ARTICLES, BLOGS & VIDEOS

The latest news, trends and information to help you with your recruiting efforts.

Posted June 12, 2019 by

If Your C-Suite Is Not Supporting Your Diversity Efforts, Ask Them How Many Left-Handed Employees They Have

Numerous studies show that the more diverse an organization’s workforce is, the more productive they are. In fact, research from McKinsey found that companies that are diverse by gender and ethnicity, outperform their peers financially by 35%!

And yet, it can still be a challenge for some talent acquisition teams to get buy-in for their diversity efforts from CEOs and other leaders. Without this support from the top, it’s virtually impossible to create a diversified workforce.

“Organizations must see diversity as an essential element of their strategy, rather than a trend or an accessory,” notes Kimberly Jones, Global Talent Acquisition Specialist and Founder of Kelton Legend, a multi-dimensional talent acquisition strategy organization. “If your leadership team doesn’t see the value of diversity, you can make a strong business case — there is plenty of research that supports the fact that diverse businesses are more competitive.”

Jones suggests an interesting twist to the diversity conversation: Start by asking talent acquisition leaders how many left-handed employees they have. Think about it: If you’re a consumer goods company, designing instruments such as scissors, and you don’t have left-handed engineers or designers, how can you produce a product that is effective for everyone? You’re probably not producing products that are as functional as they could be. And, since approximately 30% of the population is left handed, you’re only marketing to 70% of the people. Why would you intentionally lose out on market share?

This principle applies to gender, ethnicity, age and people who are differently-abled. Without a diverse team, you’re missing out on the valuable perspectives and distinctive contributions that come from a blend of people.

Jones adds: “Forget the assumption that there is a ‘norm’ — we are all different. And we should all have an opportunity to contribute our unique talents.”

Using Diversity to Attract Diversity

The other hurdle that companies must get over is creating a diverse talent acquisition team. Having diversity on your talent acquisition team accomplishes two things:

  • It shows that your company values diversity and provides an accurate representation of your workforce (if you have a diverse workforce).
  • It helps a wide variety of potential candidates relate better to your team and your company.

Jones recommends thinking beyond just gender or ethnicity and include different personalities, such as introverts and extroverts. Most companies think that recruiters should be naturally extroverted but imagine a highly-qualified candidate who is an introvert and feels uncomfortable trying to communicate with these outgoing, gregarious people, especially in a crowded career fair or other recruiting event. Some positions, such as engineers or accountants may not require an extroverted person. Companies that fail to relate to all candidates may miss out on some extraordinary talent.

The bottom line: Organizations that fail to embrace diversity may be less productive and less financially successful. They risk losing opportunities due to bias, even if those biases are unconscious.

“Unfortunately, you can’t teach someone to be unbiased,” said Jones. “It’s a result of a lifetime of teaching and experiences. However, you can make people more aware of their biases and teach empathy. That should be our goal.”

To hear more from Kimberly Jones, check out our video interview:

Or visit www.keltonlegend.com to learn more about Kimberly and her talent acquisition strategies.

Posted February 09, 2019 by

Selecting and Qualifying the Right Job Board Partners

“It is literally true that you can succeed best and quickest by helping others to succeed.” – Napolean Hill

Mission Possible

Many companies craft mission statements that help guide the way they do business and create a certain company culture. Unfortunately, surveys show that these statements have very little influence on how many companies actually do business.

According to Wikipedia, a mission statement is intended to “guide the actions of the organization, spell out its overall goal, provide a path and the framework or context within which the company’s strategies are formulated.” That sounds noble – and even essential – for a successful company, and yet, in the daily hustle to meet customer needs, hit business targets and respond to competitive threats, these “guiding principles” are often the first things to slip. So, we understand why many people are skeptical about their value.

However, research also shows that the most successful companies are those that have teams focused around a common purpose and have deeply socialized guiding principles. They accomplish this by putting them into practice every day instead of letting them gather dust in a binder or simply serve as wall decorations.

What’s more, the most outstanding companies have “outward facing” principles, which means they have guidelines not just for creating a positive corporate culture, but also for how they interact with their customers. When deciding on a supplier or vendor, for any aspect of your business, including job boards and other recruitment vendors, it’s important to understand what motivates them and guides their actions.

Partnerships vs. Suppliers

For the most part, the “supplier-customer” relationship is straightforward. The supplier provides the product or service that the customer needs. And, the customer chooses a supplier based on price, features, quality, service levels, etc. But what if we take this relationship to the next level?

For instance, instead of viewing a recruitment services vendor as simply a supplier of candidates, begin to think of them as your partner – someone who is striving to help your business succeed by providing the right candidates for the right positions. In order to do this effectively, the vendor needs to know more than just the job description. They must understand the company/industry, the culture, the challenges, the “real” requirements, and more. This necessitates a partnership.

The difference between a supplier and a true partner is that partnerships are built through:

  • Transparency, candor, and empathy – There is trust, which is built on open, honest communications and a desire to understand your business and its needs.
  • Collaboration – Which requires active listening in order to discover how to bring more value to the relationship and tailor services to meet client needs.
  • Accountability – Partners want to exceed expectations, provide measurable results and offer performance guarantees.

Creating Value for our Partners

Let’s face it, one-way relationships are not very fulfilling. At College Recruiter, we believe that every student and recent graduate deserves a great career. And, we believe that a strong partnership with our customers must be two-way – with each party holding the other accountable for upholding their side of the “bargain” We understand that establishing mutually beneficial relationships with our partners – whether they are employers, advertising agencies, recruitment process outsourcing (RPO) organizations or universities – is critical to our success and yours.

“We think you’ll find working with College Recruiter to be like a breath of fresh air,” said Faith Rothberg, Chief Executive Officer. “We believe in creating a great candidate and recruiter experience, and we’re passionate about the customer experience. We want to be more than just a ‘supplier’ – we sincerely want to form a lasting partnership with those we work with.”

At College Recruiter, we value:

  • Honesty and integrity
  • Enthusiasm, tenacity, and fun
  • Unparalleled customer experiences
  • Critical thinking and problem solving
  • Teamwork and collaboration
  • Continuous improvements

Doesn’t that sound like a company you’d like to partner with? Of course, actions speak louder than words. That’s why we stand behind our job postings, targeted emails, mobile banners, and display banner ads, and guarantee results for clients. From our management team and advisory board to our content panel and our employees, we select people who share our values. And, whether its targeted emails or job postings, branding campaigns or diversity solutions, College Recruiter delivers for our partners.

In fact, we have a long list of client partners that love us! Listen to what they have to say:

“We run job posting ads on a lot of sites but had never used College Recruiter until we purchased an unlimited job posting package a month ago. We were amazed at the high quantity and quality of responses that we received. After only two days, we had a positive return on our investment for the entire month.” –Leapforce, Inc.

“The support that you provide is outstanding. Thanks!” — Recruitment Center, Central Intelligence Agency

“We’ve tried several ways to recruit college students for our entry-level positions including job postings on other leading college job boards. None worked well so we were skeptical when first approached by College Recruiter… (Your) approach in having the job posted to our area rather than to a handful of schools proved to generate far more responses than the postings on the other sites…it really works!!!!” — Sequoia Financial

“College Recruiter has been working as a great resource for our Talent Acquisition team! Our inbox has been flooded with applications from quality candidates, a bit overwhelming but we will take it!” — University Relations and Recruiting Coordinator, HGST, a Western Digital Company

“I was completely blown away by College Recruiter’s data and analytics.” — Kara Yarnot, member of College Recruiter’s board of advisors and former head of talent acquisition for SAIC and college relations for Boeing

Making a Match

At the risk of sounding cliché, finding the right job board partner can be a bit like dating. You have basic requirements, but since a great recruiter needs to know your company or agency quite intimately, there are other aspects to consider when forming a partnership, such as:

  • Is there chemistry?
  • Do their values align with yours?
  • Are they well-managed and ethical?
  • Do they listen more than they talk? (No one likes a date who talks about himself/herself all night!)
  • Are they responsive?
  • Do they offer any type of guarantees?
  • Are they willing to offer references or direct contact with other customers?

Whether you work with College Recruiter or another job board, be sure to find the right fit for you. This will not only lead to a higher quantity and quality of applicants but also savings in both time and money over the long-term.

If you’d like to connect and talk about partnerships opportunities, visit http://www2.CollegeRecruiter.com/home or call 952-848-2211.

 

College Recruiter is the leading job search site used by students and recent graduates of all 7,400+ one-, two-, and four-year colleges and universities who are searching for internships, part-time jobs, seasonal work, and entry-level career opportunities. Our customers are primarily Fortune 1,000 companies, federal government agencies, and other employers who want to hire dozens, hundreds, or thousands of students and recent graduates per year. Our mission is to connect great organizations with students and recent graduates.

Posted January 15, 2019 by

We need to stop blaming hourly, service industry workers for being poor when we pay them crap and treat them worse

More than 10,000 talent acquisition and other human resource professionals are avid readers of Hung Lee‘s excellent, weekly, e-newsletter, Recruiting Brainfood. If you’re in TA, HR, or an affiliated industry like I am, then you need to subscribe if you care about staying current with new technology, trends, and ways of looking at the world of recruitment.

Hung recently shared an article published by Huffington Post by Lauren Hough. The article, “I Was A Cable Guy. I Saw The Worst Of America”, was a fascinating, first-person view into the life of a lesbian (her sexual identification was quite relevant to the article) cable installer for a telecommunications company.  She made — and admitted to making — some mistakes and some ethical lapses, but for those of us whose jobs require far more muscle between our ears than on our arms, legs, and backs, it provided an incredibly powerful reminder of how hard service industry people work, how poorly they’re paid, and how awfully they’re treated. I shared the article to the new, Recruiting Brainfood group on Facebook, and that sparked an interesting discussion. (more…)

Posted November 05, 2018 by

From internship to full-fledged career: how one Fortune 500 company is recruiting from within

 

Author: Kate-Madonna Hindes

Investing in entry-level workers creates greater job stability and more opportunities for advancement for employees, contributing to a more economically vibrant society.(Rockefeller Foundation)

Every single day, new relationships are forming, and interns are turning into full-time employees. Across thousands of different companies, H.R. and recruiting departments are making long-term investments for maximum growth and profitability. Smart companies are taking note while searching for interns to see if they have the qualities they are looking for in full-time employees.

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Posted August 24, 2018 by

Age discrimination: Over 40 and interviewing

 

Let’s talk about the issues that 40+ year olds are facing in the job market today. Almost 20% of all college and university students — about four million — are over the age of 35. So why do we automatically think of a bunch of 20 something’s when we hear “recent graduates”? This is also often the image that comes to mind for talent acquisition teams and is used to discriminate against older candidates. Jo Weech, Founder and Principal Consultant at Exemplary Consultants, explains the major problems that this misconception creates.

Exemplary Consultants provides business management consulting to small businesses and start-ups. Weech got involved in the process because she truly believes that work can be better for every person on the planet. She published an article back in July that got a ton of traffic, likes, and comments. Steven Rothberg, President and Founder of College Recruiter, had a conversation with her about some of her experiences, where the article came from, and some of the lessons that came from it. The lessons learned are not only useful for job seekers, but for those in talent acquisition as well. (more…)

Posted August 06, 2018 by

Wrapping up your summer internship: Reflect and connect the dots

 

The summer is winding down and coming to an end, this means many students will wrap up their internships and head back to the classroom. Whether your internship was an outstanding experience or a complete disaster, there is a lot of important reflection to be done. Pam Baker, the founder of Journeous, has dedicated her career to helping young adults choreograph meaningful careers and become focused leaders. Baker accomplishes this by working with individuals to help them find the intersection between their values, interests, and strengths. Jeff Dunn, Campus Relations Manager at Intel, is passionate about helping job seekers at all levels with resumes, interviewing, career planning, and networking. Below we will dive into the most important things to do nearing the end of a summer internship. (more…)

Posted July 03, 2018 by

Preparing young women for gender inequality in the workplace

Career Resources Specialist Laveda Joseph has been noticing that at Wake Technical Community College, her female students are often unaware of the gender inequality that exists in the “real” world. Despite recent momentum toward equal pay, and the #MeToo movement, Joseph doesn’t see awareness increasing on campus. Anne Tomkinson, Senior Manager of Human Resources and Operations at D.C. Public Charter School Board, shares Joseph’s passion for helping young women prepare for the realities of the workplace. That’s not to say they accept status quo. On the contrary—the advice they share here should help young women advocate for themselves, build their confidence, and understand how to react when faced with inequality.

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Posted June 21, 2018 by

How to train your existing employees in applied technology skills

Any employer recruiting for tech talent will likely have their own take on what the tech skills gap looks like at their organization, but closing the gap is essential. Alexandra Levit, Chairwoman of Career Advisory Board, workforce consultant and author of several career-related books, says it’s important not just to identify tech skills, but to also take very concrete steps to train your existing employees in applied technology skills. That might be through internal coursework, bringing in a consultant or having employees do self-study. Alexander spoke at SHRM 2018, presenting “The tech skills gap is more complicated than you thought, but closing it is within your reach.” We interviewed her to dive deeper into what employers need to understand about the complexities of the tech skills gap and how they can close it at their own organizations. (more…)
Posted June 12, 2018 by

When and how HR tech can engage gig workers in your organization’s culture

If there is one person who knows about how HR leaders can and should choose the right technology tools, it is Sarah Brennan. Brennan is Founder and Chief Advisor at Accelir, where she dedicates herself to improving the impact of technology on people, business and the future of work. She partners with the companies that build the technology and she educates the companies that use that technology. Brennan was also selected to be an official SHRM 2018 blogger. I interviewed Brennan about how she is seeing the impact of the growing gig economy, and how HR leaders should be using (and not using) technology to engage their contracted and gig workers.  (more…)
Posted June 11, 2018 by

How Blain’s Farm and Fleet improves their retail employee performance

 

Andrew Marcotte knows how to improve the performance of entry-level retail employees. He is an HR Business Partner at Blain’s Farm and Fleet, a specialty discount retailer with 38 locations. Marcotte supports store operations and store management teams across all locations. He shared with us what they do to motivate, grow and develop entry-level employees and we have shared his insight below. Marcotte was selected as an official SHRM 2018 blogger.  (more…)