ARTICLES, BLOGS & VIDEOS

The latest news, trends and information to help you with your recruiting efforts.

Posted March 18, 2019 by

How does the rapid adoption of AI by recruitment technology providers impact the advice college career service offices provide to students?

Last week, I had the good fortune to be a panelist for an event hosted by Elmhurst College in Elmhurst, Illinois. The roughly two dozen attendees were mostly college career service office professionals who were members of the Chicago Career Professionals Network (CCPN).

The topic of conversation for this meeting was artificial intelligence and the impact it is having and will have on how students and recent graduates find employment. The career service office leaders wanted to know whether the advice they’ve been giving to students for years and sometimes even decades needed to be updated.

John Sumser of HR Examiner delivered the opening presentation after which attendees asked questions of the panelists: Elena Sigacheva, product manager for Entelo; Jason Trotter, human resources business partner for Allstate; and me. Watch the video below to learn:

  • What is artificial intelligence and machine-learning and its relationship to recruiting?
  • How are employers / recruiters currently using AI and how they may use the technology in the future?
  • How should college career service office and career coaches advise students to effectively navigate the new recruiting landscape?

Posted March 18, 2019 by

College Recruiter selected as one of 12 HR tech companies to present at Talent Tech Labs NEXT conference

Minneapolis, MN (March 18, 2019) — Job search site, College Recruiter, announced today that it was selected as one of only a dozen, human resource technology companies to demo its products to an executive network of passionate talent acquisition leaders from global enterprises.

Talent Tech NEXT, which is the second of three days of the ASU+GSV Summit, delivers insightful market intelligence and carefully curated company demos to 4,000 talent acquisition leaders from the world’s leading companies. Never a sales pitch. Attendees discover — and interact directly with — cutting-edge, fully-vetted technologies that are ready to implement directly into their recruiting stacks. Additionally, attendees learn about top trends and real use-case implementation strategies directly from industry practitioners who are actual agents of change and experts within the Talent Acquisition Technology Ecosystem.

At Talent Text NEXT, College Recruiter will demo its newest product, JobsThatScale job postings, which has already been adopted by hundreds of Fortune 1,000 companies and other organizations who want to hire dozens or even hundreds of people for the same role in different locations, different roles in the same location, or different roles in different locations.

Talent Text NEXT will take place within the ASU – GSV Summit on Tuesday, April 9, 2019 at the Manchester Grand Hyatt in San Diego, California. To save 50 percent off of an attendee ticket, go to  https://www.eventbrite.com/e/talent-tech-next-inside-asu-gsv-summit-tickets-55089769985?discount=TTLNextCollegeRecruiter or enter promo code TTLNextCollegeRecruiter at checkout.

About College Recruiter

College Recruiter believes that every student and recent graduate deserves a great career. Our customers are primarily Fortune 1,000 companies, federal government agencies, and other organizations who want to hire dozens or even hundreds of students and recent graduates of all one-, two-, and four-year colleges and universities for part-time, seasonal, internship, and entry-level jobs. For more information, call 952.884.2211 or email Sales@CollegeRecruiter.com, or visit us at CollegeRecruiter.com.

Photo courtesy of Shutterstock.

Posted March 15, 2019 by

Are diversity and inclusion hiring efforts undermined by the shift to programmatic, CPC job advertising?

Over the past couple of years, College Recruiter has undergone a remarkable transformation. As was the case since the dawn of recruitment advertising a few hundred years ago, all of our employer customers were advertising their part-time, seasonal, internship, and entry-level job opportunities with us on a traditional, duration-basis such as $X for 30-days.

Today, virtually all of the postings on our site are pay-for-performance such as cost-per-click and most of those are programmatic, meaning that the jobs we receive and the CPC we receive are based upon pre-set rules created by the employer customers, their advertising agencies, or their job distributors. Hopefully, that quick overview helps to illustrate why I wrote above that our people, process, product, and price have undergone a remarkable transformation.

I thought that readers of this blog would appreciate a little information about what we’re seeing happening in the marketplace right now. Some of the traditional, ad agencies are doing a good job in terms of advising their customers as to what CPC’s to pay, what jobs to distribute, expectations, etc. Some aren’t.

A common theme across almost all ad agencies — but not all — is that the overriding metric of success is minimizing the CPC and/or eCPA. I understand the desire to use objective metrics like that, but I’m also hearing frustration from some on the employer side who are appreciating their reduced costs per and time to hire but concerned about the negative impact these programs are having on their diversity and inclusion hiring efforts and, therefore, the long-term productivity of their workforce. 

What a small number of employers and advertising agencies are starting to appreciate is that the lowest CPC and lowest eCPA typically translates into a higher percentage of candidates coming from a smaller percentage of sources, which reduces the diversity of the applicant pool. Note that when I talk about diversity, I’m not just talking about race or gender. I’m also talking about socioeconomic and other such backgrounds. If a disproportionately large number of applicants come from low cost, general aggregators, then the candidate pool will also be general and therefore anything but diverse.

A couple of the ad agencies we work with are segmenting their budgets so they allocate $A to general aggregators; $B to industry-specific, niche sites; $C to geographic-specific, niche sites; $D to college-specific sites; etc. Within each of those groups, they use CPC and eCPA as measures of success, but they don’t expect or need the CPC or eCPA for the niche sites to be as low as those from the aggregator sites.

From what we can see on our end, most of the job exports from the advertising agencies are being managed to minimize CPC and eCPA instead of the more nuanced approach that we’re starting to see from a small number of other, more cutting edge ad agencies whose clients value a diverse and inclusive candidate pool so much that they’re willing to pay for it. Talk can be cheap, but these ad agencies and their customers aren’t just talking the talk, but they’re also walking the walk.

LinkedIn head office

Posted February 23, 2019 by

1,000’s of colleges invested heavily to advocate for LinkedIn over the past decade. Did they do so wisely?

LinkedIn recently published a summary of the demographics of its users. The results were quite interesting.

I think that we can all agree that thousands of college career service offices and leaders have invested massively over the past decade in advocating and, in some cases, requiring their students to become members of LinkedIn. Quite frankly, I’m a fan and very active user of LinkedIn, as is the job search site company that I founded some 28 years ago. So I’m not writing this to denigrate LinkedIn nor the career service offices and leaders who have invested so much of their time, energy, and resources in promoting it to their students. What I’m wondering is whether all of that advocacy has been worthwhile and if, in hindsight, different decisions should have been made.

A few numbers that jumped out at me and which surely will provoke some thought and, hopefully, discussion amongst readers of this blog article:

  • 13 percent of young adults are members.
  • 44 percent of LinkedIn users are active on a monthly basis, from which I infer that about 5.7 percent of young adults use LinkedIn on a monthly basis.
  • 26.1 percent of LinkedIn users are in the U.S., from which I infer that about 1.5 percent of U.S., young adults use LinkedIn on a monthly basis.

There are approximately 20-million students who are currently enrolled in U.S. one-, two-, and four-year colleges and universities plus another 20-million recent graduates for a total of 40-million students and recent graduates. If 1.5 percent of them are active LinkedIn users, that’s about 600,000 users.

Now, I understand that some of my inferences may be off and I would be happy to be corrected as to the actual number of active users who are U.S. students and recent graduates, but if my numbers are correct, then they indicate to me that the tactics and strategies employed by thousands of colleges for years have not born the fruit they should have. So, I ask, should colleges continue to promote LinkedIn to their students — sometimes even to the point of requiring the students to register in order to graduate — and, if so, how should that promotion be different tomorrow than it was yesterday?

Posted February 14, 2019 by

Does Griggs v. Duke Power Co. prohibit the use of artificial intelligence in hiring?

One of the many things that I learned two months ago at the College Recruiting Bootcamp on AI at Google that College Recruiter organized and Google hosted was that employers need to be very, very careful about how they use artificial intelligence in their hiring decisions. Unfortunately, in a rush to make as much money as possible, many AI vendors are selling these employers on the efficiency of the technology and not adequately addressing the potential liability being created from the use and misuse of the technology.

One of the U.S. Supreme Court’s landmark decisions was Griggs v. Duke Power Co., 401 U.S. 424 (1971), which made illegal a company’s employment requirements which did not pertain to an employee’s ability to perform the job if those requirements had the effect of disparately impacting African-Americans and other ethnic minorities. Duke Power had argued that requiring a high school degree for its higher paid jobs was not discriminatory because it applied the same requirement to all applicants regardless of race. The Court, however, recognized that a high school degree was not needed to perform the work and negatively impacted the ability of African-Americans to be hired because fewer of them had high school degrees.

So, what does this have to do with artificial intelligence? Turns out, a lot. The typical implementation of an AI hiring tool involves the employer uploading resumes and other data for its best employees and then telling the technology to find more people like that. On the surface, that makes sense. “Our best salespeople all came to us after selling cars, so our new AI hiring technology will find car salespeople for us.”

But what if your hiring practices in the past have been discriminatory — perhaps unintentionally — and so your AI recommends more of the same candidates? For example, what if your best salespeople all had college degrees and so your AI only found or recommended salespeople with college degrees? A lot of employers — too many employers — would argue that would be a good thing. But would it be? What if you can’t prove that having a college degree pertains to their ability to sell? And what if, as is the case, those with college degrees are far more likely to be Caucasian or Asian than African-American, Hispanic, or Native American? What if your engineers are all male and so your AI disregards females?

Artificial intelligence may prove to be one of the greatest advances in our history, but we must be careful with how we use it. And whether the matching technology being touted by your other job board partner is powered by AI or not, be equally as cautious about it and for the same reasons. Do you know how that job board determines which candidates are a good match? Do you know for sure that it isn’t inadvertently discriminating against women? Minorities? Veterans? Disabled?

Posted February 14, 2019 by

Why including video in your job board postings is crucial if you’re trying to hire students and recent grads

They say that video killed the radio star. At least that’s what The Buggles sang way back in 1980. Could they have actually been singing about the death of text-only job posting ads? Doubtful, but I suppose possible.

So although I doubt that The Buggles were considering job posting ads while writing out the lyrics of that iconic song, I do think that video is killing the text-only job posting ad. Why? There are 86 million members of Gen Z, they’re beginning to enter the workforce, and they rely upon YouTube and other video sites for information far more than their Millennial older siblings and even more so than their Gen X and Baby Boomer parents.

Our friends at Google recently conducted a survey with Qualtrics Research to better understand how 18- to 24-year olds decide who to date. The decision of who to date is not quite the same as who to work for, but there are similarities. Some 41 percent of this age cohort learned about dating apps like Tinder through online video sites like YouTube. Taken alone, that number didn’t surprise me. But it did when I found out that it meant that 57 percent more of this age cohort found out about dating apps using online video sites than did 25- to 34-year-olds.

In addition to using video to learn about dating, Gen Z uses video for just about all kinds of learning. Indeed, 80 percent of teens turn to YouTube as a source of information. Why does this matter to employers? Because a generation that prefers to learn through video is going to be more likely to apply to a job posting from your competitor that includes video instead of your posting that does not.

A few years ago, College Recruiter embarked on what others in the job board industry told us was foolish: to exponentially increase the number of postings on our site with embedded video by offering that feature for free to our employer customers. Today, hundreds of thousands of the postings on CollegeRecruiter.com have video embedded into them, even though most job boards don’t allow employers to embed video. Of the minority of job boards that do offer that feature, most of those are very large and charge employers a fortune. Our strategy to encourage the inclusion of video isn’t unique, but it sure is unusual.

Quite simply, College Recruiter believes that every student and recent graduate deserves a great career and we’re passionate about the candidate experience. Anything that we can do to help the job seekers using our site find that great career in a way that creates a better experience for them is something that we’re going to want to do. And video fits that description perfectly.

Whether you’re posting a single job for 30-days or using our JobsThatScale product to help you hire dozens or even hundreds, we’re going to want you to embed your YouTube employment video into your posting and we make it really, really easy for you to do that…for free.

Posted February 07, 2019 by

AI, Algorithms, and Who Owns the Outcome

Artificial intelligence (AI), sometimes called machine learning or machine intelligence, is in its infancy yet poised to fundamentally change how we work, are educated, and run our businesses. AI is already impacting how leading employers engage with students and recent graduates and then hire and manage them.

AI offers tremendous opportunities to those in talent acquisition and human resources as well as society as a whole, but also poses some threats.

On December 10, 2018, hundreds of talent acquisition and other human resources leaders gathered in Mountain View, California and remotely via live stream to participate in the College Recruiting Bootcamp on AI, organized by job search site, College Recruiter, and hosted by Google.

Our closing keynote was delivered by John Sumser, Principal Analyst for HRExaminer, an independent analyst firm covering HR technology and the intersection of people, tech, and work.

(more…)

Posted February 07, 2019 by

Merging Technologies and People for the Workforce of the Future

Artificial intelligence (AI), sometimes called machine learning or machine intelligence, is in its infancy yet poised to fundamentally change how we work, are educated, and run our businesses. AI is already impacting how leading employers engage with students and recent graduates and then hire and manage them.

AI offers tremendous opportunities to those in talent acquisition and human resources as well as society as a whole, but also poses some threats.

On December 10, 2018, hundreds of talent acquisition and other human resources leaders gathered in Mountain View, California and remotely via live stream to participate in the College Recruiting Bootcamp on AI, organized by job search site, College Recruiter, and hosted by Google.

Our featured presentation was delivered by Alexandra Levit, author of Humanity Works, speaker, consultant, futurist, Chair of the DeVry University Career Advisory Board think tank, and expert in all things workplace.

(more…)

Posted February 07, 2019 by

How AI Can Better Our Education, Careers, and Businesses

Artificial intelligence (AI), sometimes called machine learning or machine intelligence, is in its infancy yet poised to fundamentally change how we work, are educated, and run our businesses. AI is already impacting how leading employers engage with students and recent graduates and then hire and manage them.

AI offers tremendous opportunities to those in talent acquisition and human resources as well as society as a whole, but also poses some threats.

University relations, talent acquisition, and other human resource leaders from corporate, non-profit, and government organizations gathered on on Monday, December 10, 2018 at Google for a highly interactive, collegial, and informative day of learning. It was goal of the organizer, College Recruiter, that the hundreds who attended either in person or via livestream left with a roadmap for how they and their organizations could not only survive, but also thrive by using AI to enhance their existing talent acquisition tactics and strategies.

This video captures the opening keynote and related panel discussion at the College Recruiting Bootcamp on AI at Google. (more…)

Posted January 21, 2019 by

Is matching technology the silver bullet that employers (and some vendors) want it to be?

Merriam-Webster defines a “silver bullet” as something that acts as a magical weapon, especially if it instantly solves a long-standing problem. Sounds to me like the promises that a lot of vendors make to potential customers, including promises made by some HR tech vendors to employers. 

A recent episode of The Chad & Cheese Podcast (note the capitalized The, as in The Ohio State University, but I digress) caused me to ruminate about this subject, and if there’s one thing about rumination that I don’t like, is that it often ends up as vomit. The guest was the bright and likeable Claire McTaggart, chief executive officer of SquarePeg. During the episode, Claire described her company’s mission, product, customers, pricing, and value proposition and then the hosts, Joel Cheesman and Chad Sowash, passed judgment. In short, they liked her but not her business model. There were a number of aspects of her business to like but also some deal killers, chief among them the reliance on matching technology. Joel listed examples of sites which had claimed to have superb matching technology but essentially no longer exist including JobFox, Jobster, and Climber. What the hosts did not take the time to dive into, nor was that episode the appropriate time to do so, was why none of these sites have been able to make matching technology work and why that may be an impossible task, at least for certain roles.

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