ARTICLES, BLOGS & VIDEOS

The latest news, trends and information to help you with your recruiting efforts.

Posted October 11, 2018 by

College Recruiter providing high CPC, original backfill to publishers who primarily target students, recent grads

Almost since job boards existed, they’ve partnered together to share job content. One job board may have an excess number of candidate traffic in one area while a second may have an excess number of job posting ads in the same area. A real win-win can be created if the first sends its candidates to the second in return for a share of the revenue the second receives from its employer customer.

Unfortunately for the publisher — the site with excess candidate traffic — these backfill deals often took on the form of API calls, meaning that all of the jobs from the advertiser — the site with excess demand from employers — appeared at the bottom of the publisher’s search results. The publisher may have five jobs that match the interests of the candidate but their search results page would end up showing those five jobs plus hundreds of others from the advertiser.

Even worse was that the advertiser’s brand was typically adjacent to the jobs and the candidate would be sent to the advertiser’s site to register and, perhaps, apply to the job. To the candidate, the experience was searching for a job on the first job board, finding a potential match on the search results page, clicking, and going to a second job board. That created, at best, confusion for many job seekers. Were they at the employer’s site? Why were they being asked to register again? Was registering the same as applying? (more…)

Posted April 22, 2016 by

TATech 2016 Fall Conference & Expo: Doing better deals

The Association for Talent Acquisition Solutions (TATech) will host a fall conference in Las Vegas, Nevada, on September 19-21, 2016. Peter Weddle, CEO of TATech, is excited to announce the conference and share information about the conference’s scope, purpose, and agenda with viewers in this video hosted by Bethany Wallace, Content Manager of College Recruiter. Bethany interviews Peter and Steven Rothberg, President and Founder of College Recruiter, who will present a session for talent acquisition leaders at the TATech 2016 Fall Conference & Expo.


If the video is not playing or displaying properly click here.

Peter Weddle explains that TATech is the global trade association for the talent acquisition solutions industry. It represents the for-profit enterprises and not-for-profit organizations that provide technology-based products and services for talent acquisition professionals, from applicant tracking system companies, job boards, and social media sites to mobile apps, recruitment advertising agencies, and cloud-based recruitment marketing platforms. Collectively, its members power or operate over 60,000 sites worldwide and provide state-of-the-art solutions services for virtually every facet of talent acquisition.

The purpose of the TATech 2016 Fall Conference & Expo is to provide cross-talk and information sharing between recruiters/talent acquisition professionals and vendors who provide products and services for talent acquisition professionals. Peter Weddle believes there is a lack of communication and interaction between these two groups of professionals, and that enabling employers and recruiters to get the information they need from their vendors will help them improve their return on investment.

Steven Rothberg, President of College Recruiter, hopes to help talent acquisition leaders improve their return on investment when working with vendors, too, and that is the scope of his presentation entitled, “Doing better deals: How to be a smart consumer of talent acquisition solutions.” In the past, many employers simply posted jobs and assumed the risk; either the jobs would perform well or not. However, with the solutions available to employers now via technology, employers should do their homework and understand the estimated return on investment associated with various types of advertising (banner advertising, email campaigns, pay per click, etc.).

Steven will cover this information in his presentation and believes it will empower talent acquisition professionals to make informed decisions regarding their college recruiting budgets. It will also help employers to negotiate better deals and to make cost comparisons between proposals from different vendors. He emphasizes that employers should negotiate with vendors and provide justification using metrics and pricing information using this type of cost comparison information.

Peter Weddle emphasizes the value of attending a conference like the TATech 2016 Fall Conference & Expo; there isn’t always an opportunity to visit face-to-face with owners of organizations like College Recruiter. In addition, TATech is offering free hotel accommodations at The Palms to those who register for the conference by June 15, 2016. Lastly, Peter mentions that the conference is truly a fun experience, featuring the 2016 Recruiting Service Innovation Awards (the ReSIs). Modeled after the Oscars, the awards are a red carpet, black tie optional celebration.

Be sure to follow our blog for more information about upcoming conferences and events for recruiters and talent acquisition professionals. Subscribe to our YouTube channel, and follow us on LinkedIn, Twitter, and Facebook.

 

 

 

Posted April 14, 2016 by

Fraudulent job postings target college students

Fraudulent job postings, left unchecked, can prove truly harmful to college students and recent grads. Recently, an organization calling itself HYDROCK, Inc, LLC, posted fraudulent job postings for college students. Thankfully, the Better Business Bureau of Minnesota and North Dakota received reports about the fraudulent postings and alerted employers, job seekers, and recruitment media companies like College Recruiter about the questionable job postings.

The postings boasted of positions allowing students flexible hours/scheduling “to avoid conflicts between classes or other business.” Unfortunately, if it sounds too good to be true, it probably is. Upon further investigation, that was the case with this posting.

College students and recent grads should be leery of shady job postings. If applicants run across job postings like this (or are approached by companies after posting their resumes online), they should consider the following warning signs that may indicate signs of fraudulence:

  • You will receive a check up front, prior to beginning work.
  • You will work a minimal number of hours but receive a large income in return.
  • You are asked to submit your Social Security number or very sensitive personal information to a company prior to the face-to-face interview and acceptance of the position.
  • As part of the position, you will be required to transfer money or reship goods.
  • The company claims to be located in another country.
  • The position does not list any minimum qualifications for education or experience.
  • The job posting contains grammatical, mechanical, or stylistic errors.
  • The company claims to have been in business for years, but the website was only recently created.

Faith Rothberg, CEO of College Recruiter, recently discussed the topic of fraudulent job postings with Pete Weddle, the Vice President of TATech. Faith will be moderating a panel discussion at the TATech Industry Congress this weekend, April 16-17, in Orlando, Florida.


If the video is not playing or displaying properly click here.

Faith and Pete both believe that if College Recruiter and other recruitment media companies take action to prevent scammers from successfully reaching candidates, they will help make a difference in fighting this ongoing battle against fraudulent job postings.

“At College Recruiter, we believe every student and recent grad deserves to get started in a great career. Having quality job postings is necessary to reaching this goal,” Faith Rothberg states. “We also believe that talent acquisition leaders deserve to have a place to connect with candidates, a place which showcases quality positions they have to offer. This is what College Recruiter offers. College Recruiter’s extensive filtering system ensures that the jobs on our site are quality postings and are limited strictly to those with 0-3 years of experience.”

Need help managing job postings? Reach out to College Recruiter—we’re here to help.

Posted March 23, 2016 by

Fraudulent job postings: TATech Industry Congress

In today’s job board industry, fraudulent job postings are a real threat to both job seekers and talent acquisition professionals. TATech, the Association for Talent Acquisition Solutions, is confronting that threat head-on in various ways.

One of the ways TATech is rising to the challenges posed by fraudulent job postings is by offering solutions to members of the job board industry. At the upcoming TATech Industry Congress event in Orlando, Florida (April 16-17, 2016), College Recruiter’s CEO Faith Rothberg will moderate a panel discussion on this very topic. This article and embedded video, hosted by College Recruiter’s Content Manager, Bethany Wallace, with guests Faith Rothberg and TATech Vice President Pete Weddle, discusses the importance and relevance of Faith’s panel discussion topic, “Fraudulent postings: Why protecting users protects your business.”


If the video is not playing or displaying properly click here.

First, Pete Weddle provides viewers who may be unfamiliar with TATech a little background on the organization. TATech, formerly the IAEWS (International Assocation of Employment Websites), has its roots in job boards. It has evolved as the industry has evolved. The association includes almost any organization providing technology and services that help facilitate the talent acquisition process. Collectively, the TATech membership powers over 60,000 sites or applications.

The TATech Industry Congress is the only industry-focused event in 2016. At this event, Faith Rothberg, CEO of College Recruiter, will moderate a panel discussion on a hot topic in the job board industry. The title of Faith Rothberg’s panel discussion is “Fraudulent postings: Why protecting users protects your business.” Faith explains that the panel discussion will cover everything from how fraudulent postings can occur, how businesses can prevent them from occurring, and how business owners/recruiters can keep them to a minimum. The panel will cover criminal intent, technological solutions, and enhancing the candidate experience.

Fraudulent job postings have become more of a problem lately because scammers have figured out ways to automate attacks on job posting sites to steal personal information. This can lead to problems for candidates when searching for jobs online. This can lead to more severe impacts on candidates, including identity theft. Scammers have become highly educated in this process.

Pete Weddle adds that he regularly hears from talent acquisition professionals who are concerned about this problem; he is very excited about hosting this panel discussion at the TATech Industry Congress.

Faith believes that TATech is truly helping the job board industry to better equip themselves to handle this problem through the TRUEad program. TATech created the TRUEad program in response to this issue. It is a centralized place to report fraudulent job postings and to gain awareness about fraudulent job postings.

For more information about the TATech Industry Congress or the TRUEad program, visit the TATech website.

Have you followed College Recruiter’s blog? Follow us today to receive links to articles like this. Subscribe to our YouTube channel, and follow us on LinkedIn, Twitter, and Facebook.

Posted March 03, 2016 by

NACE 2016: Benchmarks in college recruiting

At the 2016 National Association of Colleges and Employers Conference & Expo June 7-10 in Chicago, College Recruiter’s President and Founder Steven Rothberg will present a session for employers entitled “How to Benchmark Your University Relations Program in the Absence of Benchmarks.”

In this brief video hosted by College Recruiter’s Content Manager, Bethany Wallace, Rothberg explains why clear benchmarks in college recruiting do not often exist and helps define some potential solutions to this problem.


If the video is not playing or displaying properly click here.

Rothberg mentions that in the field of college recruiting, until recently, very few college recruiting programs had benchmarks. As a result, many college recruiting programs did not know if they were operating effectively. Some college recruiting programs are beginning to share their operations data and establish benchmarks, but there is still a lack of continuity across the industry.

For example, not all organizations define cost per hire the same way. If a recruiter travels, and the company does not factor in all travel costs and salary costs, as well as fees charged by the university, then the cost per hire estimate is inaccurate. Failure to accurately estimate costs affects overall budget estimates.

It’s also important to use benchmarks accurately in order to measure success in college recruiting and to give credit where credit is due. Rothberg cites his work with a client recently who was able to pinpoint the exact number of candidates who’d been hired as a result of working with the college recruiting team.

Benchmarking is not just about measuring your own success, Rothberg notes, but also about comparing your achievements to those of others in the field whose organizations are similar to yours and who are hiring similar types of candidates. Cooperating with other employers by sharing benchmarking data can help you reach goals. This is what Rothberg’s session at the 2016 NACE Conference & Expo will focus on.

Don’t forget to register for the 2016 NACE Conference & Expo. Follow College Recruiter’s blog for more information about best practices in college recruiting, and follow us on LinkedIn, YouTube, Twitter, and Facebook.

At College Recruiter, we believe every student and recent graduate deserves a great career. We are committed to creating a quality candidate and recruiter experience. Our interactive media solutions connect students and graduates to excellent entry-level jobs and internships. Why not let College Recruiter assist you in the recruiting process?

Posted March 02, 2016 by

SHRM 2016: Metrics don’t lie

At the 2016 SHRM Talent Management Conference and Exposition  April 18-20, Steven Rothberg, President and Founder of College Recruiter, will present to recruiters, talent acquisition leaders, and human resource managers. The title of his presentation is “Metrics don’t lie, but is your staff lying about its metrics?”

In this 7-minute video hosted by College Recruiter’s Content Manager, Bethany Wallace, Rothberg provides an overview of his upcoming presentation as well as clarification on why metrics matter.


If the video is not playing or displaying properly click here.

 

Before talent acquisition leaders begin using metrics to measure their success in college recruiting programs, they must first define measurable objectives. Rothberg mentions that this is one of the problems in college recruiting. Rothberg states that most talent acquisition leaders, particularly in college recruiting programs, did not use metrics or data to measure their success until recently.

Generic data points, like average cost per hire, assist in measuring effectiveness. However, putting those metrics into context is even more helpful. If your organization’s cost per hire is really low, Rothberg states, then you probably have a pretty effective operation. If your organization’s cost per hire is $10,000, and other organizations similar to you are hiring at $5,000, that may be a red flag.

Rothberg is particularly excited about presenting at the 2016 SHRM Talent Management Conference and Exposition because the event is always full of positive energy, with attendees genuinely motivated to grow and become better, regardless of their job title or position within their organizations. For this reason, Rothberg is including information in his presentation about how talent acquisition professionals can get a seat at the table by using predictive analytics. Talent acquisition professionals can use predictive analytics to discuss potential problems and to offer solutions. For example, labor market shortages  and impending increases in benefit costs might be discussed using predictive analytics, and proposals about ways to deal with those changes might be made.

Be sure to register for the 2016 SHRM Talent Management Conference and Exposition.

Follow our blog for more tips about using metrics in your college recruiting program, and follow us on LinkedIn, Twitter, YouTube, and Facebook.

At College Recruiter, we believe every student and recent graduate deserves a great career. We are committed to creating a quality candidate and recruiter experience. Our interactive media solutions connect students and graduates to excellent entry-level jobs and internships. Why not let College Recruiter assist you in the recruiting process?

Posted November 27, 2014 by

Double the Response to Your Job Postings With Some Simple Edits

Post Perfect Training ProgramSince we went live way, way back in 1996, one of the most common questions we’ve been asked by employers large and small is how they can increase the quantity and quality of responses they’re getting when they post jobs to their own career sites and to job boards such as College Recruiter. These are questions that almost every employer is asking and for good reason. On-line recruiting is now a $7 billion industry and a lot of that money could be better used through some fairly easy tweaks to how job postings are written.

If you think you’re getting the biggest bang for your buck, ask yourself: (more…)

Posted June 09, 2014 by

Succeed in Your Entry Level Job Search by Focusing on These 5 Factors

In order for your entry level job search to have a happy ending, focus on these five important factors found in the following post.

“The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks, and then starting on the first one.” ~ Mark Twain Get going on your job search but know what is essential first. The stronger you build on the basics and the foundation, the better

Link:

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Posted November 18, 2009 by

Is it Possible to Earn from Affiliate Marketing?

Internet Affiliate Marketing is a $60 billion industry offering people the opportunity to either earn an additional income, or replace their existing income. Does it work? Can you really make money doing it? Short answer, YES you can, but it is not as easy as promoters would have you believe.
A fair few promoters would have you believe that you could start earning money as soon as you bought their product, NOT TRUE.
Many of the products on the market today DO NOT work, not because they are flawed, but because they give false hope, by promising instant wealth, and the majority are far too complicated to set up unless you know what you are doing. If you are new to the concept, with little or no knowledge, of the affiliate business and you buy one of these products chances are you won’t even impliment any of it, your are not alone, 98% of newbies fall at the first hurdle. Continue reading …
Article by, Joe Anderson and courtesy of Associated Content, Inc.

Posted June 19, 2009 by

Recognizing Affiliate Fraud

There have been a number of discussions recently on linkedin with regard to affiliate program fraudulent leads and sales. We all know that affiliate programs are a great way to drive traffic to websites, lead gen programs and specific offers. The majority of the publishers that participate in the affiliate programs are extremely reputable. Most affiliate sites do a great job of prequalifying the publishers before they ever see an advertiser’s offer. Unfortunately, even with all the safe guards, there is still some lead fraud that comes through affiliate programs.
There are a few key things that can tip an advertiser off to potential fraud and give them a chance to rectify the problem before it becomes out of hand. One indicator that there may be a problem is if there are a large number of leads from the same IP address in a very short amount of time. On the same token, sequential email addresses for a lead generation program can also indicate unwanted activity. For example if you have Lars1@aol.com, Lars2@aol.com etc there is a pretty good indication there is a problem. Obviously a large number of invalid credit card numbers also indicate invalid activity. Additionally if one publisher has a much higher click to offer completion ratio than other similar sites, it may be a situation that warrants investigation. This may just mean the publisher has exceptionally well qualified traffic. But, it is still worth looking into.
There is typically a larger amount of fraud that comes through incentive publishers, those sites that offer points or actual cash for completing offers. Many of these sites have very strict policies to curb member fraud. Others do not. Incentive traffic is not all bad. Finding sites that have clear policies on valid and accurate offer completion is key if you want to advertise on these type of sites.
Affiliate programs remain one of the best resources to reach small publishers who are interested in your specific offers. Being diligent about watching the traffic coming from the various publishers and keeping in close contact with your affiliate manager are important in making these programs successful.