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The latest news, trends and information to help you with your recruiting efforts.

Posted June 12, 2019 by

If Your C-Suite Is Not Supporting Your Diversity Efforts, Ask Them How Many Left-Handed Employees They Have

Numerous studies show that the more diverse an organization’s workforce is, the more productive they are. In fact, research from McKinsey found that companies that are diverse by gender and ethnicity, outperform their peers financially by 35%!

And yet, it can still be a challenge for some talent acquisition teams to get buy-in for their diversity efforts from CEOs and other leaders. Without this support from the top, it’s virtually impossible to create a diversified workforce.

“Organizations must see diversity as an essential element of their strategy, rather than a trend or an accessory,” notes Kimberly Jones, Global Talent Acquisition Specialist and Founder of Kelton Legend, a multi-dimensional talent acquisition strategy organization. “If your leadership team doesn’t see the value of diversity, you can make a strong business case – there is plenty of research that supports the fact that diverse businesses are more competitive.”

Jones suggests an interesting twist to the diversity conversation: Start by asking talent acquisition leaders how many left-handed employees they have. Think about it: If you’re a consumer goods company, designing instruments such as scissors, and you don’t have left-handed engineers or designers, how can you produce a product that is effective for everyone? You’re probably not producing products that are as functional as they could be. And, since approximately 30% of the population is left handed, you’re only marketing to 70% of the people. Why would you intentionally lose out on market share?

This principle applies to gender, ethnicity, age and people who are differently-abled. Without a diverse team, you’re missing out on the valuable perspectives and distinctive contributions that come from a blend of people.

Jones adds: “Forget the assumption that there is ‘norm’ – we are all different. And we should all have an opportunity to contribute our unique talents.”

Using Diversity to Attract Diversity

The other hurdle that companies must get over is creating a diverse talent acquisition team. Having diversity on your talent acquisition team accomplishes two things:

  • It shows that your company values diversity and provides an accurate representation of your workforce (if you have a diverse workforce).
  • It helps a wide variety of potential candidates relate better to your team and your company.

Jones recommends thinking beyond just gender or ethnicity and include different personalities, such as introverts and extroverts. Most companies think that recruiters should be naturally extroverted but imagine a highly-qualified candidate who is an introvert and feels uncomfortable trying to communicate with these outgoing, gregarious people, especially in a crowded career fair or other recruiting event. Some positions, such as engineers or accountants may not require an extroverted person. Companies that fail to relate to all candidates may miss out on some extraordinary talent.

The bottom line: Organizations that fail to embrace diversity may be less productive and less financially successful. They risk losing opportunities due to bias, even if those biases are unconscious.

“Unfortunately, you can’t teach someone to be unbiased,” said Jones. “It’s a result of a lifetime of teaching and experiences. However, you can make people more aware of their biases and teach empathy. That should be our goal.”

To hear more from Kimberly Jones, check out our video interview HERE.

Or visit www.keltonlegend.com to learn more about Kimberly and her talent acquisition strategies.

Ernst & Young's world headquarters in Hoboken, New Jersey

Posted May 14, 2019 by

Tickets now available for College Recruiting Bootcamp on D&I at EY

Diversity and inclusion have long been goals of leading employers, but the motivations behind those goals have been mixed. For some employers, diversity and making their workforces more inclusive was just something that they felt was the moral thing to do. For other employers, it was legally compelled. Fortunately, more employers are discovering that the more diverse and inclusive their workforce, the more productive is that workforce.

Join your fellow university relations, talent acquisition, and other human resource leaders from corporate, non-profit, and government organizations on Thursday, December 12th at Ernst & Young’s new, world headquarters across the Hudson River from Manhattan for a highly interactive, collegial, and informative day of learning. It is goal of the organizer, College Recruiter, that you’ll leave with a roadmap for how you and your organization can not only survive, but also thrive by enhancing your existing diversity and inclusion talent acquisition tactics and strategies.

Due to the generosity of our host, Ernst and Young, we are able to bring this event — our 17th College Recruiting Bootcamp — to you at a far lower cost than comparable conferences.


Welcome Reception, Wednesday, December 11, 2019

5:00pm – 8:00pm WOW Suite, W Hoboken Hotel, 225 River St, Hoboken, NJ 07030. Hosts, organizers, presenters, panelists, and attendees are welcome to join us for hot and cold appetizers, light dinner, premium wine and beer, and more than just a few good laughs.

8:00pm – ?? If the weather is nice, we’ll join panelist Gerry Crispin for a guided walk four blocks from the W Hoboken Hotel to Castle Point on the campus of Stevens’ Institute of Technology where you’ll see where Henry Hudson moored his ship when he discovered…wait for it….the Hudson River, and the best view of New York City. Gerry will share a great (old) story about the brass cannon embedded there and a nice, short tour of the campus.

Conference Agenda, Thursday, December 12, 2019:

8:30am – 9:30am Registration and casual, continental, networking breakfast.

9:30am – 9:35am Welcome from Natasha Stough, Americas Director of Campus Recruiting for host Ernst & Young, and Faith Rothberg, Chief Executive Officer of organizer College Recruiter.

9:35am – 9:40am Why Should We Care About Diversity and Inclusion?

Presenter: Steven Rothberg, President and Founder of College Recruiter

9:40am – 10:00am Opening keynote: How EY built a better workforce through gender, ethnicity, sexual orientation, disability, and generational diversity and inclusion

Presenter: Ken Bouyer, Americas Director for Inclusiveness Recruiting for Ernst & Young

10:00am – 10:50am Panel discussion

  • Dawn Carter, Director, Early Careers for Intuit
  • Kim Wells, Director, EMBA & Executive Education for Howard University School of Business
  • Pam Baker, Member of College Recruiter’s Content Expert Board and Founder and CEO for Journeous
  • Kara Yarnot, Manager of College Relations for Boeing; Vice President, Talent Acquisition for SAIC; former Founder of Meritage Talent Solutions; member of College Recruiter’s board of advisors; and Vice President of Strategic Services for Hireclix

10:50am – 11:10am Networking break

11:10am – 11:30am Featured presentation: How to recruit employees with Asperger’s

Presenter: Penelope Trunk, Founder of Math.com, eCityDeals, Brazen, and Quistic and one of the world’s most widely read career advice experts

11:30am – 12:20pm Panel discussion

  • Keca Ward, Senior Director of Talent Acquisition for Phenom People
  • Paula Golladay, Schedule A Program Manager for the Internal Revenue Service
  • Janine Truitt, Member of College Recruiter’s content expert board and Chief Innovations Officer for Talent Think Innovations
  • Lois Barth, Principal and Human Development Expert for Lois Barth Coaching & Consulting Services

12:20pm – 1:20pm Catered lunch break

1:20pm – 1:40pm Closing keynote: Winning over the c-suite: How the CIA’s talent actuation leaders use productivity data to win support for its D&I programs

Presenter: Roynda Hartsfield, former Chief of Hiring for the CIA’s Directorate of Digital Innovations (DDI)

1:40pm – 2:20pm Panel discussion

  • Gerry Crispin, Principal and Co-Founder for CareerXroads
  • Sahil Sahni, Co-Founder for AllyO
  • Nijhier-Aleem Lattimer, Program Coordinator for Howard University Ralph J. Bunche International Affairs Center
  • Bruce Soltys, Director of Campus Recruiting for Prudential; Senior Human Resource Program Manager of University Relations, Diversity Talent Partners, and Campus Programs for Verizon; Member of College Recruiter’s Content Expert Board; and Vice President of Sourcing Strategies for Travelers Companies

2:20pm – 2:30pm Wrap-up by College Recruiter CEO Faith Rothberg.

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Photo courtesy of Shutterstock.

Posted April 25, 2019 by

To hire students, you need to recruit on campus. Right? Wrong.

At College Recruiter job search site, one of the biggest changes that we’ve seen over the past few years is the rapidly increasing number of employers who use time-to-hire, cost-per-hire, and productivity data to measure their sourcing partners, including college career service offices. Their findings are shocking to many.

For decades, employers believed that they had to travel to and recruit students on-campus if they wanted to hire “the best” candidates. Those beliefs were typically grounded in false assumptions. You’ve probably heard that productivity data shows that the more diverse and inclusive a workforce, the more productive is that workforce. But that means that an employer who only hires at a small percentage of the 3,000 four-year colleges and universities or the 4,400 one- and two-year colleges is undermining their own diversity and inclusion efforts. So the more targeted your campus recruiting efforts, the less diverse, inclusive, and productive will be your workforce. Ouch.

Another example? Many of our employer customers who have looked at their productivity data have discovered that the more elite the school the employee went to, the less productive is that employee. How can that be true? Because they leave far sooner than those hired from second or even third tier schools. One of our long-time customers is an accounting and consulting company. They cut way back on their on-campus efforts in favor of hiring through what they call “virtual” sources like College Recruiter. Why? Diversity, inclusion, and productivity. They’re becoming school and even major agnostic, meaning they don’t really care what school you went to or even what your major was. They used to only consider accounting, economics, and finance majors. Now they embrace fine arts, Russian literature, and any other major. In their words, “we can teach an employee how to read a balance sheet but we can’t teach them how to think critically”.

College Recruiter believes that every student and recent graduate deserves a great career. Our customers are primarily Fortune 1,000 companies, federal government agencies, and other organizations who want to hire dozens or even hundreds of students and recent graduates of all one-, two-, and four-year colleges and universities for part-time, seasonal, internship, and entry-level jobs.

In this historically tight labor market, are you struggling to hire the dozens or even hundreds of well-targeted, well-qualified students and recent graduates for part-time, seasonal, internship, and entry-level jobs? Would it make sense to either schedule a 30-minute call so that I can better understand your hiring challenges or email those to me so that I can make specific recommendations for how College Recruiter can help?

Courtesy of Shutterstock

Posted April 25, 2019 by

Are you posting “everywhere” when you post your job to college career service office sites?

Recruiting on-campus along with posting on-line has certainly gained traction over the past decade or so, but I would urge those who post on-line to do some research into their vendors. Just as no two schools are alike and, in fact, they’re almost all quite different and deliver very different returns on investment, the same goes with job search sites, whether those are tied in with specific schools or serve a broader and, therefore, more inclusive audience.

Recent estimates put the number of job boards, job search sites, job marketplaces, etc. (different names for the same thing) at about 100,000 worldwide with about 50,000 of those in the U.S. Take out the cookie cutter sites where you have one organization powering multiple sites and everything about those sites is identical other than the look-and-feel and you’re down to about 10,000 U.S. sites. Take out the sites which are run more as hobbies and generate negligible traffic and you’re down something like 500 to 1,000 sites. Take out the aggregator, general, and other such sites which are primarily targeted to candidates with more than a few years of experience and, therefore, not a good fit for students and recent graduates and you’re down to about a dozen. Take out the sites which only allow access to students from certain schools and therefore exclude students from other schools and, realistically, virtually all recent graduates and you’re down to a handful.

Employers who want to pursue a “post everywhere” strategy to build a diverse and inclusive candidate pipeline from students and recent graduates not just from a small number of four-year colleges where the employer goes on-campus but all of the other 7,400 one-, two-, and four-year colleges should be looking at the sites that align with that strategy. On the other hand, if your program is unable or unwilling to consider candidates from a broad range of schools — there are sometimes very legitimate reasons why that is such as the major required is only offered at 10 schools — then you’re going to want to use sites which are only accessible to students from those schools.

Another factor to consider: scalability. Are you looking to hire one person here and one person there and their skill sets are quite unusual? Then you’re going to want to zero in on the sites that allow you do a lot of filtering based on the profiles of the candidates or the sites that offer good matching technology. And for the matching sites, don’t just take their word that their tech works well as much of the matching technology out there is awful. Just as you’d do your due diligence with considering going to a new school, you need to do your due diligence when adding a new job board vendor. But if you’re looking to hire dozens, hundreds, or even thousands into the same or similar roles, can your job board partner provide data to you to demonstrate that it has successfully delivered well-targeted candidates at that scale for similar roles for other, similar employers? Again, do your due diligence.

Posted April 23, 2019 by

There isn’t a shortage of talent. There’s a shortage of well-qualified talent finding your jobs.

For many employers, this is an incredibly frustrating labor market. Technology has made it easier than ever for candidates to apply to jobs so employers typically say that quantity isn’t their issue but quality is. But why?

College Recruiter believes that every student and recent graduate deserves a great career. Our customers are primarily Fortune 1,000 companies, federal government agencies, and other organizations who want to hire dozens or even hundreds of students and recent graduates of all one-, two-, and four-year colleges and universities for part-time, seasonal, internship, and entry-level jobs.

How is College Recruiter able to help so many of the largest and well-known employers in the country hire so many great candidates? A lot of reasons, but a key one is that we license the world’s best search technology — Google’s — to match up candidates who know what kind of a job they’re looking for but might not guess at the job title or other keywords that your organization uses in its ads. Most job boards use dumb search technology, so if an employer posts a job using RN for the job title and the candidate searches for registered nurse positions, they’ll be like two ships passing in the night. But College Recruiter will match that employer with that candidate. 

We’ll also prioritize the search results based upon a bunch of factors, including how motivated that employer is to hire that candidate (those who want to hire more or faster rank higher so they get more well-qualified candidates faster) and even how long it will take the candidate to get to the job whether they want to commute by walking, bicycling, transit, or driving. Try telling a college career service office website that you only want to look at jobs within 15-minutes walking distance from campus. 

Oh, and we fully automate the process of adding, editing, and deactivating your postings without you having to lift a finger. Heck, you don’t even have to create an account on our site.

In short, College Recruiter is built from the ground-up with the needs of large employers in mind. You’re not trying to hire one, unique candidate. You don’t have all of the time in the world like some SMB’s do. We get that. Want some proof? Let’s set up a 30-minute call to talk through your hiring challenges or email those to me. Either way, I’ll make specific recommendations to you for how we can help.

Ernst & Young's world headquarters in Hoboken, New Jersey

Posted March 19, 2019 by

Call for presentations for the 12/12/2019 College Recruiting Bootcamp in D&I at EY

College Recruiter believes that every student and recent graduate deserves a great career. 

One of the many ways that we back up our belief is by giving back to the talent acquisition and hiring manager communities by hosting one or two College Recruiting Bootcamp employer user conferences each year. We designed these events to be VERY low cost, VERY engaging, and VERY productive for the attendees.

Our 16th of these events was the College Recruiting Bootcamp on AI at Google in December 2018 at their main campus in Mountain View. As we ended that event, I told attendees that we were planning to return to New York City or Washington, D.C. for the next event. We are. On December 12th, we will hold the College Recruiting Bootcamp on D&I at EY across the Hudson River from Manhattan at the new, world headquarters of Ernst & Young.

Each event has a different theme, based in part on the brand of the host organization. We’ve worked with EY for about a decade and they have always been passionate about diversity and inclusion. But, unlike other diversity and inclusion events, this event will go beyond skin color by challenging some of the long-held beliefs in the world of college and university relations. Some examples of topics we may cover:

  • Why are a rapidly increasing minority of employers are becoming school and even major agnostic?
  • Why are some organizations no longer recruiting on-campus and instead hiring hundreds or even thousands using virtual sources such as job boards and social media?
  • Most organizations that hire a lot of talent from colleges and universities value diversity, but should their talent acquisition teams and hiring managers involved in that process also be diverse?
  • Does diversity extend to the school type and, if so, how are employers being more inclusive in their hiring by opening their doors to students and recent graduates of one- and two-year colleges instead of just those from four-year colleges and universities?

Want more information about the College Recruiting Bootcamp on D&I at EY? Please go to our information and ticketing page.

Posted March 18, 2019 by

How does the rapid adoption of AI by recruitment technology providers impact the advice college career service offices provide to students?

Last week, I had the good fortune to be a panelist for an event hosted by Elmhurst College in Elmhurst, Illinois. The roughly two dozen attendees were mostly college career service office professionals who were members of the Chicago Career Professionals Network (CCPN).

The topic of conversation for this meeting was artificial intelligence and the impact it is having and will have on how students and recent graduates find employment. The career service office leaders wanted to know whether the advice they’ve been giving to students for years and sometimes even decades needed to be updated.

John Sumser of HR Examiner delivered the opening presentation after which attendees asked questions of the panelists: Elena Sigacheva, product manager for Entelo; Jason Trotter, human resources business partner for Allstate; and me. Watch the video below to learn:

  • What is artificial intelligence and machine-learning and its relationship to recruiting?
  • How are employers / recruiters currently using AI and how they may use the technology in the future?
  • How should college career service office and career coaches advise students to effectively navigate the new recruiting landscape?

Photo courtesy of Shutterstock.

Posted March 15, 2019 by

Are diversity and inclusion hiring efforts undermined by the shift to programmatic, CPC job advertising?

Over the past couple of years, College Recruiter has undergone a remarkable transformation. As was the case since the dawn of recruitment advertising a few hundred years ago, all of our employer customers were advertising their part-time, seasonal, internship, and entry-level job opportunities with us on a traditional, duration-basis such as $X for 30-days.

Today, virtually all of the postings on our site are pay-for-performance such as cost-per-click and most of those are programmatic, meaning that the jobs we receive and the CPC we receive are based upon pre-set rules created by the employer customers, their advertising agencies, or their job distributors. Hopefully, that quick overview helps to illustrate why I wrote above that our people, process, product, and price have undergone a remarkable transformation.

I thought that readers of this blog would appreciate a little information about what we’re seeing happening in the marketplace right now. Some of the traditional, ad agencies are doing a good job in terms of advising their customers as to what CPC’s to pay, what jobs to distribute, expectations, etc. Some aren’t.

A common theme across almost all ad agencies — but not all — is that the overriding metric of success is minimizing the CPC and/or eCPA. I understand the desire to use objective metrics like that, but I’m also hearing frustration from some on the employer side who are appreciating their reduced costs per and time to hire but concerned about the negative impact these programs are having on their diversity and inclusion hiring efforts and, therefore, the long-term productivity of their workforce. 

What a small number of employers and advertising agencies are starting to appreciate is that the lowest CPC and lowest eCPA typically translates into a higher percentage of candidates coming from a smaller percentage of sources, which reduces the diversity of the applicant pool. Note that when I talk about diversity, I’m not just talking about race or gender. I’m also talking about socioeconomic and other such backgrounds. If a disproportionately large number of applicants come from low cost, general aggregators, then the candidate pool will also be general and therefore anything but diverse.

A couple of the ad agencies we work with are segmenting their budgets so they allocate $A to general aggregators; $B to industry-specific, niche sites; $C to geographic-specific, niche sites; $D to college-specific sites; etc. Within each of those groups, they use CPC and eCPA as measures of success, but they don’t expect or need the CPC or eCPA for the niche sites to be as low as those from the aggregator sites.

From what we can see on our end, most of the job exports from the advertising agencies are being managed to minimize CPC and eCPA instead of the more nuanced approach that we’re starting to see from a small number of other, more cutting edge ad agencies whose clients value a diverse and inclusive candidate pool so much that they’re willing to pay for it. Talk can be cheap, but these ad agencies and their customers aren’t just talking the talk, but they’re also walking the walk.

Posted February 14, 2019 by

Does Griggs v. Duke Power Co. prohibit the use of artificial intelligence in hiring?

One of the many things that I learned two months ago at the College Recruiting Bootcamp on AI at Google that College Recruiter organized and Google hosted was that employers need to be very, very careful about how they use artificial intelligence in their hiring decisions. Unfortunately, in a rush to make as much money as possible, many AI vendors are selling these employers on the efficiency of the technology and not adequately addressing the potential liability being created from the use and misuse of the technology.

One of the U.S. Supreme Court’s landmark decisions was Griggs v. Duke Power Co., 401 U.S. 424 (1971), which made illegal a company’s employment requirements which did not pertain to an employee’s ability to perform the job if those requirements had the effect of disparately impacting African-Americans and other ethnic minorities. Duke Power had argued that requiring a high school degree for its higher paid jobs was not discriminatory because it applied the same requirement to all applicants regardless of race. The Court, however, recognized that a high school degree was not needed to perform the work and negatively impacted the ability of African-Americans to be hired because fewer of them had high school degrees.

So, what does this have to do with artificial intelligence? Turns out, a lot. The typical implementation of an AI hiring tool involves the employer uploading resumes and other data for its best employees and then telling the technology to find more people like that. On the surface, that makes sense. “Our best salespeople all came to us after selling cars, so our new AI hiring technology will find car salespeople for us.”

But what if your hiring practices in the past have been discriminatory — perhaps unintentionally — and so your AI recommends more of the same candidates? For example, what if your best salespeople all had college degrees and so your AI only found or recommended salespeople with college degrees? A lot of employers — too many employers — would argue that would be a good thing. But would it be? What if you can’t prove that having a college degree pertains to their ability to sell? And what if, as is the case, those with college degrees are far more likely to be Caucasian or Asian than African-American, Hispanic, or Native American? What if your engineers are all male and so your AI disregards females?

Artificial intelligence may prove to be one of the greatest advances in our history, but we must be careful with how we use it. And whether the matching technology being touted by your other job board partner is powered by AI or not, be equally as cautious about it and for the same reasons. Do you know how that job board determines which candidates are a good match? Do you know for sure that it isn’t inadvertently discriminating against women? Minorities? Veterans? Disabled?

Posted February 07, 2019 by

AI, Algorithms, and Who Owns the Outcome

Artificial intelligence (AI), sometimes called machine learning or machine intelligence, is in its infancy yet poised to fundamentally change how we work, are educated, and run our businesses. AI is already impacting how leading employers engage with students and recent graduates and then hire and manage them.

AI offers tremendous opportunities to those in talent acquisition and human resources as well as society as a whole, but also poses some threats.

On December 10, 2018, hundreds of talent acquisition and other human resources leaders gathered in Mountain View, California and remotely via live stream to participate in the College Recruiting Bootcamp on AI, organized by job search site, College Recruiter, and hosted by Google.

Our closing keynote was delivered by John Sumser, Principal Analyst for HRExaminer, an independent analyst firm covering HR technology and the intersection of people, tech, and work.

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