The latest news, trends and information to help you with your recruiting efforts.

Posted February 22, 2016 by

Recruiting and training HVACR technicians

An HVAC technician searching for a refrigerant leak on an evaporator coil courtesy of

David Spates/

Attracting HVACR (heating, ventilation, air conditioning, and refrigeration) technicians and instructors has been challenging for recruiters and hiring managers. There is an opportunity to get college students and recent graduates interested in HVACR jobs if their recruitment and training efforts are strong.

The next generation of Americans, Generation Z students, are about to enter the workforce, and many Gen Z students are unaware of the opportunities available in the HVACR career field.

The oldest of Gen Z students are to complete high school. Some will enter the military or the workforce, and most will attend a one, two, or four-year college or university. The oldest of Gen Z was about 10 years old at the height of the Great Recession and spent most of their formative years witnessing and, in many cases, suffering from the financial turmoil. As compared to their Gen X parents at the same age, Gen Z’ers are far more likely to favor career paths with low student loan debt, opportunities for advancement within their organizations, work/life balance, and a good, stable, living wage.

Trades such as HVACR provide all of those benefits, but few young adults are aware of that fact. More than anything else, the industry needs better marketing of its career opportunities. It should make a concerted effort to deliver presentations in the nation’s high schools, just as the military and some other professions do.

“One option for HVACR industry leaders is to live stream informational presentations on YouTube to build a massive and therefore search engine friendly repository of these presentations and have the presentations delivered by recent graduates of those schools. Graduates can share their stories including their challenges. Authenticity and peer-to-peer communication matters greatly to young adults. A message that everything is great or a great message delivered by a Baby Boomer will not resonate,” notes College Recruiter’s President and Founder, Steven Rothberg.

Another way to recruit HVACR technicians and instructors is to have the employers work with educators on developing strategies to qualified students. They can also collaborate on encouraging these students to enroll in training programs, which will create a workforce in waiting. In order to train more technicians and instructors, one option is establishing financial support through local and regional employers in the career field to create training programs.

College students and recent grads can be potential candidates for jobs as HVACR technicians and instructors. However, there must be a more proactive approach when it comes to recruiting and training.

At College Recruiter, we believe every student and recent graduate deserves a great career, and we are committed to creating a quality candidate and recruiter experience. Our interactive media solutions connect students and graduates to great careers. Let College Recruiter assist you in the recruiting process. Be sure to follow us on LinkedIn, Twitter, YouTube, and Facebook for more information about the best practices in college recruiting.

Posted October 26, 2015 by

Women in Technology: An Interview of College Recruiter CEO Faith Rothberg by Ruoting Jia

Faith Rothberg, CEO of College Recruiter

Faith Rothberg, CEO of College Recruiter

Diversity means different things to different people. Most believe that adding diversity to an organization’s workforce is a positive goal while others continue to believe that diversity isn’t relevant to job performance or even detrimental. There are now many studies which show that the more diverse an organization, the more productive is its workforce.

Regardless of your beliefs, almost all would agree that diversity is typically centered around race. But one area of diversity which is gaining increasing attention is gender. The media has recently begun covering the problems that San Francisco Bay area technology companies are having both recruiting and retaining women and not just in their science, technology, engineering, and math (STEM) roles but also in sales, marketing, customer service, and other non-STEM roles. (more…)

Posted July 20, 2015 by

Careers in the Foreign Service – One Diplomat’s Story

Becoming a Foreign Service Officer can be extremely challenging but on the other hand is even more rewarding. Ana Escrogima describes her experiences as a U.S. Foreign Service Officer in the Middle East and how the State Department carries out its mission to implement foreign policy objectives. She also describes the efforts of the State Department to recruit diverse and talented candidates for the Foreign and Civil Service.

In this recorded webinar, Andrea McEwen Henderson, National Account Manager for College Recruiter, hosts Ana Escrogima, Diplomat in Residence for the New York Metro Area.


Posted April 21, 2015 by

College Recruiter supports girls in STEM

The National Center for Women and Information Technology (NCWIT) Award for Aspirations in Computing honors young women at the high-school level for their computing-related achievements and interests.

Award recipients were selected for their computing and IT aptitude, leadership ability, academic history, and plans for post-secondary education. (more…)

Posted April 21, 2015 by

College Recruiting: Is There a Tipping Point Coming?

The world of college recruiting is rapidly evolving as more and more employers spend more and more resources attempting to hire the best recent graduates and students yet more of those are doing so in new and innovative ways.

In this webinar, ERE Media editor-in-chief Todd Raphael discusses with College Recruiter president Steven Rothberg the changes which are quietly occurring in this recruiting niche. (more…)

Posted March 14, 2015 by

Virtual Enrollment Fairs for High School and College Students Who Want to Continue Their Education

Struggling to engage with top recent grads and students because your admissions office just doesn’t have the resources to visit their schools over and over and over again? Virtual career enrollment events allow high school, college, and university recent graduates and students to engage in real-time with admissions counselors from one-, two-, and four-year colleges and graduate schools anywhere at anytime.

Events can be open so any candidate can register or by invitation only. Most schools want a virtual enrollment event with one booth and up to 1,000 potential students. For schools which want separate booths for each of their recruiting teams, College Recruiter can set up a maximum of six booths and up to 2,500 candidates. Either way, we handle the registrations, we train your team in advance, and during the event we provide a technical support team to manage candidate and recruiter questions.


Posted March 10, 2015 by

College Enrollment – How It’s Trending

University student ready on enrollment day

University student ready on enrollment day. Photo courtesy of Shutterstock.

Collegis Education has released a new tool that proves to be a nifty resource for both prospective students and college administrators alike. Designed to help people understand the trends impacting college enrollment, such as demographics and high school graduation rates, the tool helps users uncover nationwide trends in higher education. Although college enrollment declined for the second year in a row in 2013, high school graduation rates reached 81 percent nationwide in 2012. (more…)

Posted February 24, 2015 by

7 Secrets to Helping Your Teen Unlock Their True Academic Potential

Teenage students studying in classroom with teacher

Teenage students studying in classroom with teacher. Photo courtesy of Shutterstock.

When students stand on the threshold of their futures, education is the most important key to their direction. High school studies and all the hard work involved in reaching the ultimate goal of graduation, takes careful planning and learning to identify your teen’s true academic potential. In the final analysis, it’s the student who takes full account of their potential. There are seven secrets to unlocking one’s true academic potential. These include:

. Assess academic strengths and weaknesses
. Stay the course of your academic direction
. Continually review, refresh and update your academic direction
. Compare course of study to career aspirations
. Set reasonable goals
. Study the job market trends
. Plan ahead to avert obstacles (more…)

Posted November 07, 2014 by

Is a College Education within Your Reach?

Many students and other people would love the chance to get a college education.  After all, you will have a better chance of competing in today’s job market by having a little more knowledge under your belt.  However, while there may be an emphasis on going to college, not everyone might feel that a higher education is within their reach.  Finances may be the primary issue for most people but there are some other factors too. (more…)

Posted October 31, 2014 by

How to Become a Real Estate Agent after Graduation

Real estate: Agent ready to sell home

Real estate: Agent ready to sell home. Photo courtesy of Shutterstock.

Choosing the best profession can be a daunting affair especially in modern times. Though there is prevalence of information, you might be lost with choices, as all careers look promising at a glance. Real estate still is a lucrative profession and you can create an excellent career with the right information. (more…)