. Make your job ad easy to read and something they can skim. You may not have a lot of time, so you’ll want to get your point across. Use subheadings and bullet points to illustrate various sections and key perks.
  • Length. Don’t go crazy writing the next great American novel. You’ll want to keep it at and easy to read length. Too long, and you’ll lose them. Too short, and you may not give them enough info.
  • Make it Sharable. Content marketers use this strategy very effectively to get their message out. Use it in job postings. Even if the gig isn’t for them, if it’s interesting enough, they’ll share it. Some companies now hire on social media for this reason.
  • Make it Interesting. Don’t just write a typical ad. Make it stand out. Make it different. All the things that make great content sharable – do it here. The more interesting, funny, or unusual the job ad, the more likely it will be shared and attract applicants.

Company Culture

It’s not just about salary anymore. It’s about the company itself. What does the company stand for? Are the hours flexible? What kind of perks exist? You’ll want to outline these in the ad. Talking about your company is key to getting someone to quit an existing job and work for you.

People want to feel a connection with the company they work for. They don’t want to feel like a mindless drone. Work doesn’t always have to be fun, but if you have to do, wouldn’t you choose the place that most fit your lifestyle?

If you’re looking to attract creative individuals, you’ll need to give them an environment they can thrive in. Ensure the company culture is built around this, illustrate it in your job ad, and you shouldn’t have a problem.

Job Description and Title

The job description is the meat of job postings/job ads. You’ll want to do your best to make the title and description stand out.

  • Be Specific. Let the potential applicants know exactly what the job is. Don’t sugar coat it. That’s what the rest of the ad is for.
  • Qualifications. Be clear about what’s required. If they can learn on the job, say so. If not, let them know that too. It’ll weed out poor applicants.
  • Type of Employment. Full time? Part time? Be clear upfront if you want to attract the right candidate.
  • Growth. Is there opportunity to move up the ladder? Throw it in there.
  • Salary and Benefits. This will help attract those people that are in your price range. Don’t be afraid to list this thinking it will scare people away. If it’s actually the salary range you’re offering, the people it scares away are out of your price range. Don’t waste your time.

Finding the right candidate is all about attracting the right applicants. Be bold with your job ad. Be truthful. Don’t worry about scaring people away. They won’t be the right ones for you anyway.

If your job ad reflects your company personality, you’ll have much better luck at finding the right people that will fit in.

Do you need help filling part-time jobs, internships, or entry-level job openings within your company or organization? College Recruiter can help. We offer a variety of advertising solutions for employers and talent acquisition professionals. 

Rick Riddle, guest writer

Rick Riddle, guest writer

About the author:

Rick Riddle is a successful blogger whose articles aim to help readers with self-development, entrepreneurship and digital marketing. Connect with Rick on twitter and LinkedIn.

Posted April 25, 2016 by

10 best websites for resume building

Resume with pen and a computer courtesy of Shutterstock.com

maga/Shutterstock.com

The resume writing process is perhaps the most important part of your job search. Regardless of experience level, current position, or amazing random talents, you won’t be considered for jobs unless you first create attention grabbing resumes. The following websites are fantastic places to build killer resumes that will get you noticed!

1. CV Maker

CV Maker lets job seekers create custom resumes online for free. The website features a wide variety of templates to choose from, as well as a super, simple interface for collecting information on experience and skills. The site is approved by The New York Times, The Huffington Post, and Mashable.

2. Kick Resume

Endorsed by Forbes, Business Insider, and Yahoo!, Kick Resume allows job seekers to create beautiful resumes and cover letters. All of the templates are created by designers, and the styles are colorful and attractive. The site is free with unlimited downloads.

3. Online CV Generator

Online CV Generator lets job seekers design their own custom resumes with an easy, step-by-step, fill in the blank questionnaire. The website claims they can create resumes in less than five minutes, but in reality it will likely take closer to 10-15 minutes, unless job seekers are recent grads with no experience to add into the algorithm.

4. Papers Gear

With Papers Gear, job seekers can either order custom resumes written by professional writers, or they can hire them to edit or proofread their resumes before submitting them to potential employers. The writers can also help job seekers format their resumes.

5. Visual CV

Visual CV is a resume creation website that lets job seekers sign in via LinkedIn. The site can import all of their data from LinkedIn, so they don’t have to go through the sometimes tedious process of adding all of their job histories. The site has a wide collection of templates to choose from. Unlike other sites, the templates are divided by profession. So, engineers will have different template recommendations than consultants.

6. Ask Petersen Resume Writing Service

When applying for jobs, job seekers might learn they need multiple versions of their resumes. Instead of spending valuable time rewriting resumes over and over, they could hire an essay writing service to do that for them. Ask Petersen offers up reviews of the top custom writing sites so job seekers can find the best option for their resumes.

7. Visualize.me

Visualize.me is very different from other resume creation websites because it allows job seekers to create infographic resumes. Instead of a boring list of accomplishments, they can create a mind map for their past.

8. Essays Capital

Essays Capital is a custom writing service for students and professionals. In addition to resumes, they also write essays and cover letters. Hire them to create a resume for you or to edit and format your existing resume.

9. Represent

Represent offers many of the same options as other resume creation websites, but it also automatically formats your resume for mobile devices as necessary. So, no matter where potential employers decide to open the file, they’ll be able to view it easily.

10. Resume Bucket

What makes Resume Bucket stand out from the other websites is once job seekers create their resumes, they can apply for jobs directly from the website.

The days of fending for yourself when creating a resume are over. Today, job seekers have a plethora of resources at their fingertips. These 10 websites are wonderful places to start when they write their resumes. Be sure to choose the one that is best for your particular skill set and career path. Good luck!

Do you need some resume help for your job search? Get a free resume critique at College Recruiter. Also, visit our blog and follow us on Facebook, LinkedIn, Twitter, and YouTube.

Anna Olinger, guest writer

Anna Olinger, guest writer

Anna Olinger is a freelance content manager from Washington, DC. For more tips on content marketing, writing, and social media, follow Anna on Twitter and Linkedin.

Posted April 01, 2016 by

Using LinkedIn and Twitter for college recruiting

Social media icons Linkedin, Twitter, etc. on smartphone screen close up courtesy of Shutterstock.com

quka/Shutterstock.com

Social media can be a valuable tool in college recruiting. With many college students and recent graduates on social media, college recruiters could find the best job candidates and learn more about them. LinkedIn and Twitter are two social networking websites that benefit recruiters. Amera Fattah, Owner and Chief Executive Officer of Eventistry, discusses both sites from a recruiter’s perspective and offers advice to college students and recent grads.

“LinkedIn continues to be the top social media platform to recruit college graduates. We are surprised how many recent graduates aren’t jumping on this platform until graduation time, and that’s usually after they learn how hard it is to find good employers to work for. We recommend graduates set up their LinkedIn profiles about two years before graduation. On their profiles, graduates should note they’re seeking internships and also when they are graduating. Many recruiting firms and people working in talent acquisition in corporations will connect with recent grads and bookmark for them later.

Another common way good recruiters pickup candidate leads is on Twitter. This is usually done through content marketing, where a piece of content is put in front of the target market. Sometimes, we add a job posting on Twitter or an article such as “millennial resume mistakes,” and we pick up many leads from recent graduates seeking employment. New graduates need to keep their heads on a swivel; on social media they are going to find opportunities flashing by their faces even when they’re not looking. Ultimately, this is really how social media works when attracting college graduates for this generation. Grads may be following the Yelp \ Talia Jane trend on Twitter and then see a job posting roll through their feeds, so pay attention.”

Want more advice on using social media for college recruiting? Follow our blog to learn more about the best practices in college recruiting and follow us on LinkedIn, YouTube, Twitter, and Facebook.

Amera Fattah, Owner and Chief Executive Officer of Eventistry

Amera Fattah, Owner and Chief Executive Officer of Eventistry

Amera Fattah is the Owner and Chief Executive Officer of Eventistry – a Metro Detroit event and creative services company. A graduate of Oakland University, she achieved her Bachelors of Arts in Communication and Public Relations with a concentration in biology. She began her career in marketing and media relations and has worked across multiple industries ranging from non-profit organizations, medical technology, real estate, and career services. She is also a board member of the The Art Experience, a non-profit organization dedicated to art therapy of underprivileged and special needs people. Amera is an avid social media specialist and has a passion for marketing, media relations, and creative services with a history of diverse work experiences and focus on millennial entrepreneurship.

Posted February 21, 2016 by

Using social media in college recruiting

Every college recruiter knows that social media is a golden means for reaching today’s college students and recent graduates when recruiting top talent. But not every employer utilizes social media to its full advantage in its college recruiting program.

How can recruiters and talent acquisition professionals partner with their content marketing teams to use social media to drive traffic to their college recruiting pages or websites? How can social media become not just a tool for engagement with college students and recent grads but a true means to an end? How can recruiters use social media to ultimately increase the number of job applications completed on their websites, and in turn, the number of quality candidates hired?

Steven Rothberg, President and Founder of College Recruiter, answers this question directly in this 7-minute video hosted by Bethany Wallace, Content Manager for College Recruiter.


If the video is not playing or displaying properly click here.

College recruiters and talent acquisition leaders need to wade through the pool of social media apps and sites and be selective about how they invest their time and energy. With countless options available, the question recruiters need to ask is which social media sites will truly drive traffic to our website?

Rothberg explains that while Pinterest, Instagram, Snapchat, and a host of other image-based social media sites are engaging for Gen Z students, there isn’t adequate research to suggest that these sites drive significant traffic to companies’ blogs or websites. They are, however, great social media platforms to use for engaging with high school and college students.

Rothberg also discounted LinkedIn as a true social media site. He believes that although it began as a social media site, it evolved into something more like a job board. With 80% of its revenue generated from its talent solutions division, it’s clear that many professional job seekers find value in posting their resumes on LinkedIn and networking professionally through the site.

Twitter can be used to drive traffic to a company’s website, but it can also be used to engage with followers. This is a great tool for college recruiters who want to post their own content, which drives traffic to their blog/website, but simultaneously want to send direct messages to candidates who ask questions or host weekly Twitter chats with college students and applicants. Rothberg mentioned the success College Recruiter has had by hosting two Twitter accounts, promoting its own blog content (which drives traffic to the blog), and interacting with clients and college students/recent grads on Twitter.

Rothberg believes Facebook is less effective; only about 4% of the people who like a company’s Page on Facebook will see the content posted unless the company pays to boost posts and promotes its own Facebook content. If the content is very engaging, and many of its Facebook followers share and like the content, it will be seen and viewed by more followers and promoted more by Facebook.

Lastly, Rothberg discussed the benefits of using YouTube as a social media site and posting videos and webinars. Many times, YouTube is discounted as a social media site because it’s simply viewed as a storehouse for videos. However, today’s college students and recent grads share and view videos frequently. For college recruiters, YouTube can be a great outreach tool. YouTube also allows employers to embed cards, or links, to their own websites, blogs, and other sites.

During the month of March, College Recruiter’s blog will feature multiple articles and videos on using social media in college recruiting. Be sure to follow our blog, subscribe to our YouTube channel, and follow us on LinkedIn, Twitter, and Facebook.

At College Recruiter, we believe every student and recent graduate deserves a great career. We are committed to creating a quality candidate and recruiter experience. Our interactive media solutions connect students and graduates to excellent entry-level jobs and internships. Why not let College Recruiter assist you in the recruiting process?

Posted June 24, 2015 by

5 Awesome Ways to Jump-Start Your Business after MBA

Group of business people in a meeting seated grouped around a table having a discussion with focus to a smiling man at the head of the table

Group of business people in a meeting seated grouped around a table having a discussion with focus to a smiling man at the head of the table. Photo courtesy of Shutterstock.

If you have completed your MBA and want to start your own business, then one important question might pop up in your mind is “How to jump-start my business?” There are some tips that (if stringently followed) enhance the effectiveness of your business operation. When it comes to advice on how to operate your business most effectively, it seems as though everyone you know has an answer, not to mention the thousands of articles circulating the Internet offering numerous tips and information on how best to make your business successful. While some advice might actually work for you, other tips certainly won’t apply, so how do you know which advice to take and which advice to ignore. The answer is to listen to the advice and tips that work for most, regardless of industry or type of business. (more…)

Posted March 20, 2014 by

What Does it Take to Land an Entry Level Job in Marketing?

Marketing students and graduates, learn how to land an entry level job in marketing in the following post.

However, despite the increased competition, getting an entry-level marketing job can be easier obtained than many believe it to be. Below, you’ll find a guide to assist in procuring the right position quickly and effectively.

Link –

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Posted July 12, 2013 by

The Emergence of Content Marketing and Its Effect on Journalism and Public Relations

CollegeRecruiter.comContent can be both influential and powerful when it captures our attention and is communicated the right way.  Journalists write stories that interest a specific audience, while public relations professionals promote the stories to it.  However, thanks to today’s online world, both career fields are crossing paths to create a new one, known as content marketing. (more…)