ARTICLES, BLOGS & VIDEOS

The latest news, trends and information to help you with your recruiting efforts.

Posted November 26, 2019 by

What’s the best career advice College Recruiter’s founder wishes he had received early in his career?

Probably the best career advice that I ever received came from Marvin Granath, senior vice president for the Human Resources – Legal office of Honeywell Inc.

Marv was my boss for the last year that I was at Honeywell and he reported to the CEO. What Marv taught me — both verbally and by allowing me to watch him in action — was the importance of building a strong network and using corporate politics not just for his benefit but the company’s. 

Marv planted seeds every hour of every day. He continually looked for ways of creating win-win situations by helping others accomplish their personal and corporate goals. He did so not on a quid pro quo basis but instead knowing that some of his assistance would go unrewarded but some would greatly help him reach his personal and corporate goals. When he needed help, people throughout the company would be eager to do whatever they could, not just because it was their job but because they truly wanted to help him as a tangible way of showing him their appreciation for the help he had provided to them days, weeks, months, or even years earlier and without precondition. 

Marv passed away a decade ago, but he continues to inspire me.

Posted October 24, 2019 by

Chipotle now covering 100% of tuition costs, even for part-time employees

It isn’t hard to admit: I’ve been a fan of Chipotle’s food since it opened a restaurant near my home about a decade ago.

If you’ve never been, think Subway but for burritos, tacos, and tortilla-less meals served in a bowl. Think concrete floors and lots of stainless steel. Think freshly cooked, savory meats. Think fresh, yummy guacamole. But I digress into a hunger causing diatribe.

Working in a restaurant — any restaurant — is not for the faint of heart. The work is usually fast-paced, customers can be jerks, and the hours often very early or very late. But it is good, honest, hard work. Every minute of every day your work is appreciated by customers who want a little treat, either in the sense of rewarding themselves or rewarding their taste buds. Or both.

Keeping workers happy and retaining them is an incredible challenge for almost all restaurants, especially those whose pay is at the lower end of the scale, which includes almost all fast-food restaurants. Let’s face it, you’re not going to get rich working in a fast-food restaurant, but you’ll earn your pay, you won’t get bored, and you’ll almost certainly make some great friends amongst your co-workers.

But now there’s another benefit to working at a fast-food restaurant. To be clear, not just any fast-food restaurant. Just Chipotle. At least for now. Chipotle, consistent with its mission to Cultivate a Better World, just announced an incredible tuition reimbursement program. Together with Guild Education, Chipotle will cover 100 percent of college tuition costs for all eligible employees, including hourly (crew) members. When I read that, I skeptically thought, “Yeah, but who will be eligible?” I’m often wrong, and this was one of the many times when I was very happy to be wrong.

The news here isn’t that Chipotle has a tuition reimbursement program. Yawn. Lots of employers, including College Recruiter, do. And the news isn’t even that the program covers 100 percent of the tuition costs. That’s a higher bar than most but, at best, evolutionary and not revolutionary. The news here is that to be eligible you need only have worked at Chipotle for four months (120-days, to be exact) AND work at least 15 hours a week. That’s right. Those working only 15-hours a week will get 100 percent of their college education paid for by Chipotle. That’s revolutionary. Kind of like their one-pound, barbacoa, burritos. But I digress again.

There are some limitations, but they’re VERY reasonable. Only certain degrees qualify, but there are 75 of them and range from high school diplomas to bachelor’s degrees in business or technology. The courses are online, but include VERY well respected schools like Denver University. Not satisfied with their schools? No problem. Chipotle will continue to offer its tuition reimbursement program, which allows eligible employees to be reimbursed for tuition up to $5,250 a year at the school of their choice. That’s not going to come close to covering the full cost of a typical, elite, four-year university, but it could easily cover a third or even a half at many state colleges and perhaps all of the costs of a community college. Or, slap that baby together with a nice scholarship or two and now you’re back into the free zone. Where you can enjoy a pork carnitas taco. With green chili. Mmmm.

College Recruiter, we believe that every student and recent graduate deserves a great career. That guiding principle leads us to push some employers to treat their employees better, sometimes by paying them better, sometimes by creating better working conditions, and sometimes by helping those employees achieve their life goals. With this new program, Chipotle is setting a new bar for other employers and, I hope, many others will follow their lead. Kudos, Chipotle.

Photo courtesy of Shutterstock.

Posted October 04, 2019 by

What’s changing in talent acquisition?

We launched our job board, CollegeRecruiter.com, 23 years ago in 1996 but have seen more embracement of technology and data to drive decisions by employers in the past two years than we did in the previous 21 years combined.

Our employer customers used to talk about how they were using data to make decisions, but what many (not all) were actually doing was using data to justify decisions. Now, many and perhaps most are actually using data to make their decisions. Two, tangible results of that:

  1. Very few data-driven employers prefer to buy job postings on a traditional, duration-basis because they can see that performance-based postings are more effective, efficient, or both. By effective, I mean that they generate enough, quality candidates to allow the employer to meet its hiring objectives, whether they’re trying to hire one, 10, or 100 people through the posting.
  2. Most data-driven employers are either using programmatic technology to distribute their jobs or their vendors are. Programmatic job ad distribution is largely killing the ability of media to sell postings based upon proxies like how many registered users they have, site traffic, and whether they purchased a Super Bowl ad. But it is also leading to problems with diversity and inclusion, as too many employers and vendors are looking at only the effective cost per application (eCPA) to determine where to run ads and not considering that certain audiences are just going to be more expensive to reach and that it is worthwhile spending that extra money in some but not all cases.
Posted December 13, 2018 by

Video, slides, and recap of College Recruiting Bootcamp on AI at Google

 

Wow, did we ever receive great feedback from Monday’s College Recruiting Bootcamp on AI at Google. I thought I should share some highlights:

  • All 200 available tickets sold-out almost a week ahead of the event thanks, in part, to promotional efforts by the Association of Talent Acquisition Professionals, CareerXroads, Recruiting Brainfood, and Jibe.
  • A handful let us know that they couldn’t attend. We gave their tickets to people on the waitlist.
  • Attendees at the Sunday evening reception, sponsored by TalentNet Inc., enjoyed crab, steak, grilled vegetables, adult beverages, and more than a few laughs.
  • Whitney Selfridge, Google’s Product Marketing Manager, and Faith Rothberg, College Recruiter’s Chief Executive Officer, warmly welcomed the hundreds who attended in-person and via the live stream, which was sponsored by AllyO.
  • I delivered an overview of how AI is already being used in the recruitment industry.
  • Tarquin Clark, Director of Partnerships and Go To Market for Google’s Cloud Talent Solutions, delivered the opening keynote on how AI can better our education, businesses, and careers. He then moderated a panel discussion featuring Roopesh Nair, President and Chief Executive Officer of Symphony Talent; Jayne Kettles, Co-Founder and Chief Product Officer for gr8 People; Joe Essenfeld, Chief Executive Officer and Founder of Jibe; and Justin Lumby, Vice President of Technology Strategy for TalentNet Inc.
  • Alexandra Levit of PeopleResults and author of Humanity Works delivered the featured presentation on how technology and people will merge in future workforces. She then moderated a panel discussion featuring Jennifer Sethre, CEO and Founder of Intry; Wahab Owolabi, Recruiting Manager for Rubrik; Jared Bazzell, Talent Acquisition Manager – Campus for CDW; and Doug Berg, Founder of ZAPinfo. Thanks to ZAPinfo, 100 attendees received a copy of Alexandra’s excellent, new book.
  • After a delicious lunch sponsored by our partner, Google, we were treated to the closing keynote by John Sumser of HR Examiner on AI, the algorithms, and who owns the outcomes. He then moderated a spirited discussion with panelists Jeff Dunn, Campus Relations Manager for Intel; Derek Zeller, Director of Recruiting Solutions and Channels for ENGAGE Talent; Richard Rosenow, Workforce Planning Analyst for Facebook; and Heather Bussing of the Law Offices of Heather Bussing.

(more…)

Posted December 03, 2018 by

Interview by Peter Clayton of Total Picture about the College Recruiting Bootcamp on AI at Google on Mon 12/10/2018

 

One of my favorite people in the recruitment industry is Peter Clayton of TotalPicture Media. Without a doubt, he is the most knowledge and capable videographer in the industry. When I hear that he’s involved in a project, I know that the project will go well.

Peter and I recently sat down…about 1,266 miles apart, to discuss next Monday’s College Recruiting Bootcamp on AI at Google. Over the past decade, College Recruiter has organized 16 of these one-day conferences for talent acquisition and human resource leaders. All have essentially broken even, none have lost much money, and none have made much money. And that’s the way we planned them. We wanted to do something that would enable us to give back to the recruiting industry and a no-pitch, educational conference that moves around the country seemed like a great idea as there is a tremendous amount of turnover in talent acquisition and human resources, especially amongst those whose primary focus is the recruitment of people early in their careers, including college and university relations recruitment leaders. (more…)

Posted November 16, 2015 by

The College Recruiter Difference

The College Recruiter DifferenceIt is far too easy for any organization to overlook the need to be more thoughtful and have better short- and long-term plans when you’re so focused on serving your customers. We’ve been no different but, thankfully, our leadership was able to find a substantial amount of time over the summer and early fall to look at what we were doing, what was working, what wasn’t working, what should remain unchanged, and what needed to be changed. In short, we’ve been doing a lot of strategic planning here at College Recruiter.

One of our conclusions was that we saw far better outcomes of our interactive, recruitment media campaigns when we forced ourselves (and sometimes our clients) to follow the process that we’ve developed over the 24 years we’ve been in business. This summer, as part of our strategic planning, we documented that process, gave it a name, and created a graphic to help our team and those with whom we interact an easy-to-follow checklist. We called the process, The College Recruiter Difference.

Note that there are five major steps: (more…)

Posted October 26, 2015 by

Women in Technology: An Interview of College Recruiter CEO Faith Rothberg by Ruoting Jia

Faith Rothberg, CEO of College Recruiter

Faith Rothberg, CEO of College Recruiter

Diversity means different things to different people. Most believe that adding diversity to an organization’s workforce is a positive goal while others continue to believe that diversity isn’t relevant to job performance or even detrimental. There are now many studies which show that the more diverse an organization, the more productive is its workforce.

Regardless of your beliefs, almost all would agree that diversity is typically centered around race. But one area of diversity which is gaining increasing attention is gender. The media has recently begun covering the problems that San Francisco Bay area technology companies are having both recruiting and retaining women and not just in their science, technology, engineering, and math (STEM) roles but also in sales, marketing, customer service, and other non-STEM roles. (more…)

Posted April 22, 2015 by

Best Schools For Employers Who Want to Hire Top Students Now

Minneapolis, MN, April 22, 2015 — College Recruiter, the leading niche job board used by recent college graduates to find entry-level jobs and students to find internships, announced winners of its 2015 Hidden Gem Index for the best colleges and universities for employers who want to hire high quality graduates now.

“There are a lot of awards out there for best colleges,” said Steven Rothberg, president and founder of College Recruiter, “but they almost all focus on starting salary, percentage of graduates employed upon graduation, or percentage of graduates employed within their chosen career path upon graduation. There’s nothing wrong with those rankings but they fail to tell the entire picture. They miss schools which are hidden gems because they do an incredibly great job of taking students who may not have been able to get into the most expensive or most prestigious schools but who are hired into the same types of jobs with the same types of companies paying the same types of starting salaries.”

College Recruiter used its custom research product to generate this ranking. Our database includes 185 majors at virtually every one of the 4,000 one- and two-year colleges and 3,000 four-year colleges and universities in the United States. A custom labor market or salary research report can tell an employer, for example, what the going rate is for a recent graduate with a certain major at a specific school. Other common queries include data related to SAT scores, gender, ethnicity, as well as tenure and turnover of employees.

The modeling for this hidden gem school project was to identify the schools which featured high SAT/ACT scores for entering students, high average starting salaries for the regions in which the schools were located, a high percentage of graduates working in their chosen field of study, and a majority of the graduating class available for recruitment by employers. The availability factor distinguishes many of the excellent from the hidden gem schools. An excellent school may have a high percentage of its graduating class already committed to work for other employers or going to graduate school but that is not a school at which most employers will find success in their effort to hire graduates. A hidden gem school, on the other hand, is one at which employers are likely to find high quality candidates who are ready, willing, and able to say yes to an offer of employment.

The winners of the 2015 Hidden Gem Index listed by major are:

About College Recruiter

College Recruiter (https://www.collegerecruiter.com) helps recent grads and students find great careers. College Recruiter is the leading niche job board for college and university grads searching for entry-level jobs and students searching for internships. Our site features hundreds of thousands of entry-level and internship job posting ads as well as tens of thousands of pages of employment-related articles, Ask the Experts questions and answers, blogs, videos, and more. Our clients are mostly federal government and Fortune 1,000 corporations who advertise their job openings using our job postings, targeted email campaigns, targeted mobile banner ads, targeted display ads, and virtual career fairs.

Posted April 21, 2015 by

College Recruiter supports girls in STEM

The National Center for Women and Information Technology (NCWIT) Award for Aspirations in Computing honors young women at the high-school level for their computing-related achievements and interests.

Award recipients were selected for their computing and IT aptitude, leadership ability, academic history, and plans for post-secondary education. (more…)

Posted April 21, 2015 by

College Recruiting: Is There a Tipping Point Coming?

The world of college recruiting is rapidly evolving as more and more employers spend more and more resources attempting to hire the best recent graduates and students yet more of those are doing so in new and innovative ways.

In this webinar, ERE Media editor-in-chief Todd Raphael discusses with College Recruiter president Steven Rothberg the changes which are quietly occurring in this recruiting niche. (more…)