ARTICLES, BLOGS & VIDEOS

The latest news, trends and information to help you with your recruiting efforts.

Posted March 07, 2016 by

LinkedIn tip #1: Background photo selection

Joining LinkedIn is the easy part. Learning how to make the most of LinkedIn when searching for jobs and networking online takes a bit more work.

Over the next two weeks, College Recruiter will publish social media expert Chaim Shapiro’s top 10 LinkedIn tips.

Today’s tip, tip #1, provides a brief overview of LinkedIn profiles and offers suggestions on selecting a quality background photo for your LinkedIn profile as well.

Chaim Shapiro is hosted by Bethany Wallace, Content Manager at College Recruiter. Chaim Shapiro serves as the Assistant Director of Career Services at Touro College and as a Social Media Consultant, public speaker, and freelance writer.


If the video is not playing or displaying properly click here.

Shapiro reminds viewers that their LinkedIn accounts appear differently in edit mode than in “view profile as” mode. He also encourages viewers to think carefully about background photo selection. Many LinkedIn users do not use their background photos effectively and appropriately. Shapiro believes background photo selection is part of branding and self-promotion; therefore, users shouldn’t simply select canned or stock photos to display behind their profile photos.

Follow College Recruiter’s blog for links to Chaim’s Top 10 LinkedIn tip videos and accompanying articles and follow us on YouTube, Facebook, Twitter, and LinkedIn.

Chaim Shapiro, M.Ed. is the Assistant Director of Career Services at Touro College, a freelance writer, public speaker and social media consultant specializing in LinkedIn. He has presented his popular LinkedIn Workshop at National Conferences, Universities, Public Libraries and for communal organizations across the country. Chaim earned a Master’s Degree in College Student Personnel from Loyola University, Chicago, and also studied in the Institutional Leadership and Policy Studies Ph.D. program at the University of California, Riverside Graduate School of Education. He has more than 12 years of experience working in college administration.

Posted February 26, 2016 by

Focusing on branding in college recruiting

In recruiting college students, recruiters should focus on employer branding. An employer brand represents what a company stands for; it’s why or why not job seekers will work for a business. Brian Easter, Co-Founder of Nebo Agency, explains how his company recruits college students with care and dedication.

Photo of Brian Easter

Brian Easter, Co-Founder of Nebo Agency

“Nebo’s success has been a direct result of our human-centered approach to doing business. It’s because we respect users we’re able to craft successful, long-term strategies for clients over short-term gains; it’s because we love and value clients we build lasting relationships with them; and it’s because we see culture as our competitive advantage we’ve been able to fill the Nebo ranks with the industry’s best people.

As such, we fiercely defend our culture by standing up for our employees at all times. We will fire and have fired clients on the spot when they question the value of our employees’ hard work. Like we’ve always said, Nebo was started to repair a broken industry, and it’s a goal we have in mind at every step.

We’d put the growth opportunities at Nebo against any other agency. More than half of our management positions are staffed by people who started as interns or in entry-level positions. We promote from within to maintain our culture, and we think it’s important to reward good work. We hire people who have potential to grow with the agency, meaning they are passionate, intelligent, have integrity, and want to make the world a better place. We hire people who have a greater mission. Nebo promotes based on merit and does not withhold promotions to make new employees “pay their dues.”

This manner of care and dedication to our employees translates to how we recruit and attract college students to Nebo. We are actively involved with a number of southeastern colleges, particularly the University of Georgia and Georgia Tech, in part because of their vicinities to our Atlanta office, but also because we are an office divided with proud Bulldawg and Jacket grads. Throughout the year, we attend career fairs, advertising, marketing, and PR organizational events, as well as host agency tours.

Whenever we plan an appearance at a college event, we don’t settle for just distributing basic fliers. We want our presence to reflect our unique culture at Nebo. Whether that means a contest guessing the number of jelly beans in a jar, giving away a drone or scholarship money to someone with the most compelling tweet, or personalizing t-shirts to embrace each school, we want students to know we are as excited to be there as they are. We always strive to provide every student with a remarkable experience with the Nebo brand.

Every year, Nebo receives thousands of resumes with a large majority from current college students, so we like to think our approach to engaging college students is working. We’ve made it our mission to create a place where the industry’s top talent comes together to help clients make the world a better place.”

At College Recruiter, we believe every student and recent graduate deserves a great career, and we are committed to creating a quality candidate and recruiter experience. Our interactive media solutions connect students and graduates to great careers. Let College Recruiter assist you in the recruiting process. Be sure to follow us on LinkedIn, Twitter, YouTube, and Facebook for more information about the best practices in college recruiting.

As Co-Founder of Nebo, Brian Easter brings international experience to his role along with a proven track record of helping organizations reach their digital marketing objectives. Under his leadership, Nebo has enjoyed 12 straight years of growth, has never laid a single employee off, and has won over 100 digital awards in just the past years alone.

Posted January 28, 2016 by
Posted November 04, 2015 by

Numbers that matter most in your job search

The numbers that matter most in your job search, part three of a webinar series by Amanda Augustine, provides college students, graduates, and entry-level job seekers with powerful statistics, facts, and figures to help them develop an effective job-search strategy.

This three-part webinar series features Amanda Augustine (https://www.linkedin.com/in/jobsearchamanda), Career Management Expert who helps recent college graduates and accomplished professionals reach their full career potential. The webinar is moderated by Andrea McEwen-Henderson (https://www.linkedin.com/in/andreamcewen), former National Account Manager for College Recruiter.

Key takeaways:

  • Make sure what employers read about you online is consistent with whom they meet in person and read about on your resume. Take steps to secure your personal online accounts and flesh out your professional profiles.
  • Research a company thoroughly so you have a good sense of company culture before setting foot in the interview room.
  • If you find a job online you’re interested in, apply sooner rather than later. In the world of job seeking, early applicants are more likely to land jobs.
  • Don’t apply to a job without first checking to see if you know someone who works or used to work at that company. An employee referral can make all the difference in your job search.
  • Your resume only gets six seconds to make the right impression with a potential employer. Make sure your resume is crafted to capture attention.
  • Never rely on only one source for job leads—diversify.

If the video is not playing or displaying properly click here.

Questions:

  1. How do I “secure” my personal brand?

If you are posting information for your personal brand and not for your professional brand, use separate profile photos. Use separate screen names as well; this way, your personal profile will not appear in searches conducted using your legal or professional name.

  1. Networking seems to be important for the job search. How can I expand my network?

Everyone has a network already, whether they realize it or not. Begin by cultivating the network you already have. Do an advanced search on LinkedIn, for example. When you’re ready to expand, take advantage of opportunities to connect with people with similar interests.

  1. What are some ways I can learn about a company’s company culture?

Job seeking and dating are very similar. Think about ways you might scope out a first date! Peruse company websites, “about us” sections, and social media sites. There’s a huge transparency trend today in many companies’ cultures; use this to your advantage as a job applicant.

  1. How do I make sure my resume passes the 6­-second test?

When crafting your resume, don’t just write a recipe. Think about tailoring your resume to the specific job you’re applying for, considering which specific skills are applicable to that position.

Amanda Augustine is a Career Management Expert who helps recent college graduates and accomplished professionals reach their full career potential. Her goal is to get professionals into the right jobs sooner through personalized job search and career guidance. Amanda offers consulting, speaking engagements, and training sessions to all professionals ready to advance their careers. Follow Amanda on Twitter at https://twitter.com/JobSearchAmanda, on LinkedIn at https://www.linkedin.com/in/jobsearchamanda, at http://www.jobsearchamanda.com/, or on The Ladders.com at http://www.TheLadders.com/AskAmanda.

Posted October 22, 2015 by

Everything you need to create a winning LinkedIn Profile

LinkedIn is no longer optional. It’s an indispensable component of the modern job search. Unfortunately, the effective use of LinkedIn is not intuitive. In this webinar, you will learn everything you need to know to create a winning LinkedIn Profile to gain attention from employers. The webinar is conducted as a step by step demonstration to illustrate site functionality and empower you to utilize the enhancements you need to create your own LinkedIn Profile.

The webinar Everything you need to know to create a winning LinkedIn Profile features social media consultant Chaim Shapiro (https://www.linkedin.com/in/chaimshapiro), moderated by College Recruiter’s former National Account Manager Andrea McEwen-Henderson (https://www.linkedin.com/in/andreamcewen).

Key takeaways:

  1. Create a LinkedIn Profile featuring a consistent and winning brand.
  2. Learn how to promote yourself via LinkedIn.
  3. Discover what to include and what not to include in your Profile.
  4. Master the tips and tricks to really make your Profile stand out.

 

    If the video is not playing or displaying properly

click here

    .
  1. What are some of your best tips for students and others who are creating LinkedIn Profiles?
  • Promote your brand visually by selecting key photos.
  • Carefully select industry, headline keywords, etc., featured at the top of your LinkedIn Profile and in searches.
  • Provide links to your other social media pages or profiles so your contacts on LinkedIn can connect with you elsewhere.
  • Take advantage of the opportunity to showcase academic or professional publications. Future employers and recruiters and your peers may find your publications interesting and impressive.
  • When selecting which skills to feature on your Profile, be picky, and list them in order of importance. Use the “above the fold” rule. The higher up it is on your Profile, the more likely it is to be noticed by recruiters, employers, and contacts.
  • Only feature contact on your Profile that presents you in the best possible light.
  1. When should students start reaching out to people on LinkedIn?
  • Students should create a solid LinkedIn Profile before networking on LinkedIn (before adding contacts).
  1. What is the deal with endorsements?
  • Endorsements were originally a great idea on LinkedIn, but they are often misused. Many people endorse everyone and do not use discretion. It’s best not to endorse people unless you truly have knowledge of their skill base, however, so that your endorsement really means something, and you can stand behind it.
  1. How do I choose which skills to feature on my Profile?
  • Identify people who are leaders in your field (using various search options on LinkedIn). After determining which skills those leaders feature on their own LinkedIn Profiles, mimic their selections.

Bio: Chaim Shapiro, President of Zorach Consulting, is a freelance writer, public speaker and social media consultant specializing in LinkedIn. He has presented his popular LinkedIn workshop at National Conferences, universities, public libraries and for communal organizations across the country.

Chaim is the Assistant Director of Career Services at Touro College in New York. He earned a Master’s Degree in College Student Personnel from Loyola University, Chicago, and also studied in the Institutional Leadership and Policy Studies Ph.D. program at the University Of California Riverside Graduate School Of Education. Chaim has more than 15 years of experience working in organizational administration.

 

Posted September 03, 2015 by

5 Important Steps to Follow along with When You’re Obtaining a New Job

jobs red word and arrow on stair up to open conceptual door with view to sky and field on white background

Jobs red word and arrow on stair up to open conceptual door with view to sky and field on white background. Photo courtesy of Shutterstock.

Summary: There are 5 key areas in the job search – which include promoting yourself together with reference letters and developing a powerful professional brand – that will help you find jobs fast.

There are 5 basic steps in a job search. How you perform in most of these areas will determine the speed and also ease with you land a brand new job. Failing to boost your performance for all of these steps can dramatically lower your chances of finding work in just a reasonable time body. (more…)

Posted January 16, 2015 by

PR, Marketing, or Journalism: Which Is Right for You?

Business man writing communication concept

Business man writing communication concept. Photo courtesy of Shutterstock.

Although there are many job possibilities for people with communications degrees, most graduates track toward public relations, marketing, or journalism. Each field serves a different purpose and offers a different day-in-the-life, and the pay can vary widely, both for entry-level and advanced jobs.

You don’t have to choose your final career path now. In fact, your school experience and internships will probably guide you in the right direction. However, before you get started with a communications degree program, you should start thinking about which field seems like the best fit for you. (more…)

Posted December 12, 2014 by

Tips to use LinkedIn Smarty for Job Hunting

Linkedin.com homepage on the screen. LinkedIn is a business-oriented social networking service

Linkedin.com homepage on the screen. LinkedIn is a business-oriented social networking service. Photo courtesy of Shutterstock.

Social media is one of the best ways of finding a job and LinkedIn certainly has its advantages. Young students who are taking their first steps in the professional sphere can benefit from the contacts they can make on LinkedIn besides finding a direction for their career and finding job opportunities. There are a few ways you can use LinkedIn to your advantage. (more…)

Posted December 10, 2014 by

Vets Can Make a Difference in Your Recruiting

Soldier salutes on white background

Soldier salutes on white background. Photo courtesy of Shutterstock.

Did you know that 99% of the companies that have hired military veterans want to hire more?

There are many good reasons for hiring vets:

  • Vets are typically better educated than their civilian counterparts
  • Vets are eligible for free relocation
  • Vets represent an elite subset of the market (only 24% of 18-24 years olds can join)
  • Vets are trained to be goal-directed and detail-oriented

(more…)

Posted December 05, 2014 by

Use Data to Drive Your Recruiting Decisions

Close-up of a touchscreen with financial data in form of charts and diagrams

Close-up of a touchscreen with financial data in form of charts and diagrams. Photo courtesy of Shutterstock.

You may find this surprising – but 74% of talent acquisition leaders say that their organizations do a poor job of using metrics in their recruiting process.

Why? Some of it is lack of time – but a good portion simply don’t know what numbers are available and what can be done with them.  But sometimes even when you know what numbers you want, you’re charged more money by your ATS or job board “partner” for access to your own numbers.  At College Recruiter, we think that’s wrong.  In fact, we automatically provide detailed reports every month for job postings and every targeted banner ad and targeted email campaign so that our clients know how many candidates saw the ads (branding) and how many of those clicked through to the employer’s web site to apply. (more…)