ARTICLES, BLOGS & VIDEOS

The latest news, trends and information to help you with your recruiting efforts.

Posted March 30, 2016 by

Narrowing your candidate pool

When recruiting college students and recent grads, it’s important to narrow your candidate pool as you go through the college recruiting process.

This article and accompanying three videos, hosted by College Recruiter’s Content Manager, Bethany Wallace, feature The WorkPlace Group experts Dr. Domniki Demetriadou, Partner and Director of Assessment Services, and Dr. Steven Lindner, Executive Partner. The videos are part of a 15-video series featuring The WorkPlace Group experts.


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Employers can become overwhelmed by the number of candidates in the candidate pool, depending on the size of the employer and number of internships and entry-level jobs available. The process of narrowing down the pool typically begins with resume review.

Individuals apply in numerous ways: resume books, walk-in applicants, job boards, career fairs, on-campus interviews, etc. Regardless of how candidates apply, resumes must be reviewed. WPG uses a resume checklist which is scientifically constructed. Reviewing resumes objectively allows employers to make clear inferences about candidates’ qualifications.

In high volume situation, particularly for employers with large college recruiting programs, WPG recommends using a web screen to narrow the candidate pool. The web screen allows employers to quickly qualify or disqualify candidates. Next, employers conduct either a phone screen or video-based interviews. This step helps the recruiters get to know the candidates on a deeper level.

After conducting these screening steps, the employer would interview the candidate face-to-face: either an OCI (on-campus interview) or an interview on site at the employer location. This would help the employer to decide whether to hire or not hire the individual and to decide whether to conduct background checks, drug screenings, and other necessary paperwork.


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The qualities employers should be looking for when recruiting candidates can vary depending on the organization and the job function/position. The WorkPlace Group develops an ideal candidate profile featuring the requirements for the position and nice-to-haves when working with employers. Employers should also consider what learning objectives they want to set for each position—what do they want student interns to learn? By working through this process before interviewing candidates, employers can eliminate the problem of hiring the wrong candidates for positions.

The last video offers specific tips for narrowing the candidate pool.


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1) Focus on soft skills in interviews, not technical competencies, when interviewing interns and recent grads. Employers must remember that students are students, not polished professionals.

2) Use situational questions, not behavioral interview questions. Ask “can do, not have done” type questions. Students won’t necessarily be able to draw upon past experience when answering interview questions, but they can explain what they might do hypothetically. They can demonstrate problem solving skills when answering situational questions.

3) When hiring for technical roles, focus assessment at the right level. You can’t expect new grads to be experts in technical areas; you can expect them to have an appropriate level of skill based on their education and level of experience, though. Talk to them about their projects in particular classes to gain insight into their studies.

Always be as rigorous and scientific as possible in the interview process.

 

For more tips on college recruiting from The WorkPlace Group, subscribe to our YouTube channel and check out all 15 videos featuring experts Dr. Domniki Demetriadou and Dr. Steven Lindner.

Follow our blog, and connect with us on LinkedIn, Twitter, and Facebook.

Dr. Steven Lindner, Executive Partner, WPG

Dr. Steven Lindner, Executive Partner, WPG

Dr. Steven Lindner is the executive partner of The WorkPlace Group®, a leading “think-tank” provider of recruitment services assisting companies ranging from small, fast growing businesses to multinational Fortune 500 companies. He is an expert in Talent Acquisition and Assessment, has appeared in many radio and TV interviews and a frequent presenter at HR conferences.  He writes weekly employment articles for the NY Daily News and holds a Ph.D. in Industrial/Organizational Psychology from Stevens Institute of Technology.

 

 

 

Dr. Domniki Demetriadou, Partner and Director of Assessment Services, WPG

Dr. Domniki Demetriadou, Partner and Director of Assessment Services, WPG

Dr. Domniki Demetriadou, is a partner and director of assessment services of The WorkPlace Group®, a leading “think-tank” provider of recruitment services assisting companies ranging from small, fast growing businesses to multinational Fortune 500 companies.  Demetriadou is an expert in Talent Acquisition and Assessment, and a member of the Society for Human Resource Management (SHRM) and the American National Standards Taskforce. She is a frequent presenter at HR conferences and has led many multinational recruiting programs. She holds a Ph.D. in Industrial/Organizational Psychology from The Graduate Center at Baruch College, CUNY.

 

Posted March 25, 2016 by

4 tips for big impact in college recruiting

When talent acquisition leaders map out their annual college recruiting plans, they should take into account the following four tips, courtesy of The WorkPlace Group experts Dr. Domniki Demetriadou, Partner and Director of Assessment Services, and Dr. Steven Lindner, Executive Partner.

This article includes two brief videos, hosted by Bethany Wallace, Content Manager for College Recruiter. The videos are part of a 15-video series featuring The WorkPlace Group experts Dr. Domniki Demetriadou and Dr. Steven Lindner.


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1. Take time to plan out the process.

Think about branding. How are you making your messaging unique? What will help you stand out in the sea of emails, texts, and flyers on campus? How will you help college students remember you compared to other employers?

2. The early bird gets the worm.

Register for career fairs early. If you register early, you often get the best spot with more exposure to students who attend. If you wait too long before registering, you may not be able to attend.

Similarly, don’t wait for events to occur to reach out to students. Begin the communication process before you show up on campus and before candidates arrive on-site for interviews. Keep the doors of communication open at all times.

3. Think about who will represent you on campus.

Who will you send to represent you at career fairs and other events? This is a crucial choice in the college recruiting process. If you don’t have a well-trained team, and you send hiring managers or other employees, you should prepare these employees as well as possible. Equip them with a broad understanding of the types of skill sets you’re looking for, which positions are available, and the employer brand you’re attempting to display on campus.

Be sure that the representative you send to campus events is able to communicate clearly not only about technical skills but is also able to evaluate candidates’ soft skills.


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4. Follow up.

Following up is key to ensuring success after events end. Many companies ensure huge presence on the day of events but fail to follow up with candidates later. When top candidates weigh their options, employers who have built better relationships stand out.

 

For more tips on college recruiting from The WorkPlace Group, subscribe to our YouTube channel and check out all 15 videos featuring experts Dr. Domniki Demetriadou and Dr. Steven Lindner.

Follow our blog, and connect with us on LinkedIn, Twitter, and Facebook.

Dr. Steven Lindner, Executive Partner, WPG

Dr. Steven Lindner, Executive Partner, WPG

Dr. Steven Lindner is the executive partner of The WorkPlace Group®, a leading “think-tank” provider of recruitment services assisting companies ranging from small, fast growing businesses to multinational Fortune 500 companies. He is an expert in Talent Acquisition and Assessment, has appeared in many radio and TV interviews and a frequent presenter at HR conferences.  He writes weekly employment articles for the NY Daily News and holds a Ph.D. in Industrial/Organizational Psychology from Stevens Institute of Technology.

 

 

Dr. Domniki Demetriadou, is a partner and director of assessment services of The WorkPlace Group®, a leading “think-tank” provider of recruitment services assisting

Dr. Domniki Demetriadou, Partner and Director of Assessment Services, WPG

Dr. Domniki Demetriadou, Partner and Director of Assessment Services, WPG

companies ranging from small, fast growing businesses to multinational Fortune 500 companies.  Demetriadou is an expert in Talent Acquisition and Assessment, and a member of the Society for Human Resource Management (SHRM) and the American National Standards Taskforce. She is a frequent presenter at HR conferences and has led many multinational recruiting programs. She holds a Ph.D. in Industrial/Organizational Psychology from The Graduate Center at Baruch College, CUNY.

Posted March 24, 2016 by

Selecting schools for college recruiting

When selecting colleges and universities to recruit from, employers must consider a variety of factors.  This article and accompanying video series, hosted by College Recruiter’s Content Manager, Bethany Wallace, explore selecting schools for college recruiting in depth and features The WorkPlace Group experts Dr. Domniki Demetriadou, Partner and Director of Assessment Services, and Dr. Steven Lindner, Executive Partner.

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When selecting schools to recruit from, examine the career services office and resources on campus. Does the career services office offer resume books, on-campus interview opportunities, career fairs, or other opportunities for engagement with students? Not every college or university offers these events. When are these events and opportunities available? The school’s event cycle may not match your recruiting and hiring cycle. How much does the school charge for these services/events? Weigh the costs charged by the university when selecting schools to recruit from as well.

Employers must also consider how many other employers they will be competing against in comparison to the number of students/grads or candidates available. It may be better to be a large fish in a small pond. Unless you have fabulous job offers to present, you might not be able to attract top talent.

When selecting schools for college recruiting, it’s also important to evaluate student enrollment data. If you need to hire MBA graduates, and the university’s MBA program is not one of its better programs, that school may not be the best fit for your college recruiting program.

The next video provides tips about narrowing down their list of schools to recruit from.

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Employers should never be afraid to narrow down their target list for selecting schools for college recruiting from year to year. Recruiters will discover that retention is key; you may get terrific talent, but if you can’t retain star employees long-term, a particular college or university might not be the best fit for your company. The longer you recruit, the more historical data you’ll have to fall back on.

Always evaluate and assess your data. Ask the career services office for information about where their students are finding employment. Most career services directors are willing to partner with employers; career services directors who are willing to go above and beyond can help make up for lack of services and events they may not provide. Career services employees can provide employers with the chance to brand themselves on campus and to gain much-needed exposure on campus; they also keep employers in the loop and introduce recruiters to faculty members. Relationships with faculty members prove key in the college recruiting process.

In the last video, experts Dr. Steven Lindner and Dr. Domniki Demetriadou discuss the need to adapt recruiting strategy from school to school.

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The WorkPlace Group experts encourage adaptation of strategy based on the situation and school. There may be some times when it’s appropriate to post jobs online only, and some situations when it’s better to have a strong on-campus presence. It’s important to have a tiered structure around college recruiting. Not all colleges and universities are the same; whatever amount of effort you put into college recruiting will determine your outcomes.

For more tips on college recruiting from The WorkPlace Group, subscribe to our YouTube channel and check out all 15 videos featuring experts Dr. Domniki Demetriadou and Dr. Steven Lindner.

Follow our blog, and connect with us on LinkedIn, Twitter, and Facebook.

 

Dr. Steven Lindner, Executive Partner, WPG

Dr. Steven Lindner, Executive Partner, WPG

Dr. Steven Lindner is the executive partner of The WorkPlace Group®, a leading “think-tank” provider of recruitment services assisting companies ranging from small, fast growing businesses to multinational Fortune 500 companies. He is an expert in Talent Acquisition and Assessment, has appeared in many radio and TV interviews and a frequent presenter at HR conferences.  He writes weekly employment articles for the NY Daily News and holds a Ph.D. in Industrial/Organizational Psychology from Stevens Institute of Technology.

 

 

Dr. Domniki Demetriadou, is a partner and director of assessment services of The WorkPlace Group®, a leading “think-tank” provider of recruitment services assisting

Dr. Domniki Demetriadou, Partner and Director of Assessment Services, WPG

Dr. Domniki Demetriadou, Partner and Director of Assessment Services, WPG

companies ranging from small, fast growing businesses to multinational Fortune 500 companies.  Demetriadou is an expert in Talent Acquisition and Assessment, and a member of the Society for Human Resource Management (SHRM) and the American National Standards Taskforce. She is a frequent presenter at HR conferences and has led many multinational recruiting programs. She holds a Ph.D. in Industrial/Organizational Psychology from The Graduate Center at Baruch College, CUNY.

Posted March 23, 2016 by

Fraudulent job postings: TATech Industry Congress

In today’s job board industry, fraudulent job postings are a real threat to both job seekers and talent acquisition professionals. TATech, the Association for Talent Acquisition Solutions, is confronting that threat head-on in various ways.

One of the ways TATech is rising to the challenges posed by fraudulent job postings is by offering solutions to members of the job board industry. At the upcoming TATech Industry Congress event in Orlando, Florida (April 16-17, 2016), College Recruiter’s CEO Faith Rothberg will moderate a panel discussion on this very topic. This article and embedded video, hosted by College Recruiter’s Content Manager, Bethany Wallace, with guests Faith Rothberg and TATech Vice President Pete Weddle, discusses the importance and relevance of Faith’s panel discussion topic, “Fraudulent postings: Why protecting users protects your business.”


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First, Pete Weddle provides viewers who may be unfamiliar with TATech a little background on the organization. TATech, formerly the IAEWS (International Assocation of Employment Websites), has its roots in job boards. It has evolved as the industry has evolved. The association includes almost any organization providing technology and services that help facilitate the talent acquisition process. Collectively, the TATech membership powers over 60,000 sites or applications.

The TATech Industry Congress is the only industry-focused event in 2016. At this event, Faith Rothberg, CEO of College Recruiter, will moderate a panel discussion on a hot topic in the job board industry. The title of Faith Rothberg’s panel discussion is “Fraudulent postings: Why protecting users protects your business.” Faith explains that the panel discussion will cover everything from how fraudulent postings can occur, how businesses can prevent them from occurring, and how business owners/recruiters can keep them to a minimum. The panel will cover criminal intent, technological solutions, and enhancing the candidate experience.

Fraudulent job postings have become more of a problem lately because scammers have figured out ways to automate attacks on job posting sites to steal personal information. This can lead to problems for candidates when searching for jobs online. This can lead to more severe impacts on candidates, including identity theft. Scammers have become highly educated in this process.

Pete Weddle adds that he regularly hears from talent acquisition professionals who are concerned about this problem; he is very excited about hosting this panel discussion at the TATech Industry Congress.

Faith believes that TATech is truly helping the job board industry to better equip themselves to handle this problem through the TRUEad program. TATech created the TRUEad program in response to this issue. It is a centralized place to report fraudulent job postings and to gain awareness about fraudulent job postings.

For more information about the TATech Industry Congress or the TRUEad program, visit the TATech website.

Have you followed College Recruiter’s blog? Follow us today to receive links to articles like this. Subscribe to our YouTube channel, and follow us on LinkedIn, Twitter, and Facebook.

Posted March 23, 2016 by

Planning for college recruitment

Creating a college recruitment program from scratch is a daunting task. This 3-part video series featuring The WorkPlace Group (WPG) experts Dr. Domniki Demetriadou, Partner and Director of Assessment Services, and Dr. Steven Lindner, Executive Partner, provides talent acquisition leaders with suggestions and guidelines for starting their own college recruitment programs.

The video series is hosted by College Recruiter’s Content Manager, Bethany Wallace. Part 1 provides talent acquisition professionals tips about getting started when planning a college recruitment program.


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The first place to start when planning a college recruitment program is to identify objectives for developing a college recruitment program. This helps identify internship opportunities within the organization; this transfers into considering which degrees match up with internship needs. After this, employers must consider their resources. Resources include not only budgetary items but also time, staffing hours, and travel time.

Dr. Demetriadou advises her clients to determine “what [they] need, where [they] need it, and how much [they] are willing to invest in the process.”

Part 2 helps college recruiters with the school selection process.


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Once college recruiters have identified their objectives and resources, it’s time to do an environmental scan. One of the factors to consider is geography. Will staff need to travel to conduct campus recruiting visits and OCIs (on campus interviews)? Will students need to travel to visit the employer facility/headquarters?

Another factor to keep in mind is diversity, particularly in STEM (science, technology, engineering, and mathematics) fields. If the university is large, but the demographics do not offer a diverse candidate pool, recruiters may want to remove the university from the target list or consider re-prioritization.

It’s also important to consider whether it’s more beneficial to recruit nationally or regionally. It may be helpful to create a tiered list for college recruiting.

Consider the curriculum at the universities. Do they match with the available internships and entry-level jobs?

These are just a few of the factors to consider when doing an environmental scan when planning for college recruitment.

Part 3 wraps up the college recruitment planning process and discusses how to narrow down the school selection list.


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Although there is no such thing as having too large a list of schools during the planning phase or beginning stages of the college recruitment planning process, Dr. Steven Lindner mentions that part of the college recruitment process is narrowing down the target list for college recruiting. He reminds viewers that there is a difference between visiting schools and recruiting from them.

In the beginning, it’s great to keep college recruiting options broad to ensure meeting objectives. However, as recruiters consider their resources, they must narrow down the target list significantly in order to work within the constraints of their budgets.

Dr. Demetriadou reminds viewers to “think big, but implement small.”

Continue reading our blog for more featured articles with The WorkPlace Group experts Dr. Steven Lindner and Dr. Domniki Demetriadou. For more videos and tips about the timeline for developing a great college recruitment program, subscribe to our YouTube channel and follow us on LinkedIn, Twitter, and Facebook.

Dr. Steven Lindner, Executive Partner, WPG

Dr. Steven Lindner, Executive Partner, WPG

Dr. Steven Lindner is the executive partner of The WorkPlace Group®, a leading “think-tank” provider of recruitment services assisting companies ranging from small, fast growing businesses to multinational Fortune 500 companies. He is an expert in Talent Acquisition and Assessment, has appeared in many radio and TV interviews and a frequent presenter at HR conferences.  He writes weekly employment articles for the NY Daily News and holds a Ph.D. in Industrial/Organizational Psychology from Stevens Institute of Technology.

 

 

Dr. Domniki Demetriadou, is a partner and director of assessment services of The WorkPlace Group®, a leading “think-tank” provider of recruitment services assisting

Dr. Domniki Demetriadou, Partner and Director of Assessment Services, WPG

Dr. Domniki Demetriadou, Partner and Director of Assessment Services, WPG

companies ranging from small, fast growing businesses to multinational Fortune 500 companies.  Demetriadou is an expert in Talent Acquisition and Assessment, and a member of the Society for Human Resource Management (SHRM) and the American National Standards Taskforce. She is a frequent presenter at HR conferences and has led many multinational recruiting programs. She holds a Ph.D. in Industrial/Organizational Psychology from The Graduate Center at Baruch College, CUNY.

Posted February 26, 2016 by

Focusing on branding in college recruiting

In recruiting college students, recruiters should focus on employer branding. An employer brand represents what a company stands for; it’s why or why not job seekers will work for a business. Brian Easter, Co-Founder of Nebo Agency, explains how his company recruits college students with care and dedication.

Photo of Brian Easter

Brian Easter, Co-Founder of Nebo Agency

“Nebo’s success has been a direct result of our human-centered approach to doing business. It’s because we respect users we’re able to craft successful, long-term strategies for clients over short-term gains; it’s because we love and value clients we build lasting relationships with them; and it’s because we see culture as our competitive advantage we’ve been able to fill the Nebo ranks with the industry’s best people.

As such, we fiercely defend our culture by standing up for our employees at all times. We will fire and have fired clients on the spot when they question the value of our employees’ hard work. Like we’ve always said, Nebo was started to repair a broken industry, and it’s a goal we have in mind at every step.

We’d put the growth opportunities at Nebo against any other agency. More than half of our management positions are staffed by people who started as interns or in entry-level positions. We promote from within to maintain our culture, and we think it’s important to reward good work. We hire people who have potential to grow with the agency, meaning they are passionate, intelligent, have integrity, and want to make the world a better place. We hire people who have a greater mission. Nebo promotes based on merit and does not withhold promotions to make new employees “pay their dues.”

This manner of care and dedication to our employees translates to how we recruit and attract college students to Nebo. We are actively involved with a number of southeastern colleges, particularly the University of Georgia and Georgia Tech, in part because of their vicinities to our Atlanta office, but also because we are an office divided with proud Bulldawg and Jacket grads. Throughout the year, we attend career fairs, advertising, marketing, and PR organizational events, as well as host agency tours.

Whenever we plan an appearance at a college event, we don’t settle for just distributing basic fliers. We want our presence to reflect our unique culture at Nebo. Whether that means a contest guessing the number of jelly beans in a jar, giving away a drone or scholarship money to someone with the most compelling tweet, or personalizing t-shirts to embrace each school, we want students to know we are as excited to be there as they are. We always strive to provide every student with a remarkable experience with the Nebo brand.

Every year, Nebo receives thousands of resumes with a large majority from current college students, so we like to think our approach to engaging college students is working. We’ve made it our mission to create a place where the industry’s top talent comes together to help clients make the world a better place.”

At College Recruiter, we believe every student and recent graduate deserves a great career, and we are committed to creating a quality candidate and recruiter experience. Our interactive media solutions connect students and graduates to great careers. Let College Recruiter assist you in the recruiting process. Be sure to follow us on LinkedIn, Twitter, YouTube, and Facebook for more information about the best practices in college recruiting.

As Co-Founder of Nebo, Brian Easter brings international experience to his role along with a proven track record of helping organizations reach their digital marketing objectives. Under his leadership, Nebo has enjoyed 12 straight years of growth, has never laid a single employee off, and has won over 100 digital awards in just the past years alone.

Posted February 22, 2016 by

Recruiting and training HVACR technicians

An HVAC technician searching for a refrigerant leak on an evaporator coil courtesy of Shutterstock.com

David Spates/Shutterstock.com

Attracting HVACR (heating, ventilation, air conditioning, and refrigeration) technicians and instructors has been challenging for recruiters and hiring managers. There is an opportunity to get college students and recent graduates interested in HVACR jobs if their recruitment and training efforts are strong.

The next generation of Americans, Generation Z students, are about to enter the workforce, and many Gen Z students are unaware of the opportunities available in the HVACR career field.

The oldest of Gen Z students are to complete high school. Some will enter the military or the workforce, and most will attend a one, two, or four-year college or university. The oldest of Gen Z was about 10 years old at the height of the Great Recession and spent most of their formative years witnessing and, in many cases, suffering from the financial turmoil. As compared to their Gen X parents at the same age, Gen Z’ers are far more likely to favor career paths with low student loan debt, opportunities for advancement within their organizations, work/life balance, and a good, stable, living wage.

Trades such as HVACR provide all of those benefits, but few young adults are aware of that fact. More than anything else, the industry needs better marketing of its career opportunities. It should make a concerted effort to deliver presentations in the nation’s high schools, just as the military and some other professions do.

“One option for HVACR industry leaders is to live stream informational presentations on YouTube to build a massive and therefore search engine friendly repository of these presentations and have the presentations delivered by recent graduates of those schools. Graduates can share their stories including their challenges. Authenticity and peer-to-peer communication matters greatly to young adults. A message that everything is great or a great message delivered by a Baby Boomer will not resonate,” notes College Recruiter’s President and Founder, Steven Rothberg.

Another way to recruit HVACR technicians and instructors is to have the employers work with educators on developing strategies to qualified students. They can also collaborate on encouraging these students to enroll in training programs, which will create a workforce in waiting. In order to train more technicians and instructors, one option is establishing financial support through local and regional employers in the career field to create training programs.

College students and recent grads can be potential candidates for jobs as HVACR technicians and instructors. However, there must be a more proactive approach when it comes to recruiting and training.

At College Recruiter, we believe every student and recent graduate deserves a great career, and we are committed to creating a quality candidate and recruiter experience. Our interactive media solutions connect students and graduates to great careers. Let College Recruiter assist you in the recruiting process. Be sure to follow us on LinkedIn, Twitter, YouTube, and Facebook for more information about the best practices in college recruiting.

Posted February 21, 2016 by

Using social media in college recruiting

Every college recruiter knows that social media is a golden means for reaching today’s college students and recent graduates when recruiting top talent. But not every employer utilizes social media to its full advantage in its college recruiting program.

How can recruiters and talent acquisition professionals partner with their content marketing teams to use social media to drive traffic to their college recruiting pages or websites? How can social media become not just a tool for engagement with college students and recent grads but a true means to an end? How can recruiters use social media to ultimately increase the number of job applications completed on their websites, and in turn, the number of quality candidates hired?

Steven Rothberg, President and Founder of College Recruiter, answers this question directly in this 7-minute video hosted by Bethany Wallace, Content Manager for College Recruiter.


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College recruiters and talent acquisition leaders need to wade through the pool of social media apps and sites and be selective about how they invest their time and energy. With countless options available, the question recruiters need to ask is which social media sites will truly drive traffic to our website?

Rothberg explains that while Pinterest, Instagram, Snapchat, and a host of other image-based social media sites are engaging for Gen Z students, there isn’t adequate research to suggest that these sites drive significant traffic to companies’ blogs or websites. They are, however, great social media platforms to use for engaging with high school and college students.

Rothberg also discounted LinkedIn as a true social media site. He believes that although it began as a social media site, it evolved into something more like a job board. With 80% of its revenue generated from its talent solutions division, it’s clear that many professional job seekers find value in posting their resumes on LinkedIn and networking professionally through the site.

Twitter can be used to drive traffic to a company’s website, but it can also be used to engage with followers. This is a great tool for college recruiters who want to post their own content, which drives traffic to their blog/website, but simultaneously want to send direct messages to candidates who ask questions or host weekly Twitter chats with college students and applicants. Rothberg mentioned the success College Recruiter has had by hosting two Twitter accounts, promoting its own blog content (which drives traffic to the blog), and interacting with clients and college students/recent grads on Twitter.

Rothberg believes Facebook is less effective; only about 4% of the people who like a company’s Page on Facebook will see the content posted unless the company pays to boost posts and promotes its own Facebook content. If the content is very engaging, and many of its Facebook followers share and like the content, it will be seen and viewed by more followers and promoted more by Facebook.

Lastly, Rothberg discussed the benefits of using YouTube as a social media site and posting videos and webinars. Many times, YouTube is discounted as a social media site because it’s simply viewed as a storehouse for videos. However, today’s college students and recent grads share and view videos frequently. For college recruiters, YouTube can be a great outreach tool. YouTube also allows employers to embed cards, or links, to their own websites, blogs, and other sites.

During the month of March, College Recruiter’s blog will feature multiple articles and videos on using social media in college recruiting. Be sure to follow our blog, subscribe to our YouTube channel, and follow us on LinkedIn, Twitter, and Facebook.

At College Recruiter, we believe every student and recent graduate deserves a great career. We are committed to creating a quality candidate and recruiter experience. Our interactive media solutions connect students and graduates to excellent entry-level jobs and internships. Why not let College Recruiter assist you in the recruiting process?

Posted February 19, 2016 by

Employers benefit from career services offices

As employers focus on best practices in college recruiting, one of the ways they can create a quality candidate experience is to partner with career services offices. These offices serve as resources that can connect recruiters and hiring managers to college students and recent graduates. Orvil Savery, HR Generalist and Diversity Recruiter at Veterans United Home Loans, shares different ways employers benefit from working with career services offices.

Photo of Orvil Savery

Orvil Savery, HR Generalist and Diversity Recruiter at Veterans United Home Loans

“Employers can benefit most working with career services offices at colleges or universities by challenging, working with, and lastly, advocating for not the needs of just now but the needs of students and employers five, 10, or 15 years down the road. The future isn’t something we don’t see coming, so simply doing what’s always been done isn’t going to benefit long-term interest. Allowing recruiters and hiring managers more say in what gets built and implemented, all while doing so under the umbrella of a reciprocal, collaborative, and diversified understanding is beneficial to both sides.

Employers benefit from these relationships by having a great pool of applicants, short lead times, heavy brand awareness, needs and wants based programming, and increasing diversity in the workplace.”

At College Recruiter, we believe every student and recent graduate deserves a great career, and we are committed to creating a quality candidate and recruiter experience. Our interactive media solutions connect students and graduates to great careers. Let College Recruiter assist you in the recruiting process. Be sure to follow us on LinkedIn, Twitter, YouTube, and Facebook for more information about the best practices in college recruiting.

Orvil Savery is a University of Missouri graduate and lover of all things involving talent management. He serves as a HR Generalist and Diversity Recruiter at Veterans United Home Loans. He is dedicated to nurturing, cultivating, and recruiting an inclusive and diverse workforce in which all employees can deliver results through their own unique skill sets, backgrounds, and perspectives to enhance the lives of our colleagues, clients, and community.

Posted February 18, 2016 by

Using LinkedIn to recruit college students

Recruiters should watch out for hiring trends in college recruiting in 2016. One trend is connecting with college students on LinkedIn. By engaging with potential candidates sooner rather than later, small companies will have a chance to compete with large companies for the best talent. Dennis Theodorou, Executive Search Expert and Vice President of Operations at JMJ Phillip Executive Search, discusses this trend as it relates to his company and others.

Linkedin website home page with images courtesy of Shutterstock.com

JuliusKielaitis/Shutterstock.com

“One major tip we are giving clients and something we have been actively doing in the last two years is connecting with candidates on LinkedIn prior to their graduation, as early as one to two years before graduation. At that point in their careers, our companies and other companies often setup pre-interviews or bring candidates onsite for mixers or for “learn what we do” type-of days, offering a unique, hands-on, real world experience.

A big issue small and medium-sized companies need to accommodate is all the large corporations are picking up a good portion of the graduating class before these smaller companies ever get a shot. As a smaller company, we have had to become more aggressive for our internal hiring and for our clients to gain an edge and earn the attention of top talent. If recruiters and hiring managers cannot get recent graduates or college upperclassmen interested in their companies way before graduation, it’s likely they will lose these candidates due to high profile startups and large Fortune 1000’s hitting campuses with presentation days – nearly automatically placing them lower on students’ interest and priority scale before even having a chance.

As employers, capture their minds early, and you will increase your odds greatly, but you have to be highly proactive.”

At College Recruiter, we believe every student and recent graduate deserves a great career, and we are committed to creating a quality candidate and recruiter experience. Our interactive media solutions connect students and graduates to great careers. Let College Recruiter assist you in the recruiting process. Be sure to follow us on LinkedIn, Twitter, YouTube, and Facebook for more information about the best practices in college recruiting.

Mr. Dennis Theodorou has more than 15 years of operational excellence and executive experience across multiple industries including: Executive Search, Supply Chain, Manufacturing, Retail and Hospitality. Mr. Theodorou graduated with a bachelor’s degree in Supply Chain Management from the leading supply chain management college in the world, Michigan State University. He has continued his education through graduate-level course work at Harvard University. As a development agent for Subway, he managed and led an entire region of store locations including the management of self-owned stores, franchise development, real estate, and area management. As a national expert in hiring, he has hired more than 700 employees over his entire career span and works hand-in-hand with companies to help on board top talent. Currently as Vice President of JMJ Phillip, he manages a portfolio of executive recruiting and employment service brands, spanning multiple locations and across nearly all verticals.