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The latest news, trends and information to help you with your recruiting efforts.

Posted September 02, 2015 by

5 Reasons Colleges and Universities & Companies Aren’t Converting Prospective Students and Customers

There’s no doubt marketing is an art. But conversion? That’s a science. And science is built on equations.

Formstack tries deciphering the equations that power the science behind our industry. They’ve spent some time trying to identify the perfect A/B testing formula. And their next mission is to solve the great conversion equation.

After running the numbers, reviewing the research – and discarding a few options that played with the sum of coffee and mass quantities of carbohydrates – they came up with what they think is a winning conversion equation:

Bold CTAs + Social Autofill Features – Ungated Content = Conversions.
With this equation in play, marketers can move the needle and create meaningful, value-based conversions for their brand. (more…)

Posted May 19, 2015 by

How to Have a Sterling Online Reputation?

Reputation management concept - golden color text on dark blue digital background

Reputation management concept – golden color text on dark blue digital background. Photo courtesy of Shutterstock.

There is no doubt whatsoever about the fact that the internet is a great influence of our times. In fact, it might be the greatest influencer that mankind has ever been exposed to and that’s why it makes such a potent and effective marketing tool. Everything that goes online ends up affecting our opinions, emotions some way or the other. That’s why online reputation has become such a big deal these days. (more…)

Posted April 24, 2015 by

7 dream jobs for students who love socializing

Real estate agent with couple buying new house

Real estate agent with couple buying new house. Photo courtesy of Shutterstock.

If you like working with other people and find it easy to teach, empathize and persuade them, you’ll probably love a job that can make use of your people skills. Fortunately, there are lots of professional opportunities for those who simply love socializing – here are 7 dream jobs that will be perfect for you if you’re a people person. (more…)

Posted February 06, 2015 by

Cracking the MBA Admissions Code with the Perfect Job History

Yael Redelman-Sidi photo

Yael Redelman-Sidi, Founder of Admit1MBA & Admit2Med

If you’re in college and already know you will need an MBA to achieve your career goals (maybe you want to work for Private Equity or become a product manager for Google), you have to be careful and creative while considering the career path that will most increase your chances of admission to top business programs.

Leading programs like Wharton, Harvard, Columbia Business School, NYU Stern and MIT receive thousands of applications, with as many as 20 people competing for each spot in the class. The decision of the MBA admissions board is influenced by whether your professional and personal experience will allow you to make valuable contributions in the classroom. Your time in the workforce has to be meaningful and relevant. (more…)

Posted December 03, 2014 by

Not Every Employer has the Brand of Google

Highway signpost with Employer Branding wording

Highway signpost with Employer Branding wording. Photo courtesy of Shutterstock.

There are a few companies out there that every candidate knows – Google, Facebook, IBM, Microsoft, and so on.

Then there are the rest of us. Our organizations provide as good of a work environment as the ‘big boys’ – maybe better! But if candidates don’t know who we are, our hiring efforts become more challenging. (more…)

Posted November 24, 2014 by

What is the best way to get traffic to your college startup?

Melissa Burns

Melissa Burns

Website creation and development are only the first few steps towards a successful online business. A great opportunity for a college startup is eCommerce which means that you will be selling products through an online store. In order to establish a foothold in the eCommerce industry, you need to utilize strategies and techniques that will effectively emote your brand, along with products and services, to a wide range of consumers.

As you have an online platform, you gain the opportunity of expanding your horizons by catering to a wide audience altogether.

One powerful way of building authority as well as ensuring the profitability of your business is through link building. By integrating relevant links into the content, a business will surely be a few steps away from its goal of becoming the leader in its chosen industry. (more…)

Posted October 02, 2014 by

Searching for an Entry Level Job or Internship Using Social Media? How to Approach It

It is no secret that social media is a huge part of modern day communication.  While many people use it for personal reasons, some also use it for their job searches.  If you’re looking for an entry level job or an internship, social media can help you learn more about job opportunities and companies that you are interested in working for.  However, job seekers must be careful how they present themselves online to be taken seriously by potential employers.  Let’s take a look at some ways to approach your search for career opportunities. (more…)

Posted September 17, 2014 by

College Students, Take Your Search for Jobs to the Next Level by Making More Connections on LinkedIn

In their search for jobs, college students on LinkedIn can better their chances by making more connections through their networks.  Learn how in the following post.

This is about leveraging your LinkedIn network but let me give you some real life context. This will bring together your-brand, your-network and LinkedIn in order to give you career advantage. According to Wikipedia: Personal branding is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement

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Posted September 16, 2014 by

College Graduates, Desire to be Better Professionals on Your Jobs? 35 Ways to Improve Yourselves

To be better professionals on their jobs, college graduates can do any of these 35 things in the following post.

We live fast-paced lives; our careers are certainly no different. Sometimes it can be difficult to stop for a moment to think about professional development. The reality is, though, that by choosing one area improvement to focus on at a time, we can become better versions of ourselves – and better

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Posted September 09, 2014 by

College Students, Building a Personal Brand as You Search for Jobs? Your A-Z Guide for Success

College students searching for jobs who need some help building a personal brand can find an A to Z guide from an infographic in the following post.

Five years ago, almost no one talked about personal branding. Today, you apparently can’t build a career without a first building a brand of your own. But how do you get started? What makes for a solid personal brand? And exactly how do you a build a brand that leads to an impeccable

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