ARTICLES, BLOGS & VIDEOS

The latest news, trends and information to help you with your recruiting efforts.

Posted October 11, 2018 by

College Recruiter providing high CPC, original backfill to publishers who primarily target students, recent grads

Almost since job boards existed, they’ve partnered together to share job content. One job board may have an excess number of candidate traffic in one area while a second may have an excess number of job posting ads in the same area. A real win-win can be created if the first sends its candidates to the second in return for a share of the revenue the second receives from its employer customer.

Unfortunately for the publisher — the site with excess candidate traffic — these backfill deals often took on the form of API calls, meaning that all of the jobs from the advertiser — the site with excess demand from employers — appeared at the bottom of the publisher’s search results. The publisher may have five jobs that match the interests of the candidate but their search results page would end up showing those five jobs plus hundreds of others from the advertiser.

Even worse was that the advertiser’s brand was typically adjacent to the jobs and the candidate would be sent to the advertiser’s site to register and, perhaps, apply to the job. To the candidate, the experience was searching for a job on the first job board, finding a potential match on the search results page, clicking, and going to a second job board. That created, at best, confusion for many job seekers. Were they at the employer’s site? Why were they being asked to register again? Was registering the same as applying? (more…)

Posted June 21, 2018 by

How to train your existing employees in applied technology skills

Any employer recruiting for tech talent will likely have their own take on what the tech skills gap looks like at their organization, but closing the gap is essential. Alexandra Levit, Chairwoman of Career Advisory Board, workforce consultant and author of several career-related books, says it’s important not just to identify tech skills, but to also take very concrete steps to train your existing employees in applied technology skills. That might be through internal coursework, bringing in a consultant or having employees do self-study. Alexander spoke at SHRM 2018, presenting “The tech skills gap is more complicated than you thought, but closing it is within your reach.” We interviewed her to dive deeper into what employers need to understand about the complexities of the tech skills gap and how they can close it at their own organizations. (more…)

Posted June 12, 2018 by

When and how HR tech can engage gig workers in your organization’s culture

If there is one person who knows about how HR leaders can and should choose the right technology tools, it is Sarah Brennan. Brennan is Founder and Chief Advisor at Accelir, where she dedicates herself to improving the impact of technology on people, business and the future of work. She partners with the companies that build the technology and she educates the companies that use that technology. Brennan was also selected to be an official SHRM 2018 blogger. I interviewed Brennan about how she is seeing the impact of the growing gig economy, and how HR leaders should be using (and not using) technology to engage their contracted and gig workers.  (more…)