ARTICLES, BLOGS & VIDEOS

The latest news, trends and information to help you with your recruiting efforts.

Posted March 28, 2016 by

11 quick LinkedIn tips

Linkedin website on a computer screen courtesy of Shutterstock.com

Ingvar Bjork/Shutterstock.com

Did you know 87% of recruiters use LinkedIn to look for candidates? This means companies can find job seekers’ profiles and invite them for job interviews. For this to happen, though, job seekers need to make their profiles look appropriate. Adding their pictures and job titles is not enough anymore, as their LinkedIn profiles can be more important than their resumes. If job seekers want recruiters to visit their pages often and offer them great positions, here are some things they should consider.

1. Recommendations

Employers tend to pay a lot of attention not only to job seekers’ professional skills, but also to their corporate backgrounds. If applicants have proven to be excellent team workers at their previous jobs, they should seek recommendations from former bosses or colleagues. Ask some of them to write a couple of nice recommendations. Don’t exaggerate here, though. If applicants have had five jobs so far but have 15 recommendations, it might seem weird.

2. Write a longer headline

If you already have a job, but are open to new offerings, don’t just mention the company and your position there; it might be not enough to see what you do. Instead of writing, for example, “PR Manager at Example Company,” write “PR manager at Example Company: Helping big and small companies.”

3. Have enough connections

Having 50 connections on LinkedIn makes job seekers seem unfriendly, unprofessional, and unmotivated. Having 3000 contacts makes them look like they add everyone to their list of connections, and they don’t even care who’s there. Try to have a moderate number of connections, and you will be visible enough to make the network help your professional growth. Try to find all of your friends, former classmates, and colleagues if you’ve already worked somewhere.

4. Write only true information

We don’t want to lecture job seekers, but lying is unacceptable in the professional world. It concerns their LinkedIn profiles, too, particularly education and previous jobs. It is not only that recruiters can check everything, but it is also about ethics. Earning trust is an important step to professional success.

5. Be brief

No one likes to read lots of text, especially if it is not formatted correctly. Even if job seekers had tons of experience and they want to talk about it, they should organize it. Write a job title and describe your responsibilities point by point. Use headlines and short sentences; they are easier to comprehend.

6. Students can mention all the jobs they’ve had

Surely, when you are a big boss with 10 jobs behind, you can skip some of the gigs you’ve had such as pizza delivery or tutoring in college. However, college students or recent graduates might want to add at least some things to their work experience. Besides, most students do something during their college years. If they managed to study and freelance at the same time, they should mentions that. If students helped their professors grade papers, they can write about that too. Don’t leave a page blank; add at least something.

7. Choose the right picture for your profile

Don’t pick an Instagram-style photo or a cute picture with your pets; post casual photos on Facebook or elsewhere. Low-quality pictures are also not the best choice. Think of how you want potential employers to see you. The photo should be a recent, high-quality photograph where one can clearly see your face. You can also add a background picture; the best choice would be either a picture from some conference you participated in or some nature pic.

8. Write about your main skills, not all of them

We all know you are a talented person. However, if you are trying for an accountant job, recruiters probably don’t need to know you are a good cook. At the top of your LinkedIn page, your potential employer or recruiters need to see those skills suitable for them. Also, don’t mention the skills you don’t want to use in your next job. If you are tired of your current work where you need to design, for example, exclude this skill from your profile.

9. Add a decent email address

If your personal email address is dirtykitten@email.com or something like that, you probably want to get a new one. You must have had a laugh creating it, but now it is time to be more professional and to use your own name for your email address.

10. Don’t mention your age

Although all the companies say age discrimination doesn’t exist, that is not true. They always consider age when hiring. So, try not to mention it.

11. Make sure all is correct

Making mistakes in a LinkedIn profile is a no-no. Pay attention not only to grammar and spelling, but to style and formatting. Everything should be clear and understandable. Style should be formal and professional.

Try to look at your text as an objective reader, or better yet, show it to someone. Ask a friend, colleague, or professor to read it and correct the mistakes you might have missed.

A LinkedIn profile is much more important now than it was a couple of years ago. More and more professionals, companies, and headhunters create accounts and use them actively every day. Job seekers probably want to look equally experienced and professional on their pages, so spend enough time creating them and don’t be lazy.

Looking for more LinkedIn tips for your job search? Turn to our blog and follow us on Facebook, LinkedIn, YouTube, and Twitter.

Photo of William Sarto

William Sarto, guest writer

William Sarto is a marketer and content strategist working at the freelance writing board – gohunters.com. He shares his knowledge and experience in his articles based on current marketing trends and also provides actionable tips for students willing to build successful business careers. He is passionate about all new techniques and methods appearing in digital marketing. Working in one of the most fast changing industries requires many skills from young specialists, so if you have any questions feel free to contact Will @ twitter, Google+

Posted March 21, 2016 by

Social media showcases job seekers’ skills

Social media symbol courtesy of Shutterstock.com

Arcady/Shutterstock.com

While many college students embrace social media for personal use, it also serves a professional purpose. Using social media websites such as LinkedIn, Facebook, Twitter, and others help job seekers create a brand for themselves based on who they are and what they can offer employers. With recruiters and hiring managers using social media to find job candidates, showcasing relevant skills is important for all job seekers, including college students and recent graduates.

• Create a personal brand – Your personal brand represents who you are and what you have to offer. It is what separates you from everyone else. Recruiters need to know if potential candidates have a brand that fits their company culture.

Lean on LinkedIn – LinkedIn is a networking website for professionals. College students can highlight their skills and areas of expertise, as well as connect on LinkedIn groups based on their career fields. Through connections on the site, you can express their interests in career fields, and learn more about career fields and job opportunities. Another way to show passion for an industry is to write about it. Providing original and unique content demonstrates to recruiters and hiring managers how knowledgeable you are in specific areas.

Use Facebook and Twitter – For job seekers who like keeping up with the latest news in their industries, Facebook and Twitter might interest them. On Facebook, you can participate in groups relevant to your career field and learn more about potential employers who are searching for the best job candidates. On Twitter, while there aren’t groups, you can use hashtags with keywords industry insiders will notice, and stay up-to-date with companies. You can also participate in discussions hosted by companies on Twitter, retweet content posted by companies’ Twitter handles, and reply to Tweets by companies with thoughtful comments to gain positive attention by those employers.

Build an online portfolio – Social media profiles give job seekers an opportunity to build online portfolios. Similar to a resume, job seekers should highlight skills and accomplishments relevant their career fields. Consider including articles, photos, and videos for the portfolio.

More than anything else, hiring managers want to know candidates can do the job. Your school, major, GPA, and class projects help hiring managers determine that, so showcasing your accomplishments with related work experience will give you a big leg up on the competition. Use LinkedIn, Twitter, Instagram, and even Facebook to demonstrate qualifications, as many recruiters will Google candidates’ names if they’re interested in hiring you. Be sure that when recruiters search for you online, they find nothing but positive results.

Need more tips on social media related to your job search? Follow our blog and follow us on Facebook, LinkedIn, Twitter, and YouTube for career tips and motivation.

At College Recruiter, we believe every student and recent grad deserves a great career. We work to create a quality candidate and recruiter experience. Our interactive media solutions connect students and grads to great careers.

Posted February 29, 2016 by

10 reasons to reject job offers

Woman tears agreement documents before an agent who wants to get a signature courtesy of Shutterstock.com

Bacho/Shutterstock.com

Deciding whether or not to accept job offers could be challenging for college students and recent graduates. When considering a position, there are certain factors that might lead students and grads to turn it down. Here are 10 good reasons to reject job offers.

1. Job seekers should reject job offers if they don’t line-up with their competencies, interests, and values. College students and recent graduates should ask themselves whether they’re good at what they’ll be expected to do if hired, if the work will excite them, and if the work is consistent with their morals. If not, pass on the offer. A job needs to be more than a paycheck.

2. The job doesn’t offer career advancement. Can employees grow within the company? If job offers do not mention anything about advancement, workers will be stuck in a job without the chance for a potential career.

3. Opportunities are sacrificed. Depending on the job, college students and recent graduates may or may not meet a people who have the right contacts. Without networking opportunities, they might miss out on their dream jobs.

4. Reputation is damaged professionally. There is no shame in working somewhere to make ends meet, even if it’s not the job you want. However, a bad work experience can damage one’s reputation with recruiters and hiring managers. Students and grads should find jobs highlighting their skills en route to better career opportunities.

5. The job affects your spirit negatively. College students and graduates need to think about how they would feel in the job. If it does not satisfy them for whatever reason, they will be unhappy and won’t perform well. This creates a negative spirit in people and in the workplace.

Balancing work and life, and busy businessman in concept courtesy of Shutterstock.com

Crystal Eye Studio/Shutterstock.com

6. Hurts work/life balance. Work is important, but family is more important. If a new job will take too much time away from your loved ones, consider other options offering more flexibility for work/life balance.

7. Salary falls short. Students and grads should do their homework on how much money a job pays, and then compare the salary to the job offer. If the money isn’t what they’re quite hoping for and they believe they can get more, they shouldn’t accept the offer.

8. Money overtakes dreams. In contrast to the previous reason, the pay can be so good and becomes a bigger priority than pursuing your dreams. If students and graduates are tempted by money more than their dreams, they may regret accepting a new job later in life and wonder what could have been.

9. The hiring process isn’t structured. College students and recent grads should consider how they’re treated during the hiring process. Anything that seems questionable is a red flag and is not worth their time.

10. Bad timing. Even when great job offers come along, sometimes the timing isn’t right. While rejecting offers may seem crazy, don’t beat yourself up. A better offer could be waiting down the road.

Need more tips related to your job search? Follow our blog and follow us on Facebook, LinkedIn, Twitter, and YouTube for career tips and motivation.

At College Recruiter, we believe every student and recent grad deserves a great career. We work to create a quality candidate and recruiter experience. Our interactive media solutions connect students and grads to great careers.

Posted February 22, 2016 by

Recruiting and training HVACR technicians

An HVAC technician searching for a refrigerant leak on an evaporator coil courtesy of Shutterstock.com

David Spates/Shutterstock.com

Attracting HVACR (heating, ventilation, air conditioning, and refrigeration) technicians and instructors has been challenging for recruiters and hiring managers. There is an opportunity to get college students and recent graduates interested in HVACR jobs if their recruitment and training efforts are strong.

The next generation of Americans, Generation Z students, are about to enter the workforce, and many Gen Z students are unaware of the opportunities available in the HVACR career field.

The oldest of Gen Z students are to complete high school. Some will enter the military or the workforce, and most will attend a one, two, or four-year college or university. The oldest of Gen Z was about 10 years old at the height of the Great Recession and spent most of their formative years witnessing and, in many cases, suffering from the financial turmoil. As compared to their Gen X parents at the same age, Gen Z’ers are far more likely to favor career paths with low student loan debt, opportunities for advancement within their organizations, work/life balance, and a good, stable, living wage.

Trades such as HVACR provide all of those benefits, but few young adults are aware of that fact. More than anything else, the industry needs better marketing of its career opportunities. It should make a concerted effort to deliver presentations in the nation’s high schools, just as the military and some other professions do.

“One option for HVACR industry leaders is to live stream informational presentations on YouTube to build a massive and therefore search engine friendly repository of these presentations and have the presentations delivered by recent graduates of those schools. Graduates can share their stories including their challenges. Authenticity and peer-to-peer communication matters greatly to young adults. A message that everything is great or a great message delivered by a Baby Boomer will not resonate,” notes College Recruiter’s President and Founder, Steven Rothberg.

Another way to recruit HVACR technicians and instructors is to have the employers work with educators on developing strategies to qualified students. They can also collaborate on encouraging these students to enroll in training programs, which will create a workforce in waiting. In order to train more technicians and instructors, one option is establishing financial support through local and regional employers in the career field to create training programs.

College students and recent grads can be potential candidates for jobs as HVACR technicians and instructors. However, there must be a more proactive approach when it comes to recruiting and training.

At College Recruiter, we believe every student and recent graduate deserves a great career, and we are committed to creating a quality candidate and recruiter experience. Our interactive media solutions connect students and graduates to great careers. Let College Recruiter assist you in the recruiting process. Be sure to follow us on LinkedIn, Twitter, YouTube, and Facebook for more information about the best practices in college recruiting.

Posted February 15, 2016 by

3 tips for a focused job search

Man writing job search diagram on glass board

tommaso lizzul/Shutterstock.com

College students must stay focused when conducting a job search for entry-level jobs. This means eliminating distractions. Consider these three tips to help you conduct a more focused job search.

1. One creative and effective idea for a more focused job search is creating a weekly workflow plan every Friday afternoon for the following week. Which organizations will you reach out to for the first time, how, and when? Which organizations will you follow-up with for the second time, how, and when? Which organizations will you follow-up with for the third time, how, and when? Plan your job search schedule in the same way your college courses are planned out with syllabi.

2. Limiting the number of times you check email and text messages will help you stay focused on your job search. If you’re always glancing at your inbox, it will take away from time-consuming tasks such as writing resumes and cover letters. Unless messages are urgent, answer them later.

3. Setting timeframes and goals is another way to stay focused. Creating a plan provides college students with structure in finding jobs. By breaking down the time to search for jobs into individual parts, you won’t overwhelm yourself, and you will feel a sense of accomplishment by completing tasks.

A successful job search requires a commitment. By avoiding distractions, you won’t get sidetracked from that commitment. College students and recent grads who stay focused will ultimately land great entry-level jobs.

Need more tips related to staying focused and motivated during your job search? Follow our blog and follow us on Facebook, LinkedIn, Twitter, and YouTube for career tips and job search motivation.

At College Recruiter, we believe every student and recent grad deserves a great career. We work to create a quality candidate and recruiter experience. Our interactive media solutions connect students and grads to excellent entry-level jobs.

Posted February 08, 2016 by

Job candidates: How to find them

Choosing amongst job candidates courtesy of Shutterstock.com

aslysun/Shutterstock.com

Organizations often overlook having an open house or another face-to-face meeting as a relatively inexpensive way to hire multiple people for one or more roles. The best candidates do not apply for jobs simply because they’re open to taking new jobs, and they happen to be qualified for jobs recruiters want filled. College students and recent graduates are far more likely to be interested in applying, interviewing, accepting job offers, and staying with a company for years if they understand the organization, the work environment, and the team they’d be working with from the beginning of the process. (more…)

Posted February 01, 2016 by

In the job search, all experience matters

Babysitting experience with woman holding puppy and watching little girl

antoniodiaz/Shutterstock.com

When college students begin the job search process, they often feel defeated before they begin if they believe they have no real work experience, but that is never true. All have some knowledge and skills, and they are all transferable. For example, the only job a student may have had was babysitting, so a student may feel that won’t help them land an internship. It is true that others may have more experience, but there are transferable skills acquired from babysitting such as being organized and responsible. If the same family hired you over and over again, that demonstrates that you performed well.

Classroom-related experience is also of value to recruiters and hiring managers. While some candidates applying for the job may have done similar work before for pay, employers will also value the work you’ve completed for a grade so be sure to include academic projects on your resume related to the job opening. Remember to list what you’ve learned in the classroom under the “experience” heading on your resume. Even if you weren’t paid for the time, it doesn’t mean it wasn’t valuable and that you didn’t work just as hard as someone else who acquired similar skills.

 

Need more tips related to transferable skills, gaining work experience, and your job search? Follow our blog and follow us on Facebook, LinkedIn, Twitter, and YouTube for career tips and job search motivation.

At College Recruiter, we believe every student and recent grad deserves a great career. We work to create a quality candidate and recruiter experience. Our interactive media solutions connect students and grads to excellent entry-level jobs.