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The latest news, trends and information to help you with your recruiting efforts.

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Posted October 14, 2019 by

How mobile-friendly is your application process?

By Robin Porter

Tom, a 38-year-old long haul truck driver, spends most of his time on the road—often going weeks at a time without seeing his wife and two young children. He’s worked hard to earn his degree online, so he can find a job that lets him be at home with his family.

Now Tom’s in job-search mode. Given the nomadic nature of a trucking job, he has to submit applications when and where he can. That’s why he’s thankful for smartphones—even if it’s sometimes a pain to fill out applications on a small screen (so many questions, and why does he have to re-enter his job history when he’s already uploaded his resume?). However, with limited access to secure computers, it’s all he’s got.

A couple of job applications have been user-friendly. More often, though, the frustration of trying to get through the tedious and detailed online application process on a phone, combined with his tight schedule, forces Tom to abandon his applications to get back on the road. It’s not his choice, but he has schedules to meet. Sometimes, he wonders if he’ll ever be able to settle into a job that will allow him to watch his kids grow up…

Someone who’s as industrious and goal-oriented as Tom, our fictional truck driver, would be an asset to any company. If he applied to your company, would he be interviewing with you right now, or would he be lost in the system because he applied on a mobile device?

Before you wave away the idea that the devices applicants use make a difference in his or her employment prospects, consider that, according to the Pew Research Center, 81% of adults in the U.S. now own smartphones, with the breakdown in ownership by age as follows:

  • Age 18-29: 96%
  • Age 30-49: 92%
  • Age 50-64: 79%

And consider another recent study by Glassdoor, the employer and salary review site, which found that 58% of their users look for jobs on smartphones—and in fact prefer to apply that way.

That’s a lot of job seekers you could be missing out on, if your online application process isn’t mobile-friendly.

Who Applies via Mobile?

Most mobile applicants tend to be in the mid-phase of their careers, with 55% in the 35-44 age range. The largest group—52%—are women, and in general, mobile applicants tend come from industries and occupations where their work doesn’t keep them within range of a computer. Think restaurant, health care, retail, construction, manufacturing or transportation workers like our friend Tom.

Even if you don’t specifically hire in those industries, how many good candidates who have decided to transition to your industry might you be overlooking—without even realizing it?

The Effects of Mobile-Friendly Application

Glassdoor’s study found that mobile job seekers complete 53% fewer applications and take 80% longer to complete each application. The difficulty of completing applications—a CareerBuilder study found that 60% of jobseekers quit in the middle of an online application due to length, complexity or even formatting issues—is not only discouraging for the applicants, it could eventually become a negative for your company as jobseekers abandon your site for more user-friendly postings.

Now, if we’re being honest, in an employer’s market it might not be a significant issue. However, when the market favors job seekers and you have to compete for talent, your applicant pool could shrink considerably—especially as the capabilities of mobile devices continue to expand.

And if you think that a challenging online application process separates the serious applicant from the less-serious ones, think again. The top-notch candidates you’re searching for know what their time is worth, and their patience for an unnecessarily complicated process is as low as anyone else’s.

The Costs of Mobile-Unfriendly Application

Appcast, a developer of programmatic job advertising technology, did a benchmark study that examined the U.S. hiring market in 2018. Among their findings was a 24.5% increase in mobile device clicks from 2017 to 2018. Nearly half of all applies, 47.10%, came from a mobile device in 2018, up drastically from 30.05% in 2017—a 54.93% increase in mobile applications.

The Appcast study further found that recruiters who use more streamlined platforms that shorten the length of the application process cut their cost per applicant almost 250% by reducing the time to complete an application from 15 minutes to just five. Consider that in the cost-per-click pricing model, recruiters pay per click—whatever the candidate does beyond that initial click. When unwieldly application forms translate into abandoned applications, you’re still paying for those clicks even if they don’t result in a job candidate.

As Tom, our trucker friend, and other job seekers rely more and more on mobile devices to search and apply for jobs, it’s vital for employers to adapt their online application processes to reflect the latest technology and application practices. Glassdoor’s study showed that when a job was promoted as mobile-friendly, the number of job applicants increased as much as 11.6%. How many more promising applicants would you have to choose missing out on if you made your online application process mobile-friendly?

Today might be the best day to make that calculation. And the first day of a new era in your recruitment process.

Sources:

Being away from home for weeks on end can put truckers’ mental health at risk, and there’s no solution in sight,” by Rachel Premack, businessinsider.com, June 18, 2018.

Mobile Fact Sheet,” by Pew Research Center, pewinternet.org, June 12, 2019.

The Rise of Mobile Devices in Job Search: Challenges and Opportunities for Employers,” by Daniel Zhao, glassdoor.com, June 2, 2019.

Study: Most Job Seekers Abandon Online Job Applications,” by Dave Zielinski, shrm.org, March 8, 2016.

Is Poor UX Hurting Your Chances of Finding Good Employees?” by Samuel Harper, uxdesign.cc, July 14, 2019.

2019 Recruitment Media Benchmark Report,” by Appcast, info.appcase.io, 2019. (Note: link opens to a download form)

Posted July 25, 2016 by

10 digital skills to help you land an amazing job

Young photographer at the studio doing some retouching photo by StockUnlimited.com

Photo by StockUnlimited.com

The digital age arrives with many benefits. Our lives are faster, online, and the information is easily accessible at the click of a button. However, you cannot be left behind, and you need to keep up with technology because it might end up replacing you if you don’t. In fact, it’s already happening. Many jobs that have been a staple of society in the past 100 years are slowly being given to automatons.

Those are the jobs that require little social interaction and are based on pure demand or logical thinking. A human employee in simple services can be replaced by a few buttons. We’re moving forward, and many already believe that the younger generation needs to make sure their digital skills are sharp in order to fit into the future. How do you defeat this robotization of services and jobs? Learn to be the one who controls and creates them.

It does not mean you necessarily have to learn how to build robots, but it means that you need to understand what sort of skills and talents future employees expect from you. Digital skills are certainly among them because they will play a major role in shaping the future. Your concern should be to belong among those who participate, instead of those who just watch, and here’s what you should definitely know to land a great job.

1. SEO (Search Engine Optimization)

Even though SEO has been around for quite a while, it’s not known to many who have had no handle in creating or taking care of a website. However, keep in mind that skills using it are required by around 14% of companies in the digital industry, and that number is expected to grow. It’s an essential tool used to optimize a website in order for it to generate traffic and conversation. It’s an imperative skill for many jobs and one that will definitely impress employers in the industry.

2. Coding (HTML5 or JavaScript)

It may sound like a no-brainer, but coding is a major part of web browsing, especially in an age where websites are becoming more interactive. Numerous tech giants have switched to HTML5, dropping previous languages in order to create a better and seamless internet experience. The same applies to JavaScript, which works greatest with animation and making interaction an easy process. They’re tools that will be used in the future and some highly recommended for those interested in the field.

3. PPC (Pay-Per-Click)

In essence, it’s a very simple method that companies are looking for regarding marketing. It implies increasing a specific website’s traffic by buying ads on search engines that make potential customers click on it. However, you need to hone your skills in identifying promising keywords, creating a compelling ad, and measure the results. These will be excellent skills to have if you’re aiming to submit a winning job application at a tech titan in the industry.

4. Analytics

It’s not enough to implement digital strategies. Analytics are crucial and highly sought-after by employers because it means you are comfortable with analyzing and evaluating how those techniques are progressing. You need to be able to compare them constantly with others and provide excellent insight. It’s an incredible skill that will certainly land you a job. Everyone is looking to get better.

5. Android or iOS Development

Smartphones are taking over, and learning either one of these two platforms will look great on your resume. They have tremendous potential for the future because they are not going anywhere. You could find an amazing job if you master at least one of them.

6. PaaS (Platform as a Service)

Cloud software is everywhere, and many believe that they will ultimately become the quintessential platform for companies. PaaS is a tool that will help you develop these web applications that will no longer require customers to download sizeable programs on their hard drives. It’s a builder of accessibility.

7. Personal branding

Through the use of social media, you can create an excellent personal brand that will land you a fantastic job. You only need to learn how to do it. It implies understanding the use of all social media platforms, including Facebook, LinkedIn, websites, blogs, and everything else to create a beneficial image of yourself.

8. Writing online content

Everything is on the internet, and the ability to create quality content is highly sought-after. If you combine it with SEO and a few marketing skills, you could reach for a high-paying digital marketing job. It’s important to know how to flow between platforms, and manage your content for every situation.

9. Web design and creating websites

There are numerous tools out there to use, and mastering a majority of them will certainly make you desired on the job market. All you need is a bit of coding, tremendous amounts of creativity, and the patience to actually learn all the tools. Everyone and everything needs a website. Be the one who creates them, and you will be needed as well.

10. Image and video editing

Online digital media is in full force, so there will always be a need for someone who has extensive skills of image and video editing. Be it for advertising, marketing, or basically any industry, these are very valuable skills to learn. They look impressive on your resume, and every company needs someone with these abilities. If you truly want to impress them, grab the Adobe collection and master it.

We have moved fast into the future, and our steps need to be quick in order to keep up. Basic knowledge of Microsoft Office is now not something employers require, but something they expect. Focus on the most advanced tools that will set you apart from the crowd of millennials still stuck behind technology.

Want more information about how to integrate technology into your career? Visit our blog and follow us on LinkedIn, Facebook, Twitter, and YouTube.

Amanda Wilks, guest writer

Amanda Wilks, guest writer

Amanda Wilks is a digital marketing intern and a part-time writer, passionate about social media and personal branding. She loves helping individuals create unique online identities and achieve their much-desired professional acclaim.

Posted April 22, 2016 by

TATech 2016 Fall Conference & Expo: Doing better deals

The Association for Talent Acquisition Solutions (TATech) will host a fall conference in Las Vegas, Nevada, on September 19-21, 2016. Peter Weddle, CEO of TATech, is excited to announce the conference and share information about the conference’s scope, purpose, and agenda with viewers in this video hosted by Bethany Wallace, Content Manager of College Recruiter. Bethany interviews Peter and Steven Rothberg, President and Founder of College Recruiter, who will present a session for talent acquisition leaders at the TATech 2016 Fall Conference & Expo.


If the video is not playing or displaying properly click here.

Peter Weddle explains that TATech is the global trade association for the talent acquisition solutions industry. It represents the for-profit enterprises and not-for-profit organizations that provide technology-based products and services for talent acquisition professionals, from applicant tracking system companies, job boards, and social media sites to mobile apps, recruitment advertising agencies, and cloud-based recruitment marketing platforms. Collectively, its members power or operate over 60,000 sites worldwide and provide state-of-the-art solutions services for virtually every facet of talent acquisition.

The purpose of the TATech 2016 Fall Conference & Expo is to provide cross-talk and information sharing between recruiters/talent acquisition professionals and vendors who provide products and services for talent acquisition professionals. Peter Weddle believes there is a lack of communication and interaction between these two groups of professionals, and that enabling employers and recruiters to get the information they need from their vendors will help them improve their return on investment.

Steven Rothberg, President of College Recruiter, hopes to help talent acquisition leaders improve their return on investment when working with vendors, too, and that is the scope of his presentation entitled, “Doing better deals: How to be a smart consumer of talent acquisition solutions.” In the past, many employers simply posted jobs and assumed the risk; either the jobs would perform well or not. However, with the solutions available to employers now via technology, employers should do their homework and understand the estimated return on investment associated with various types of advertising (banner advertising, email campaigns, pay per click, etc.).

Steven will cover this information in his presentation and believes it will empower talent acquisition professionals to make informed decisions regarding their college recruiting budgets. It will also help employers to negotiate better deals and to make cost comparisons between proposals from different vendors. He emphasizes that employers should negotiate with vendors and provide justification using metrics and pricing information using this type of cost comparison information.

Peter Weddle emphasizes the value of attending a conference like the TATech 2016 Fall Conference & Expo; there isn’t always an opportunity to visit face-to-face with owners of organizations like College Recruiter. In addition, TATech is offering free hotel accommodations at The Palms to those who register for the conference by June 15, 2016. Lastly, Peter mentions that the conference is truly a fun experience, featuring the 2016 Recruiting Service Innovation Awards (the ReSIs). Modeled after the Oscars, the awards are a red carpet, black tie optional celebration.

Be sure to follow our blog for more information about upcoming conferences and events for recruiters and talent acquisition professionals. Subscribe to our YouTube channel, and follow us on LinkedIn, Twitter, and Facebook.

 

 

 

Posted April 15, 2016 by

Using digital media in college recruiting

Digital media internet global communication concept courtesy of Shutterstock.com

Rawpixel.com/Shutterstock.com

As recruiters search for the best candidates to fill entry-level jobs, they should consider using digital media available to them. Digital media can help recruiters learn more about candidates and communicate with them in ways they are already comfortable with. Recruiters can use online job boards like College Recruiter, social media, and website integration as some tools to search for candidates. Amy K. Sheehan, Recruiting Manager at Hormel Foods, shares how her company uses digital media to improve recruiting.

“Our company is focusing on leveraging digital applications to enhance our recruiting efforts. We are using the digital media available to find candidates and review their skills, and conducting interviews through video and other messaging avenues to reach candidates. Additionally, we are taking mobile access into account to connect with candidates.”

At College Recruiter, we believe every student and recent graduate deserves a great career and are committed to creating a quality candidate and recruiter experience. Our interactive media solutions connect students and graduates to great careers. Let College Recruiter assist you in using digital media in the recruiting process.

For more information on college recruiting, visit our blog and follow us on LinkedIn, YouTube, Twitter, and Facebook.

 

Amy K. Sheehan, Recruiting Manager at Hormel Foods

Amy K. Sheehan, Recruiting Manager at Hormel Foods

Amy K. Sheehan is a Recruiting Manager at Hormel Foods.

Posted April 07, 2016 by

College Recruiter Named #1 Site for Recruiters to Post Entry-Level Jobs by Business.com

Business.com logoMinneapolis, MN (April 7, 2015) — Interactive recruitment media company College Recruiter announced today that it was just named by Business.com as the best site for recruiters to advertise their entry-level job openings. In an article written by Sarah Landrum, Business.com wrote that the five best sites for recruiters to post their open positions and reach the talent they’re looking for are:

 

  • College Recruiter – best job board for entry-level hires
  • Craigslist — best job board for non-traditional positions
  • Indeed — best all around job board
  • The Ladders — best job board for executives
  • VetJobs — best job board you didn’t know you needed

“We were honored to learn of the recognition,” said Faith Rothberg, chief executive officer of College Recruiter. “Business.com has been a well known and trusted brand for small- and medium-sized businesses to stay up-to-date on business industry news and trends and we’ve relied upon it many times when we’re researching companies we’re considering doing business with.”

According to the article, “[t]he way to recruit young talent is to go to where they are most often, and that’s online through numerous channels.” The problem that most employers face isn’t generating enough applications, but applications from the right candidates. In other words, quality is increasingly becoming more of an important factor to employers than quantity. “To solve the conundrum, try posting your open position on CollegeRecruiter.com. In addition to the standard job posting capabilities, College Recruiter offers packages for recruiters and businesses that include mobile and display advertising, targeted email campaigns and virtual career events, to name just a few.”

About College Recruiter

College Recruiter believes that every student and recent grad deserves a great career. We believe in creating a great candidate and recruiter experience. Our interactive media solutions connect students and grads to great careers. College Recruiter is the leading, interactive, recruitment media company used by college students and recent graduates to find great careers. Our clients are primarily colleges, universities, and employers who want to recruit dozens, hundreds, or thousands of students and recent graduates per year.

About Business.com

Business.com is redefining the marketplace for business purchases by making it dramatically easier for buyers to discover, learn about, compare and buy the products and services they need to run and grow their businesses. Business.com has assembled a world-class team of developers, designers, digital media experts, and even a Ph.D. in Human Computer Interaction to identify the specific needs of active business buyers and improve how they use the Internet to make purchasing decisions.

Posted March 23, 2016 by

Fraudulent job postings: TATech Industry Congress

In today’s job board industry, fraudulent job postings are a real threat to both job seekers and talent acquisition professionals. TATech, the Association for Talent Acquisition Solutions, is confronting that threat head-on in various ways.

One of the ways TATech is rising to the challenges posed by fraudulent job postings is by offering solutions to members of the job board industry. At the upcoming TATech Industry Congress event in Orlando, Florida (April 16-17, 2016), College Recruiter’s CEO Faith Rothberg will moderate a panel discussion on this very topic. This article and embedded video, hosted by College Recruiter’s Content Manager, Bethany Wallace, with guests Faith Rothberg and TATech Vice President Pete Weddle, discusses the importance and relevance of Faith’s panel discussion topic, “Fraudulent postings: Why protecting users protects your business.”


If the video is not playing or displaying properly click here.

First, Pete Weddle provides viewers who may be unfamiliar with TATech a little background on the organization. TATech, formerly the IAEWS (International Assocation of Employment Websites), has its roots in job boards. It has evolved as the industry has evolved. The association includes almost any organization providing technology and services that help facilitate the talent acquisition process. Collectively, the TATech membership powers over 60,000 sites or applications.

The TATech Industry Congress is the only industry-focused event in 2016. At this event, Faith Rothberg, CEO of College Recruiter, will moderate a panel discussion on a hot topic in the job board industry. The title of Faith Rothberg’s panel discussion is “Fraudulent postings: Why protecting users protects your business.” Faith explains that the panel discussion will cover everything from how fraudulent postings can occur, how businesses can prevent them from occurring, and how business owners/recruiters can keep them to a minimum. The panel will cover criminal intent, technological solutions, and enhancing the candidate experience.

Fraudulent job postings have become more of a problem lately because scammers have figured out ways to automate attacks on job posting sites to steal personal information. This can lead to problems for candidates when searching for jobs online. This can lead to more severe impacts on candidates, including identity theft. Scammers have become highly educated in this process.

Pete Weddle adds that he regularly hears from talent acquisition professionals who are concerned about this problem; he is very excited about hosting this panel discussion at the TATech Industry Congress.

Faith believes that TATech is truly helping the job board industry to better equip themselves to handle this problem through the TRUEad program. TATech created the TRUEad program in response to this issue. It is a centralized place to report fraudulent job postings and to gain awareness about fraudulent job postings.

For more information about the TATech Industry Congress or the TRUEad program, visit the TATech website.

Have you followed College Recruiter’s blog? Follow us today to receive links to articles like this. Subscribe to our YouTube channel, and follow us on LinkedIn, Twitter, and Facebook.

Posted February 08, 2016 by

Job candidates: How to find them

Choosing amongst job candidates courtesy of Shutterstock.com

aslysun/Shutterstock.com

Organizations often overlook having an open house or another face-to-face meeting as a relatively inexpensive way to hire multiple people for one or more roles. The best candidates do not apply for jobs simply because they’re open to taking new jobs, and they happen to be qualified for jobs recruiters want filled. College students and recent graduates are far more likely to be interested in applying, interviewing, accepting job offers, and staying with a company for years if they understand the organization, the work environment, and the team they’d be working with from the beginning of the process. (more…)

Posted February 05, 2016 by

Why employers should use targeted advertising to reach college and university students and recent graduates

Small Interview Room

Stokkete/Shutterstock

Since the 1950’s, employers who wanted to hire the best and brightest college and university students and recent graduates sent their hiring managers and recruiters to interview on-campus. Organizations wanting to hire dozens, hundreds, or even thousands would have teams of employees on the road for weeks and even months conducting interviews in rooms which can best be described as glorified broom closets. The National Association of Colleges and Employers (NACE) recently reported that the average cost of hiring a student through on-campus recruiting is now more than $3,600. More and more employers are realizing that there must be a more efficient, effective way to hire their next generation of leaders.

At College Recruiter, we believe that every student and recent graduate deserves a great career. I founded the organization 25 years ago and we’ve evolved significantly over the years. One of the interactive, recruitment media solutions that we introduced a couple of years ago has seen tremendous success as it is designed to get the right opportunity in front of the right candidate at the right time. (more…)

Posted January 25, 2016 by

How recruiters should communicate with today’s college students

Today’s college students and recent graduates, members of Generation Y (Millennials) and Generation Z, prefer that recruiters communicate with them on their terms. But what are those terms? How can recruiters and talent acquisition professionals best meet today’s college students where they are?

In this 9-minute video, Steven Rothberg, President and Founder of College Recruiter, offers expert advice and insight into today’s college students’ communication preferences and how employers might best communicate with these candidates on their terms for best results in recruitment efforts.

 


If the video is not playing or displaying properly click here.

 

Since approximately 1/3 of today’s workforce is comprised of Gen Y members, it’s important for recruiters and talent acquisition leaders to understand and adapt to this generation’s learning styles and communication preferences.

It is no longer sufficient for employers to engage with college students and graduates through print media or even websites. Today’s college students and recent grads expect employers to utilize blogs, video, and social media in college recruiting efforts. Rothberg states that, “If a picture is worth a thousand words, a video is worth a thousand pictures.”

In addition to offering practical suggestions for incorporating video into college recruitment efforts, Rothberg also suggests that recruiters consider host virtual career events to conserve time and cost, particularly when recruiting on smaller campuses or in remote locations.

Rothberg places particular emphasis on recruiters’ need to connect with Gen Y candidates by ensuring that their websites and online job applications are compatible with mobile devices. With over 90% of college students using smartphones, it’s imperative that employers maintain mobile compatibility. Technology like responsive design enables companies’ websites to adapt to mobile devices’ screen sizes. This is imperative since mobile devices are linked to about 60% of internet traffic.

Steven Coburn/Shutterstock.com

Steven Coburn/Shutterstock.com

Since many of today’s college students and recent graduates prefer accessing employers’ websites via mobile devices, recruiters must attempt to create mobile-friendly job applications. Rothberg suggests allowing candidates to apply for positions without uploading resumes and asking for resumes later since most of today’s college students and recent graduates apply from mobile devices and don’t keep copies of their resumes on their smartphones. Rothberg also discusses specific ways College Recruiter tailors banner ad campaigns to today’s college students and recent graduates’ communication preferences.

In 10 years, today’s college students and recent graduates will make up 75% of the workforce. For this reason, it’s crucial for recruiters to adapt to today’s technology rather than expecting students and grads to adapt to old-fashioned modes of operation.

At College Recruiter, we believe every student and recent graduate deserves a great career and are committed to creating a quality candidate and recruiter experience. Our interactive media solutions connect students and graduates to great careers. Let College Recruiter assist you in the recruiting process.  

 

 

 

 

Posted November 16, 2015 by

The College Recruiter Difference

The College Recruiter DifferenceIt is far too easy for any organization to overlook the need to be more thoughtful and have better short- and long-term plans when you’re so focused on serving your customers. We’ve been no different but, thankfully, our leadership was able to find a substantial amount of time over the summer and early fall to look at what we were doing, what was working, what wasn’t working, what should remain unchanged, and what needed to be changed. In short, we’ve been doing a lot of strategic planning here at College Recruiter.

One of our conclusions was that we saw far better outcomes of our interactive, recruitment media campaigns when we forced ourselves (and sometimes our clients) to follow the process that we’ve developed over the 24 years we’ve been in business. This summer, as part of our strategic planning, we documented that process, gave it a name, and created a graphic to help our team and those with whom we interact an easy-to-follow checklist. We called the process, The College Recruiter Difference.

Note that there are five major steps: (more…)