March 06, 2017 by Anna Peters
College Recruiter is introducing a regular feature called “Inside the research”. We will dive into recent research that can be applied to practitioners in recruitment, HR and talent acquisition.
Policing and race relations are topics of national interest these days. A study from the Journal of Ethnicity in Criminal Justice1 looked at how several law enforcement agencies market their opportunities to communities of color, and their success in diversity recruitment. Drawing a parallel between police and corporate recruitment highlights just how much effort recruiters must put into hiring diversity. That is, if you want results. Here are six lessons that recruiters can glean from this study.
Understand that institutional racism is around us. “Police agencies have been criticized for what is perceived as institutional racism in the recruitment, retention and promotion of Blacks and other racial minorities,” write the authors of the study, titled “Recruiting for Diversity in Law Enforcement: An Evaluation of Practices Used by State and Local Agencies.” While police have been in the hot seat, recruiters of all sectors and industries must turn the mirror upon themselves. Many would agree that institutional racism exists in business across the board.
Put your money where your mouth is. The authors write, “Today’s typical police recruitment campaign is managed almost exclusively using advertisements in those news publications that cater to the greater (White) community at large.” As a recruiter you might be thinking, but we advertise across many different channels, including Facebook, which is very diverse! That may be true, but try doing a little exercise. Compare all the places where you advertise, and how much money you spend on each channel, to your recruitment goals. If you have a goal around diversity, you have to put your advertising dollars where your mouth is.
Police agencies desperately want to hire diversity, precisely because they know they have a trust problem with communities of color, particularly the African American community. The study points out what should be common sense: “When citizens see that a police department has personnel who reflect a cross-section of the community, they have greater confidence that police offers will understand their problems and concerns” (Streit, 2001). The study found, however, that these agencies are just not putting their money where their mouths are. There are points of contact in the community where recruiters may connect with more of their targeted candidates—churches, hair salons, shopping malls, for example—and yet the agencies studied here did not take advantage these opportunities.
Be aware of hypocrisy. Companies who include diversity in their core values, and especially companies who flaunt their inclusive environments, would be wise to check their authenticity. The study reminds us of what we already know about policing: “when community partnerships are seen as being superficial, agencies risk alienating candidates who might be aware of hypocrisy where such activities are inconsistent with reality.” (Syrett & Lammiman, 2004). You should communicate your commitment to diversity, but just saying it doesn’t make it so. Effective diversity recruitment makes it so. Continue Reading
February 27, 2017 by Anna Peters
Minneapolis, MN (February 25, 2017)—Interactive recruitment media company College Recruiter announced today that CEO Faith Rothberg will speak at this year’s conference for the National Association of Colleges and Employers (NACE), held June 6-9 in Las Vegas. The NACE conference is for college career services and college recruiters to make new connections, develop new insight and skills and discover new business solutions. Rothberg will speak about diversifying the workforce.
According to Rothberg, “When you pretend gender diversity doesn’t matter, your bottom line suffers. So recruiting and retaining women isn’t just the right thing to do – it is essential to increasing your profitability. Including women in all areas of your organization adds valuable differing insights to solve our tough business problems.”
As CEO of a technology driven business, Rothberg has an inspirational personal story to share. Her career has remained at the intersection between business and technology, both of which were male-dominated fields when she entered them and, unfortunately, remain so in 2017. After earning her MBA, Rothberg became a manufacturing information technology consultant in a job that required working out of construction trailers at manufacturing facilities. Rothberg now leads College Recruiter and takes pride in helping launch the early careers of college students, including thousands of young women. STEM fields (science, technology, engineering and math) are heavily dominated by men, and Rothberg will share about the challenges she has faced while climbing to the top.
Although less attention is paid on this topic outside of STEM, many non-STEM industries are just as lacking in gender diversity. Rothberg will identify the industries and fields that are lagging, and discuss some of the research around why organizations need to diversify their talent pipeline. She will speak directly to recruiters who influence that entry point into the pipeline, as well as retention strategies.
Rothberg’s focus for the discussion will go beyond merely discussing the problem. She will bring specific examples of how small, medium, and large organizations have successfully improved their recruitment and retention of women. She will discuss the implementation of innovative programs that will improve their recruitment and retention of female students and recent graduates.
About College Recruiter
College Recruiter believes that every student and recent grad deserves a great career. They believe in creating a great candidate and recruiter experience. Their interactive media solutions connect students and grads to great careers. College Recruiter is the leading, interactive, recruitment media company used by college students and recent graduates to find great careers. Their clients are primarily colleges, universities, and employers who want to recruit dozens, hundreds, or thousands of students and recent graduates per year.
Established in 1956, NACE connects more than 7,600 college career services professionals at nearly 2,000 colleges and universities nationwide, more than 3,000 university relations and recruiting professionals, and the business affiliates that serve this community. NACE forecasts hiring and trends in the job market; tracks starting salaries, recruiting and hiring practices, and student attitudes and outcomes; and identifies best practices and benchmarks.
February 02, 2017 by Anna Peters
For global companies–or any organization–with multicultural and diverse teams, a good manager must be aware of cultural differences, and they must embrace team members’ differences. Differences can lead to conflict, but just participating in a cultural awareness training is probably not the answer. There is more to learn about effectively managing diversity.
Differences can lead to conflict within your team. And that is good.
A 2014 study published in Securitologia, authored by Dr. Krystyna Heinz, pointed out that “if a company wants to do business internationally, it needs to have knowledge related to diverse management process.” I would add, even a company who only does domestic business needs to have this knowledge, given the increasingly diverse workforce.
Being more aware of different cultural values is the first step (but it’s only the beginning). If you’ve participated in any cultural awareness training, you’re familiar with the iceberg analogy. If you’ve forgotten, I’ll explain. Culture is like an iceberg. The aspects you can see or hear—clothing, food, language, etc.—are only the tip of the iceberg. The vast majority of what makes our culture unique is hidden from view. The Heinz study puts it this way: “Culture values are invisible behaviours.” Many cultural values will impact business and relationships at work, for example “family, money, religion, seniority, individualism, hierarchy, and others.”
Your challenge is not to overcome these differences, but to embrace them. These cultural differences may lead to conflict, but in business that doesn’t have to be a bad thing. In fact, teams whose members don’t challenge one another end up being less productive. According to the Heinz study,
“For most people the word conflict has negative connotations, but if no conflicts occur during team working, the team will probably not be effective.”
The manager’s job is to “identify the underlying cultural reasons of conflict, choose the right strategy, and to intervene.” Cultural differences can lead to obstacles to high performance if they are not addressed, so the manager’s role is absolutely critical to making diversity work. Continue Reading
January 23, 2017 by Anna Peters
Contributing writer Ted Bauer
When Millennials become managers of others, what can we expect? How do they manage differently?
We’ve been managing in similar ways for generations now (maybe as far back as 1911), but in the last few years, Millennials have overtaken Baby Boomers as America’s largest generation. Right this second, being younger and all, Millennials aren’t running many companies yet. But they are managing: some research says 62% of global workers have had a Millennial boss at least once.
One important distinction here is that oftentimes, Millennials see themselves as leaders even if the job title doesn’t back that up. That was a key finding in a recent report from The Hartford. Here are a few other trends we see in Millennial managers:
The work-life balance issue: Millennials are known for demanding work-life balance, but when they become managers, they are actually struggling with work-life balance. Being young, they might feel they have more to prove in a role, and thus feel more pressure or spend more time at work. Other research has backed this up, calling Millennials one of the biggest workaholic generations. If you work for a Millennial who spends 12 hours+ per day at work and you feel the need to match or exceed that, this aspect of Millennial managers could be a con.
Less command and control. More collaboration: This is a big theme of Millennial managers, with the common logic being that they grew up in more group activities — and thus feel comfortable in that setting. This is a very good thing, as one study has shown command and control management styles are literally taking years off people’s lives. Continue Reading
January 04, 2017 by Anna Peters
“Women are less likely to receive the first critical promotion to manager—so far fewer end up on the path to leadership—and are less likely to be hired into more senior positions.”
That ton of bricks comes from the Women in the Workplace report, released last fall by LeanIn.Org and McKinsey & Company. What is getting in women’s ways? Does bias against women managers tell the whole tale? Or is something else going on?
That women fall behind so early in their careers should be a wake-up call to female college students. Seniors, who will be entering the workplace soon, should especially take notice. For years, young women have made up more than half of the college student population (and as high as 60% at private schools). The Pew Research Center reports that 71% of recent female high school grads turn their ambition to college. Compare that to 61% of recent male high school grads. Once they’re in college, women continue to outperform men. They earn better grades and graduate with more honors than men. It would be easy for today’s driven, hard-working young women to believe that inequality is something only their mothers had to deal with. Unfortunately, the real world is different than college.
“There are multiple factors that contribute to entry-level women being behind men at first chance of promotion,” says Simma Lieberman at The Inclusionist.
Many women need a boost in confidence
“Many women have internalized messages from media and have bought into other people’s bias about women’s abilities and careers,” says Lieberman. “They have not learned to negotiate or ask for what they want. I’m still surprised by how many women still believe that by working “hard” they will be discovered, that it’s not okay to promote yourself to managers, and they have to “wait their turn” to get promoted.”
You can’t take rejection personally
If an employer hires someone else, women need to stop seeing this rejection as personal and permanent. Liebrman continues, “Women need to learn how to separate getting turned down for a promotion or not being chosen for a project, from other parts of their life. There is a tendency to give up after one try which holds them back, rather than find out why they didn’t get a promotion and to let that cloud their ambitions and settle.”
Bias still exists
Women in the Workplace finds real biases out there. Women may need to work on their negotiation skills, but that doesn’t explain the whole pay gap. The report finds that “Women who negotiate for a promotion or compensation increase are 30% more likely than men who negotiate to receive feedback that they are ‘bossy,’ ‘too aggressive,’ or ‘intimidating.'” Our implicit biases persuade us to believe that men are more suited for leadership. That first promotion to manager is just the beginning. The STEM fields are especially male-dominated, which can make it particularly challenging for women to be taken seriously.
It’s hard to blame young women who ask why they should be the ones to change. Lieberman advises women to be “flexible and develop tools to show their talent and be recognized. Lack of confidence is not a trait that should be continued.” Women who want to become managers should be aware of how the cards are stacked, seek advice from senior women, and keep working hard.
December 16, 2016 by Anna Peters
College Recruiter is introducing a new regular blog feature, “Q & A with the Experts”. In this monthly feature we will draw insight from experts in talent acquisition and HR. For today’s post, we spoke with Loreli Wilson, Manager of Diversity and Inclusion Programs at Veterans United Home Loans; Saïd Radhouani, Co-founder at Nextal; and Steven Rothberg, founder and President of College Recruiter. We asked Loreli, Saïd and Steven about the connection between college recruitment, and Diversity and Inclusion.
What do you think is the importance of college recruitment to diversifying the workplace?
Saïd Radhouani: Universities are great channels to bring new diverse talents into organizations and promote a diversified workplace. Both local and immigrants students form a big pool of diverse talents. They may differ greatly in terms of language, culture, religion, or color; yet ultimately study toward the same goals. These talents are already diverse and know how to perform in a diversified environment. College recruitment is a big enabler to diversify the workplace.
Loreli Wilson: Colleges and universities are a great source for smart, passionate, and innovative applicants from marginalized communities. It’s a smart move to align with those institutions to engage students and cultivate our workforce by our own specifications.
What are best practices for recruiting a diversity of college students?
Saïd Radhouani: If diversity is part of your organization’s priorities, you should empower some individuals to serve as diversity advocates. They can promote and keep diversity goals active during the recruitment process. These advocates should include college recruitment into their plans. A few best practices they can suggest to the recruitment team include: Continue Reading
December 08, 2016 by Matt Krumrie
Are you a recent college grad and self-proclaimed introvert? No worries – the solution every young professional should follow is here.
In fact, this may be the most effective – and beneficial, way to successfully network. Especially for introverts.
And this method is a great way for recent college grads to learn how to feel comfortable and communicate in a group setting, become involved in a professional networking or industry association, and add important experiences to a resume. And because of the role they will take on, they will absolutely communicate with others, including those who are putting on the networking event, or attending the event.
What is the No. 1 way to networking success for the recent college graduate who is an introvert?
“We always encourage introverts to volunteer at a networking events/conferences,” says Robin Darmon, Director of Career Services at the University of San Diego. “This provides the introvert with a purpose and provides an opportunity to make meaningful connections with professionals.”
November 22, 2016 by Matt Krumrie
With technology careers in high demand, coding bootcamps have become a popular method for recent college grads to gain the additional skills needed to jump start, advance, and succeed in a career in technology. Coding bootcamps are short – but intense – training opportunities focusing on teaching students the latest, in-demand technical skills.
Revature is a technology talent development company providing a turn-key talent acquisition solution for corporate and government partners and no-cost coding bootcamps for university graduates. Revature recently announced several strategic partnerships to provide free on-campus coding bootcamps with the City University of New York (CUNY), Arizona State University, Davidson College and the University of Missouri – with more partnership announcements planned into 2017. A college degree is required at the time of attendance for the on-site bootcamps. Students are typically graduates or even graduating seniors who are ready to deepen their skills and have a job when they graduate. The coding bootcamp is typically 12 weeks, full-time.
“Revature is training the next generation of software engineers, a profession that continuously needs people current – and even ahead – of the technology curve,” says Joe Vacca, CMO at Revature. “We started these university partnerships to create a pathway to high-paying coding careers for graduates across the country.”
According to a recent report, 73% of coding bootcamp graduates surveyed report being employed in a full-time job requiring the skills learned at bootcamp, with an average salary increase of 64%. Roughly half of the jobs in the top income quartile — defined as those paying $57,000 or more per year — are in occupations that commonly require applicants to have at least some computer coding knowledge or skill. According to the Bureau of Labor Statistics, software development careers are projected to grow 17% through 2024.
November 16, 2016 by Anna Peters
Companies who understand the importance of hiring diverse employees are pouring millions into their Diversity and Inclusion efforts. One such effort is to offer a “diversity bonus” to recruiters or employees who make referrals. The results are mixed. In 2015, Intel started offering $4,000 to employees who refer women or minorities. It may have played a part in their increase in diverse hiring. Facebook tried to incentivize recruiters to recruit more diversity, and it doesn’t seem to be working. A third example isn’t actually a bonus but a mandate. The NFL’s Rooney Rule requires teams to interview minority candidates for coaching and senior football operation jobs. When they put the policy in place, there were six head coaches of color. Over 12 years, the NFL added 14. This does seem like progress, albeit a bit slow moving.
Some love the idea of paying out for minority and women candidates. Some say it just doesn’t feel right. If you decide to invest in this approach, make sure to think through the risks and how to do it right.
November 11, 2016 by Anna Peters
In a scramble to create more inclusive workplaces, many companies have implemented mentoring programs. The programs live in the Diversity and Inclusion space because often, minorities and women benefit the most from having a mentor. Research by Catalyst has found that female employees with mentors increase their salaries by 27% compared to women who do not have a mentor. Having mentors, says Kerry Stakem at PricewaterhouseCoopers, is “like having your own board of directors.” Depending on your situation, you seek help from different board members. If you have or want a mentoring program, think through these tips and examples.
Set your objective. “One of the main mistakes many organizations make when starting a mentoring program is not having a goal or program objective,” says Lori Long. Long is a business professor at Baldwin Wallace University who specializes in understanding and promoting effective workplace management. There are four objectives commonly found among mentoring programs, according to research done by APQC. Those are: “the transfer of discipline-specific knowledge; career pathing and counseling; the development of business acumen and soft skills; and the dissemination of “insider knowledge” about an organization’s structure, norms, culture, and professional networks.”
Get everyone involved. Even if your program is intended to help women and minorities catch up to their White male counterparts, you should include all employees in the program. “Often companies may only provide the opportunity to participate in the program to certain groups of employees, thus excluding some employees that may really benefit from such a program,” says Long. Plus, given the disproportionate number of White males in senior leadership, you likely need their participation as mentors. It’s a numbers game.
Many companies, such as PricewaterhouseCoopers and Boston Consulting Group, assign mentors to all employees. To make a match, organizations may use demographic or personality questionnaires. Lori Long says that one approach is “to host mentoring networking events to allow potential mentors and mentees to meet each other informally. Then the program can ask mentees to request their preferred mentors. “She believes mentees should make the request. The formality of the networking event can ease the intimidation of asking someone “Will you be my mentor?”
PwC recognizes that not all matches are made in heaven. Employees can change their mentor every year during PwC’s open enrollment. Kerry Stakem, PwC’s Northeast Talent Acquisition Leader, says “If it’s not working then it’s doing neither side any good.” If an employee swaps their mentor for someone who they prefer, their buy-in goes up and participation becomes more voluntary. A voluntary evolution of the mentor-mentee relationship is key. They will naturally build a trusting relationship.
Mentoring can evolve into sponsorship and advocacy. If the mentor-mentee relationship goes well, the mentor can become more of a sponsor. While a mentor can be passively available to guide their mentees’ development, a sponsor is more active. Lori Long says that the “sponsor’s role is much more proactive and can usually have a more significant impact on one’s movement within an organization. “ A mentor is good. Even better is a sponsor, and a real advocate is ideal.
At BCG, Matt Krentz leads the Global People Team. Their mentors, he says, are responsible for tracking their mentee’s engagement and watching for someone in the company who can be a sponsor, and hopefully an advocate. An advocate is someone who more naturally puts themselves on the line for someone else.
It should be reciprocal. Advocates and sponsors should benefit from the relationship too. Employees being advocated for should help their advocates look good. Kerry Stakem says that aside from the warm fuzzies of helping others develop, mentoring others builds her own leadership and listening skills.
One company that is doing this right is Sodexo. They have programs for mentoring women at all levels, from entry-level to senior management. Here’s what they do for their entry-level hires (excerpt from BCG’s recent report, “The Rewards of an Engaged Female Workforce“):
“French food services and facilities management company Sodexo is globally recognized for its commitment to diversity. …Sodexo launched mentorship programs at all levels, many targeting high-potential women and focused on operational roles. For example, promising junior women are offered networking opportunities and exposure to female leaders through virtual webinars. …“It’s a high-touch process,” says Anand, “but that level of people investment is part of our culture.” …Selected employees get matched to senior mentors, who are chosen through a similarly rigorous process and trained in good mentorship practices. The program matches people across business lines to ensure broad exposure for mentees. Most important, it works: women in the program are promoted significantly faster than their peers.”
If your goal is to create a more inclusive workplace, a mentoring program can be part of the solution, but not the whole solution. Inclusion must be a core value and be integrated into the fabric of the organization.
Lori Long is a Professor at Baldwin Wallace University and instructs courses in human resources and general management. She holds a Ph.D. in Business Administration and is certified as a Senior Professional in Human Resources through the Human Resource Certification Institute. Lori is also the President of LK Consulting, LLC, a human resource management consulting firm and she is the author of “The Parent’s Guide to Family Friendly Work” (Career Press, 2007). Connect with Lori on LinkedIn.
Kerry Stakem is the Northeast Market Sourcing Leader at PricewaterhouseCoopers with specialties in Assurance, Tax and Advisory Recruiting. She is excited by opportunities to connect people with their passions through her work. Connect with Kerry on LinkedIn.
Matt Krentz joined The Boston Consulting Group in 1983. He is a Chicago based Senior Partner and head of the firm’s Global People Team, which is responsible for attracting, developing, and retaining top talent across all cohorts. He is also a member of BCG’s Executive and Operating Committees, as well as the Consumer and People & Organization practice areas. Connect with Matt on LinkedIn.