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The latest news, trends and information to help you with your recruiting efforts.

Posted July 29, 2019 by

Here’s How We Make Productivity the Result, Not the Goal

As founder and CEO of Journeous, which helps young adults choregraph meaningful careers, Pam Baker will be bringing 20+ years of hiring, managing, mentoring and coaching expertise Join us for the College Recruiting Bootcamp on Diversity and Inclusion.)

“Motivation is the art of getting people to do what you want them to do because they want to do it.” – Dwight D. Eisenhower

What motivates you? As someone dedicated to supporting those starting their journey, along with the organizations they work for, to make the most of what each of us brings to the world, I understand the importance of motivation. Yet, I was reminded recently of how different motivators can be for each person.

The first reminder came during lunch with a former colleague – someone I respect immensely who I’d feel fortunate to call a teammate once again. She’d recently started a new job at a hot tech company and despite the majority of MBA students I mentor expressing an interest in working there, she was flabbergasted by its lack of vision and focus. They’re a typical Silicon Valley tech company offering free lunch, ping pong tables and no expectation that anyone ever tucks in a shirt.

She couldn’t understand why people were clamoring to work there. With little leadership grit or direction, she equally couldn’t relate to why people wanted to stay. As I looked around the lunch area, though, it hardly looked like a bunch of demotivated and disengaged employees. The ping pong table was in use, and there was lots of animated chatter and laughter around us. I’ve been around checked out people. This was not such a group.

Winning is Motivation… For Some

My twin daughters provided a second reminder. They’d both played defense on the same soccer team, which ended up winning a total of one game during the season. As I drove them home after their last game, I asked them what they’d thought of the season. I looked in the rearview mirror to see one scrunching up her face and looking at me as if I’d asked the stupidest question possible (experience seeing that face a few dozen times now has helped me decode it). She grumbled, “It sucked. We only won one game all season.” My other daughter looked at her, then at me and said, “I thought it was great.” And then they looked at each other with their expressions seeming to say, “What team are YOU talking about?”

Same team, same position, same games attended, roughly the same playing time. But their motivators were entirely different. One wanted to win. Sure, she liked her team members, but she was driven to get better personally and as a team. The other wanted to be outside and be part of a team of girls she likes.

Their motivation for practicing was different: One wanted to get better, while the other wanted to be outside with her friends. Their motivation for games was also different: One wanted to see the result of her hard work at practice pay off with a win, while the other just wanted to be outside with her friends. Finally, as the season wound on with the losses piling up, their motivation for continuing was different: One because she knew she was getting better and could contribute to bringing the team up in the standings, while the other (you guessed it) could still be outside with her friends. She never even noticed what their team record was.

“Motivation will almost always beat mere talent.” – Norman Ralph Augustine

At my friend’s company, no doubt some were motivated by the company’s status. Others were driven by the freedom and flexibility. Still others by the occasional fun that was injected into their day since ping pong tables appeared to be as ubiquitous as bathrooms.

Leaders, and of course all of us are leaders in some capacity at work and home, must learn to understand and appreciate the differences in what motivates people, including ourselves. When we do, we unlock the key to staying engaged and motivated, as well as motivating those around us – in both easy and stressful situations.

Thankfully, there’s a science behind each of our motivations and needs. It might be the recognition of our work, of our convictions, or of who we are as an individual. It may involve giving us space and solitude, allowing for playful interactions, or incorporating action and excitement in our day.

Knowing and acting on the science behind our motivational needs keeps us from missing out on the talents of those around us. Improved productivity is the result (not the goal) and these diverse perspectives, talents and approaches then quickly become our most valued assets.

Join Pam Baker, along with your fellow university relations, talent acquisition and other human resource leaders from corporate, non-profit and government agencies at the:

College Recruiting Bootcamp on D&I at EY
Organized by College Recruiter and hosted by Ernst & Young
Thursday, December 12, 2019
9:30 AM – 2:30 PM (EST)
Ernst & Young World Headquarters
121 River Street
Hoboken, NJ 07030

For more information and tickets go to: http://www2.CollegeRecruiter.com/BootcampOnDIatEY

Pam Baker is Founder and CEO of Journeous, which empowers participants with new tools to dig in and find answers to complex questions like, “What are my personal values and how might they relate to my career?” Pam founded Journeous after a 20-year healthcare career spent building, leading and mentoring teams where she saw firsthand the challenge – for herself and colleagues – of creating fulfilling careers. Without understanding what was meaningful, though, it was easy to end up in jobs that didn’t click. As a mom of two daughters, Pam’s goal is to change the pattern for today’s young adults to help them choreograph meaningful careers.

The mission of Journeous is to prepare those starting a new journey and the organizations they work with to make the most of what each of us brings to the world. They provide your students and employees the tools to design a meaningful career and to thrive by mastering the art of adaptive communication.

To learn more, visit https://www.journeous.com/

Jon Kestenbaum, Talent Tech Labs

Posted July 26, 2019 by

Find The Right Paid Interns With Targeted Job Postings

Sometimes the simplest solutions are the most effective. Case in point, when Talent Tech Labs* wanted to hire two paid interns, they tried posting the positions on a number of job boards with disappointing results. Frustrated by the lack of response, they asked College Recruiter for a recommendation.

Simple but Effective

Because Talent Tech Labs wanted to hire two students or recent graduates, versus dozens or hundreds of candidates, our team suggested using a $75, 30-day job posting ad. As part of our standard implementation, the posting included their logo and YouTube video at no additional cost. Studies show that the quantity and quality of candidate responses greatly increase when employers include at least one of these elements in their postings. 

According to Jonathon Kestenbaum, Managing Director of Talent Tech Labs, “Although we posted the same job on a bunch of job boards, half of all the applicants we received and both hires came from College Recruiter. We couldn’t have been more pleased with the results.”

Targeting Makes the Difference

We attribute this success to the fact that College Recruiter’s audience is exclusively college students and recent graduates. By targeting the right candidates, employers can maximize their budgets, while improving response.

Because we work with companies of all sizes, we know that the recruiting needs of every organization is unique. Not every employer has the resources to use multiple recruiting tools and plaster their job postings on every available job board. That’s why our targeted approach is more effective for small- to mid-sized companies. We’ve found that many smaller employers are looking for candidates that have recently graduated and trying to find their first or second job or students seeking internships, which is our sweet spot!

And because our online job posting process is fully automated, it’s quick and easy. In other words, you don’t need an entire human resources team to get the job filled.

Making Great Connections

Of course, we offer more than simple job postings. College Recruiter believes that every student and recent graduate deserves a great part-time, seasonal, internship or entry-level job, which is why our interactive media solutions, including job postings, are designed specifically to make great connections between college students or recent grads and employers.

“We view every client, big or small, as a valuable partner,” noted Faith Rothberg, Chief Executive Officer, College Recruiter. “Whether you want the value and ease of online postings, or customized, interactive solutions, we believe in creating a great candidate and recruiter experience and we’re passionate about customer service. That’s why we go the extra mile to offer free company logo placement and YouTube videos with our online job postings, while many other job boards charge extra.”

Start filling those open positions today with targeted online job postings that get results! Get started and post your job HERE. (link to pricing page on CR website).

College Recruiter is the leading job search site used by students and recent graduates of all 7,400+ one-, two-, and four-year colleges and universities who are searching for internships, part-time jobs, seasonal work, and entry-level career opportunities. Our customers are primarily Fortune 1,000 companies, federal government agencies, and other employers who want to hire dozens, hundreds, or thousands of students and recent graduates per year. Our mission is to connect great organizations with students and recent graduates.

About Talent Tech Labs

Talent Tech Labs is on a mission to elevate the state of the art in recruitment technology and bring innovation to the world of talent acquisition software. Based in New York City and Palo Alto, Talent Tech Labs brings the language of vendors like College Recruiter together with the language of employers and other buyers to help vendors, buyers, analysts and practitioners understand what these tools do, how they solve business problems and where each falls in the acquisition process. In essence, Talent Tech Labs provides a structure that allows everyone to look at TA technology through the same lens and learn how these tools practically solve actual recruitment problems.

Posted July 18, 2019 by

Community College Graduates: An Overlooked Sweet Spot

Community College Graduates: An Overlooked Sweet Spot

When you say the word “college,” most people automatically think of four-year institutions that award degrees in traditionally white-collar fields like marketing, accounting, journalism or human resources. When you’ve earned that college degree, you’ve got your golden ticket to prestige and (hopefully) a good-paying job.

On the other hand, talk about community colleges and the stereotypes kick in: “It’s just a cheap way to get your basic classes in.” “They’re for students who can’t get into real colleges.” “Easy way to pull a 4.0.” “You know, the teachers aren’t real professors—they have day jobs.” “All the degrees are useless these days.”

Let’s quash those stereotypes now. Long derided as the last bastion of education for disappearing industries like manufacturing, the fact is community colleges are adapting to changes in today’s workforce at an admirable rate. Today’s students leave community college prepared for their future careers, both specific and translatable to a number of other fields.

To give you an idea of the types of programs being offered these days, here are just some of the associate degree offerings available at Washtenaw Community College in Ann Arbor, Michigan:

  • Engineering Technologist – Manufacturing
  • Welding Technology
  • Automotive Service Technology
  • Powertrain Development Technician
  • Accounting
  • Business Office Administration (Administrative Assistant or Law Office Administration)
  • Management
  • Retail Management
  • Supply Chain Management
  • Early Childhood Education
  • Child Development
  • Construction Management
  • Construction Technology
  • Heating, Ventilation, Air Conditioning and Refrigeration
  • Criminal Justice
  • Paralegal Studies/Pre-Law
  • Criminal Justice – Law Enforcement
  • Baking and Pastry Arts and Management
  • Culinary Arts and Management
  • Digital Video Production
  • 3D Animation Arts
  • Graphic Design
  • Photographic Technology
  • Web Design and Development
  • Computer Science: Programming in Java
  • Information Systems: Programming in C++
  • Computer Systems and Networking
  • Cybersecurity
  • Nursing – RN and LPN
  • Physical Therapist Assistant
  • Radiography
  • Surgical Technology
  • Broadcast Media Arts
  • Journalism
  • Technical Communication

This list doesn’t even include the many transfer programs for students who plan to continue their education at a four-year college—or remain at the campus to finish their bachelor’s degree through one of the many community college-university partnerships available these days.

It also doesn’t include the dozens of certificate and advanced certificate programs available to students and professionals for continuing education. And depending on the size of the institution, many community colleges offer other types of programs for ever-in-demand professions like emergency medical services, diagnostic medical sonography, respiratory therapy, civil technology, plumbing, fire science and much more.

The next time you update your recruiting plan, be sure to include community colleges. Especially since a major segment of students are 25 years and older (7.6 million students in 2018, according to the National Center of Education Statistics) you may very well be pleasantly surprised at how easily graduates’ education and skills translate to the positions you’re looking to fill.

Sources:

https://nces.ed.gov/fastfacts/display.asp?id=372

Posted July 12, 2019 by

Is it Time for the Unpaid Internship to Die?

Is it Time for the Unpaid Internship to Die?

A quick online search will find you as many unpaid-intern horror stories as you care to read. From having to beg or borrow money to pay for transportation or work-approved clothing, to single-handedly moving a manager’s personal furniture out of one apartment into another, to picking up dog excrement, there are employers who think no task is too awful or undignified to assign to their poor unpaid interns.

The dismal reputation of the unpaid internship has led to a debate over whether this type of internship has outlived its usefulness—and common decency. The debate gained new momentum in January 2018, when the U.S. Department of Labor (DoL) rolled out new guidelines that make it easier for companies that want to hire unpaid interns.

The Primary Beneficiary Test

These new rules established a seven-point test, known as a “primary beneficiary test,” that determines whether the unpaid internship benefits the intern more than the company (the link to the DoL page showing the seven factors is listed in the Sources section of this article). If an analysis of the situation reveals that the intern is actually doing the work of an employee, he or she is entitled to both minimum wage and overtime pay under the Fair Labor Standards Act (FLSA).

However, the seven factors are open to interpretation, which some labor advocates fear will allow them to justify even the most mundane tasks—for instance, fetching coffee—as “learning the industry.” And while most of us agree that it’s never a bad thing to work your way up from the bottom, the potential for abuse by more unscrupulous employers is still there. This can open all employers up to lawsuits; in fact, the new DoL guidelines came about in response to lawsuits filed by interns alleging that their unpaid work on a film violated the FLSA. The courts agreed.

Future Disadvantages

A study by the National Association of Colleges and Employers showed that students who took unpaid internships or co-ops were less likely to receive a full-time offer of employment and, if they did receive an offer, a lower salary than their counterparts who took paid internships or co-ops.

Paid internships or co-ops with private, for-profit companies resulted in the highest offer rate, while similar, if less drastic, disparities were seen in other industries (figures are paid vs. unpaid):

  • Private, for-profit: 72.2% vs. 43.9%
  • Nonprofit: 51.7% vs. 41.5%
  • State/local government: 50.5% vs. 33.8%
  • Federal government sectors: 61.9% vs. 50%

There were also disparities in starting salary offers (again, paid vs. unpaid):

  • Private, for-profit: $53,521 vs. $34,375
  • Nonprofit: $41,876 vs. $31,443
  • State/local government: $42,693 vs. $32,969
  • Federal government sectors: $48,750 vs. $42,501

Other reasons to put unpaid internships to rest are simple ones:

  • Happier, more productive interns (a paycheck is a powerful motivator!)
  • Positive feedback from employees is better for an employer’s brand
  • Paid internships attract top talent, which is more likely to lead to full-time hires  
  • Students who are paying their way through school and need the money from an internship to continue their education, or who have taken on student debt they have to begin paying back after graduation, may be great candidates—but they won’t be able to work for any company that doesn’t provide a paycheck

Of course, not all unpaid internships result in horror stories. With a principled employer, the result can be a rewarding one; if not financially or in future prospects, at least in knowledge and experience. However, if you’re offering unpaid internships now, it’s worth studying the ways you can improve the process and reward your interns for their hard work on your behalf. Even an upgrade to minimum wage will give a worker a sense of empowerment and dignity that can make them a fan of your company—and, quite possibly, a future valued employee.

Sources:

https://www.thecut.com/2018/07/7-people-on-their-most-insane-unpaid-internship-stories.html

https://www.naceweb.org/job-market/internships/exploring-the-implications-of-unpaid-internships/

https://www.dol.gov/whd/regs/compliance/whdfs71.htm

https://www.naceweb.org/job-market/internships/paid-interns-co-ops-see-greater-offer-rates-and-salary-offers-than-their-unpaid-classmates/

Posted July 03, 2019 by

Are You a Recruiting Early Bird?

Are You a Recruiting Early Bird?

It’s such a familiar quote that it’s almost cliché, but only because it’s true: The early bird really does get the worm. It also gets the best college graduates and interns.

If your recruiting efforts tend to focus only on the most recent batch of candidates, you may have noticed that your hires often don’t quite match up with your vision of the ideal employee. And yet, year after year you see other companies boasting about their own lineups, which reliably consist of the best and the brightest graduates and interns—the ones you would have sold your soul to have working for you.

How do they do it? Do they have an inside track? Are their starting salaries that good? Do they offer a free trip around the world with each internship?

Or…could it be that these companies know that the best way to get their candidates of choice is to be the early bird? 

Getting the Grads

According to the results of a survey by recruitment process outsourcing firm Futurestep/Korn Ferry, 64% of the business executives surveyed believe the best time to start recruitment for graduates is before their graduation—more precisely, at the start of their senior year. And 21% start looking for their future talent during junior year. Is it any wonder that by the time they graduate, students have already had a chance to vet their future employers?

“In our experience, students who know what they want to do and are driven to pursue their career goals while still in school make the strongest employees,” says Futurestep’s Adam Blumberg, vice president, Key Accounts. “Solid recruiting programs start early and focus on securing the most qualified talent months before they actually graduate.”

Which makes sense when you think about it: There are only so many students who will graduate in any given year. The law of averages dictates that a limited number will be considered superstars. And of those superstars, only a certain percentage will have the right degree and experience for your company.

Especially in a job seeker’s market, when candidates have the luxury of choice, if you’re not there when their focus turns to their future employment options other companies will be—and your dream candidates will have offers in hand before you even step foot on campus.

Getting the Interns

According to the National Association of Colleges and Employers, 65% of bachelor’s degree candidates participate in internship or co-op education. Summer is traditionally the most popular season for internships, but companies actually bring interns on board any time during the year for assignments that range from special projects to extra help in a busy-season crunch.

Given the absence of milestones that mark a graduate’s availability, is there a best time to recruit interns? Yes, there is. Once again, back-to-school time is considered the best time to introduce your internship offerings to students, whether you’re looking for summer or year-round interns.

That’s because the cycle is similar: companies post summer internship opportunities in the late fall/early winter time frame, students consider their options, and by May the top students have made their choices, been chosen by a company and are ready to start their internship once school lets out.

As you can see, when it comes to recruiting your graduates and students of choice, it’s all about the timing. It’s vital to be top of mind when a senior’s thoughts turn to their post-college employment prospects—or when the talented, motivated and hardest-working students start wondering where they can get their internship experience. Adjusting your recruiting schedule to include a September kickoff will not only give students a chance to take a long look at you. It will give you the chance to take a good look at them and see how well they fit into your vision for the future of your company.

Sources:

https://www.kornferry.com/press/the-early-bird-gets-the-best-college-graduates-korn-ferry-survey-shows-best-time-to-recruit-grads-is-the-autumn-of-the-candidates-senior-year

https://www.naceweb.org/job-market/internships/exploring-the-implications-of-unpaid-internships/

Posted June 25, 2019 by

Not all Job Boards are Created Equal

Over the years, we’ve seen a lot of creative job postings, including ads on subway stations and bus stops asking riders if they like the direction they’re heading or posing the question “How was your day at work?” Then there was the ad appealing to Twilight fans that pictured a row of pencils with sharp red tips and the tagline “We thirst for more creative blood.”

In today’s tight job market, job postings are not only becoming more inventive, but they’re showing up in unlikely places, such as coffee cups, bathroom stalls, pizza boxes and of course, social media, in addition to established job boards.

The fact is, employers have a lot of options when it comes to job postings. The trick is finding a way to stand out from the crowd, engage the right prospects and make your company memorable—without breaking the bank. This is especially important for smaller employers trying to compete with the big, recognizable names in their industry.

While its up to you to get the creative juices flowing when developing your actual job posting, College Recruiter can help you get more for your money by targeting the right candidates.

Why post an ad on our website rather than general job boards?

At College Recruiter, our audience is college students and recent grads, exclusively. As a small- to mid-sized employer, chances are you’re looking for entry level employees, which are typically those candidates that recently graduated and are looking for their first or second job. In addition, many students need part-time jobs while attending college in order to pay their way. These part-time jobs and/or internships often lead to successful full-time employment. And, developing a relationship with a student early on can give smaller companies a leg up on larger enterprises.

To make the most of your ad budget, reaching the right audience is key. College Recruiter believes that every student and recent graduate deserves a great part-time, seasonal, internship or entry-level job, which is why our interactive media solutions, including job postings, are designed specifically to make great connections between college students or recent grads and employers.

In fact, we are the leading interactive, recruitment media company used by college students and recent graduates to find great careers! And, because of the niche we serve, your $75 ad posting works much harder than it would on a general job board.

Studies by Appcast and eQuest across hundreds of job boards, thousands of employers, and millions of jobs show that a typical job posting on a typical job board delivers only one candidate to an employer. College Recruiter is delivering more than eight times the industry average, meaning that you’re far more likely to hire the person you need far more quickly and less expensively.

We make it easy.

Because we work with companies of all sizes, we understand that every company has unique recruiting needs and resources. We also recognize that small- to mid-sized companies typically don’t have the staff or budget to manage a complex recruiting campaign. That’s okay.

At College Recruiter, we make the process of posting jobs easy. Our fully automated system can get your posting online in the time it takes you to enter the job posting information and pay. Of course, if you need more assistance or expert advice, our experienced team is ready and willing to lend a hand.

But, don’t just take our word for it. Here’s what a couple of our clients have said about our recruitment solutions:

“We’ve tried several ways to recruit college students for our entry level positions including job postings on other leading college job boards. None worked well so we were skeptical when first approached by College Recruiter…(Your) approach in having the job posted to our area rather than to a handful of schools proved to generate far more responses than the postings on the other sites…it really works!!!! — Director of Human Resources, Sequoia Financial

“We run job posting ads on a lot of sites but had never used College Recruiter until we purchased an unlimited job posting package a month ago. We were amazed at the high quantity and quality of responses that we received. After only two days, we had a positive return on our investment for the entire month.” — Recruiter, Leapforce, Inc.

To learn more about College Recruiter and how we can help you reach the right candidates, visit us at www.collegerecruiter.com.

Posted June 12, 2019 by

If Your C-Suite Is Not Supporting Your Diversity Efforts, Ask Them How Many Left-Handed Employees They Have

Numerous studies show that the more diverse an organization’s workforce is, the more productive they are. In fact, research from McKinsey found that companies that are diverse by gender and ethnicity, outperform their peers financially by 35%!

And yet, it can still be a challenge for some talent acquisition teams to get buy-in for their diversity efforts from CEOs and other leaders. Without this support from the top, it’s virtually impossible to create a diversified workforce.

“Organizations must see diversity as an essential element of their strategy, rather than a trend or an accessory,” notes Kimberly Jones, Global Talent Acquisition Specialist and Founder of Kelton Legend, a multi-dimensional talent acquisition strategy organization. “If your leadership team doesn’t see the value of diversity, you can make a strong business case — there is plenty of research that supports the fact that diverse businesses are more competitive.”

Jones suggests an interesting twist to the diversity conversation: Start by asking talent acquisition leaders how many left-handed employees they have. Think about it: If you’re a consumer goods company, designing instruments such as scissors, and you don’t have left-handed engineers or designers, how can you produce a product that is effective for everyone? You’re probably not producing products that are as functional as they could be. And, since approximately 30% of the population is left handed, you’re only marketing to 70% of the people. Why would you intentionally lose out on market share?

This principle applies to gender, ethnicity, age and people who are differently-abled. Without a diverse team, you’re missing out on the valuable perspectives and distinctive contributions that come from a blend of people.

Jones adds: “Forget the assumption that there is a ‘norm’ — we are all different. And we should all have an opportunity to contribute our unique talents.”

Using Diversity to Attract Diversity

The other hurdle that companies must get over is creating a diverse talent acquisition team. Having diversity on your talent acquisition team accomplishes two things:

  • It shows that your company values diversity and provides an accurate representation of your workforce (if you have a diverse workforce).
  • It helps a wide variety of potential candidates relate better to your team and your company.

Jones recommends thinking beyond just gender or ethnicity and include different personalities, such as introverts and extroverts. Most companies think that recruiters should be naturally extroverted but imagine a highly-qualified candidate who is an introvert and feels uncomfortable trying to communicate with these outgoing, gregarious people, especially in a crowded career fair or other recruiting event. Some positions, such as engineers or accountants may not require an extroverted person. Companies that fail to relate to all candidates may miss out on some extraordinary talent.

The bottom line: Organizations that fail to embrace diversity may be less productive and less financially successful. They risk losing opportunities due to bias, even if those biases are unconscious.

“Unfortunately, you can’t teach someone to be unbiased,” said Jones. “It’s a result of a lifetime of teaching and experiences. However, you can make people more aware of their biases and teach empathy. That should be our goal.”

To hear more from Kimberly Jones, check out our video interview:

Or visit www.keltonlegend.com to learn more about Kimberly and her talent acquisition strategies.

Photo courtesy of Shutterstock.

Posted May 29, 2019 by

Why are more students reneging on their job acceptances?

A recent discussion in a listserv moderated by the National Association of Colleges and Employers was about an upward trend that some employers are seeing in the number of candidates who are reneging on their acceptances for both internship and entry-level jobs. One employer shared that they typically see four to five percent renege but this year that has jumped to more than eight percent.

Another employer helpfully shared that they’re also seeing more reneges and speculated that students “seem to be accepting offers as a back-up plan and then continuing the recruiting process throughout the year”. That employer is getting a much higher number of reneges within a week of the scheduled start date, blamed the students, and expressed hope that career services would start counseling students more about why they should not renege on job offers.

A third employer confirmed that they too are seeing higher renege rates but offered the following ideas: “(1) it continues to be a hot job market, (2) more companies are putting focus effort on early career talent, and (3) rapidly advancing / evolving technologies for employers and students are bringing more awareness efficiency (arguably) to the campus recruiting market.”

Another factor that I suspect is playing a role in the increased percentage of candidate reneges is the very long-time — and sometimes increasingly long — between when the candidate first meets with the employer and receives a job offer until the date when they actually start work.

It wasn’t all that long ago when the bulk of on-campus recruiting was late September through mid-November with offers taking weeks to be made. Now, it isn’t at all unusual to see employers interviewing at the beginning of September, making offers of employment in the interview room, and demanding a yes/no decision within days. Backed into a corner, a student would be irrational to decline this “bird in the hand” offer in favor of maybe getting a better offer days, weeks, or even months later a/k/a two in the bush.

Then, accepted offer in hand, some employers will essentially go radio silent and have little to no substantive contact with the student for months. Maybe the occasional email here or phone call there, but the intensity of the relationship goes from passionate to what is minimally required, and sometimes even less. Is it any wonder that the student loses their excitement and is open to reconsidering their acceptance?

To the employers who are frustrated by the reneges, let’s get creative about the entire process. What is within your control? Does your recruiting cycle really need to be driven by a fall/winter schedule that has existed since the 1950’s? Would it make more sense to look at alternative means to engage with, extend offers to, and continue to engage with students? 

Put another way, if an epidemic or other such natural or even manmade disaster were to prevent your team from flying out to college campuses around the country, how else could you recruit your next generation of leaders? Maybe look at those contingency plans — or create some — and then put them into place on a pilot basis. Maybe, just maybe, some of those contingency plans will deliver better candidates faster and for less money than the process many organizations have followed since “I like Ike” was a commonly heard campaign slogan.

Posted May 24, 2019 by

5 Ways Small Businesses Can Compete for Top Talent in a Tight Job Market

When it comes to recruiting top talent, it’s always been a challenge for smaller businesses to compete with large, well-known companies. While large organizations have name recognition, big marketing budgets and fully-staffed departments dedicated to human resources and talent acquisition, smaller companies must find more creative ways to attract and retain high-quality candidates.

In today’s tight labor market, this challenge has become more formidable. Consider this: In June of this year, the Bureau of Labor Statistics reported that there are 6.7 million jobs open in the U.S. and only 6.4 million available workers to fill them. Low unemployment coupled with a shortage of talent in many areas, has made hiring a tough job for companies of all sizes, but particularly for small- to mid-sized organizations.

According to a 2018 report from Vistage International, a peer mentoring organization for CEOs, business owners and executives of small- to mid-sized companies, 61% of small and mid-sized businesses expect to increase their workforce in the next 12 months. In addition, a recent CareerBuilder survey found that companies across the globe are looking to revamp their hiring efforts to fill both temporary and full-time positions in 2019. The same survey found that 44% of businesses are planning to hire full-time employees and 51% are planning to hire temporary employees. But roughly half of all the hiring managers surveyed said they are unable to fill much-needed positions due to a lack of qualified talent.

The heightened competition for talent has increased salaries and benefits across many industries, as well as the number of company perks. In this highly competitive environment, smaller companies, who are not able to offer the same type of compensation and benefits packages, must find other ways to grab the attention of job seekers and find the best candidates for open positions. Some proven strategies include:

1. Form Relationships with Candidates

The first step in forming relationships is to “get social.” Smaller businesses must have a strong presence on LinkedIn and other social media. A Pew Research Center survey found that 79% of Americans who were looking for work used the Internet to view job listings, learn about companies and apply for jobs. Of those, 34% said online resources were their most important tool.

It’s also important for small businesses to have a well-developed LinkedIn profile. These profiles are free and offer great exposure. They help candidates find businesses that they would otherwise never know about. LinkedIn also serves as a free resume database, allowing job seekers to search though hundreds of candidates and reach out to those who are a great match. Keep in mind, however, that LinkedIn is far more popular amongst Gen X’ers and Baby Boomers than Gen Z’ers and Millennials. LinkedIn’s own statistics indicate that only 1.5% of Gen Z’ers and Millennials use LinkedIn even on a monthly basis.

In addition, forming a relationship involves being more “hands on” throughout the recruiting process. Provide company updates or news and check in with candidates via a personal phone call or email. During the interview process, include executives and managers who may be working with this person. This shows the candidate that they’re valued enough for the CEO or other executives to take the time to speak with them.

To relate with younger candidates, it’s also important to adopt a mobile-enabled application process, which means that not only must it be possible to apply for a job using an Android or iPhone, but that it’s easy to do without having to use third-party services such as “Apply With LinkedIn.” Most candidates either don’t have those third-party services, don’t know how to use them, or don’t want to use them.

Mobile devices are increasingly becoming more entrenched in our everyday life, especially within younger populations. According to Glassdoor, 89% of job seekers say their mobile device is an important tool for job searching and 45% use it to search for jobs at least once a day.

2. Attend Networking Events and Job Fairs – and Seek Referrals

When you’re shopping for caviar, but you have a fast food budget, you must work harder to find candidates. Simple job postings rarely do the trick. Even with a small staff, it’s worth the time and effort to attend networking events and job fairs. While the big company names draw candidates to an event, it puts you in good company. Not only do these events expose you to candidates who don’t know who you are, it allows you to present your company “in person.” Talking with someone face-to-face and conveying your enthusiasm and passion for your workplace and the position are more effective than a job posting. Of course, that means sending the right person to represent your company at job fairs and other events! Make sure they’re representing your company in the best light possible.

A Jobvite Job Seeker Nation Study found that 39% of job seekers rated initial contact with a company as making the biggest impact on their impression of an organization. You can capitalize on this by presenting a friendly, but knowledgeable face at job fairs, taking the time to really get to know candidates and what they want, and following up with personalized emails – something that larger companies are unlikely to do.

Small businesses can also broaden their reach by working with the right partners, such as recruiting agencies, co-ops, chambers of commerce and professional networking groups, which may result in listings in professional directories and word-of-mouth referrals.

Finally, look inside your company. Your employees can be your most passionate advocates. In fact, research by Deloitte found that employee referrals are the number one way organizations find high-quality hires. Fifty-one percent of companies surveyed named employee referrals among their top three most effective sources. Let employees know you have open positions and encourage them to share job postings with family, friends and professional associates. You may also consider offering a small bonus to employees who recommend someone who is hired. Of course, the more you rely on referrals, the less diverse your workforce will be — and numerous studies prove that diverse workforces are more productive.

3. Build and Maintain College Campus Relationships

The first step in working with colleges is to carefully research which schools are the best fit for your organization — including majors, quality of programs, student population, school location, etc. Once selected, the most successful university relations and recruiting programs take a long-term approach, building and maintaining relationships. Work closely with the career center staff to learn about a college’s culture, student demographics, degree programs and traditions. Then take it a step further by getting to know other key contacts, including faculty and administrators.

Even when your company is not hiring, be sure to maintain these relationships. Look for ways to stay involved: Can you offer a co-op or internship program (internships are a highly-effective way to find full-time hires and increase retention)? Can you volunteer to help with mock interviews or critiquing resumes? Can you speak to students about skills that employers are looking for?

Another factor to consider is whether you need to target candidates by which school they attend (or attended) at all. A rapidly increasing minority of employers, both large and small, are using workforce productivity data and discovering that the college an employee attended is poorly correlated (and sometimes even negatively correlated) with the productivity of the employee. Why? Reasons vary, but one explanation is that those who graduate from elite schools rarely stay with their first employer for as long as those who graduated from second- or third-tier schools.

If you want a diverse, inclusive and productive workforce, you should supplement your on-campus recruiting efforts with so-called virtual recruiting efforts, which typically means advertising your part-time, seasonal, internship and entry-level jobs on sites like College Recruiter that primarily target students and recent graduates of all one-, two- and four-year colleges and universities.

4. Promote Company Culture

When you can’t compete with compensation, you can still attract top talent by promoting your company’s culture and perks. The good news for small businesses is that competitive wages aren’t the only thing that can attract employees. Younger workers consider overall culture to be a major contributor to job satisfaction, according to a Society for Human Resource Management survey.

You may not be able to offer a fully-stocked kitchen and exercise rooms ala Google, but flexible work hours, remote work options, monthly workplace events, professional development courses, community-involvement and other perks can be very attractive to the right candidates.

According to a 2018 study by SCORE, a business mentoring network in the U.S., employee perks not only attract better, more qualified employees, but they are also such a powerful selling point that they can boost employee retention and job satisfaction levels. In fact, SCORE reports that benefits and perks in the workplace are often more important to employees than higher pay. The percentage of employees who took the following perks/benefits into account when choosing an employer were:

  • Flexible hours – 88%
  • More vacation time – 80%
  • Work-from-home options – 80%
  • Student loan assistance – 48%
  • Free gym membership – 39%
  • Free snacks – 32%
  • Weekly free outings – 24%

If you offer special perks, be sure to promote them. A great way to do that is to include video in your marketing efforts. A small number of job boards, including College Recruiter, not only allow you to include video within your job postings, but even let you do so for free!

5. Highlight Intangible Benefits

There are many benefits to working with a smaller company, such as greater flexibility, more diversity in day-to-day responsibilities, less bureaucracy, closer relationships, teamwork and the opportunity to make a direct impact on the bottom line. These benefits can be particularly attractive to younger workers who value “hands on” work that results in meaningful contributions from the get-go.

In addition, top talent is drawn to companies that are innovative and offer opportunities to grow and learn. You can use this to your advantage by talking about how candidates won’t be “boxed in” by a role, as happens within many large organizations. The nimble nature of small companies allows employees to wear many hats, which can be very appealing and can often compensate for a lower salary.

Today’s candidates have far more power during the job search and are also job hopping more than ever before. To succeed in this candidate-oriented job market, it’s important for small businesses to develop innovative recruiting and hiring strategies to fuel growth.

Sources:
“Best Practices for Recruiting New College Graduates,” by Mimi Collins, National Association of Colleges and Employers, NACE, October 13, 2017.
“Recruitment Statistics 2018: Trends & Insights in Hiring Talented Candidates,” TalentNow.com, February 2, 2018.
Vistage International, 2018 CEO Report on Business Growth
“What’s More Important at Work: Better Perks and Benefits or a Higher Salary,” Biospace, June 27, 2018.
“7 Tips for Small Businesses Competing with Large Employers for Talent,” Collegeforamerica,com, Workforce Insights, June 28, 2017.

Posted May 21, 2019 by

Why including video in your job board posting is crucial if you’re trying to hire students and recent grads

They say that video killed the radio star. At least that’s what the The Buggles sang back in 1980. Could they have actually been singing about the death of text-only job posting ads?

While I doubt that the lyrics of that iconic song were referring to job posting ads, I do think that video is killing the text-only job posting ad. Why? There are 86 million members of Gen Z who are entering the workforce and relying on YouTube and other video sites for information far more than their Millennial older siblings — and even more so than their Gen X and Baby Boomer parents.

Our friends at Google recently conducted a survey with Qualtrics Research to better understand how 18- to 24-year-olds decide who to date. Of course, the decision of who to date is not quite the same as who to work for, but there are similarities. Some 41 percent of the age cohort learned about dating apps through online video sites like YouTube. Taken alone, that number doesn’t surprise me, but it did when I found out that it meant that 57 percent more of this age cohort found out about dating apps using online video sites than did 25- to 34-year-olds.

In addition to using video to learn about dating, Gen Z uses video for just about all types of learning. Indeed, 80 percent of teens turn to YouTube as a source of information.

Why does this matter to employers? Because a generation that prefers to learn through video is going to be more likely to apply for a job posting from your competitor that includes video instead of your posting that does not.

Videos Can Give Small- to Mid-Sized Employers an Advantage

In a tight job market, small- to mid-size employers often need to work harder to attract top talent. Video could be your secret weapon! Consider this:

  • Video gives candidates a better glimpse into your organization. They can determine whether they’re a good fit with your culture, your expectations and the position. Consider doing a “A Day in the Life” video that showcases your unique environment along with the position’s responsibilities, or a “Meet the Team” video that allows prospects to see faces and personalities. This can be especially helpful if you have a diverse team and you’re trying to attract more diversity.
  • Videos are persuasive because they resonate with candidates — they allow them to see, hear and feel the excitement a hiring manager has for the job and the company. They are generally perceived as being more authentic or believable than written job postings. More importantly, younger candidates are accustomed to this type of visual/audio experience to make decisions.
  • Videos help increase your SEO. In fact, according to Google stats, job postings that include video are more likely to show up in a job seeker’s search results than those that don’t.
  • Videos send a message that your company is on the cutting-edge. What you lack in size, you more than make up for innovation!

Finally, a study by TheLadders found that the average prospect spends only 50 seconds on a job posting description before moving on. They spend only 22 additional seconds reading the postings that describe a job that they’ve decided to apply for — meaning that they apply for jobs without knowing much about them. If your top prospects can’t muster enough excitement about a job description in less than a minute, it’s a good bet that those individuals will not apply for that job. Video provides that spark of excitement and holds a prospect’s attention longer.

A Fool’s Errand or a Smart Move?

A few years ago, College Recruiter embarked on what others in the job board industry told us was foolish: to exponentially increase the number of postings on our site with embedded video by offering that feature for free to our employer customers.

Today, hundreds of thousands of the postings on CollegeRecruiter.com have video embedded into them, even though most job boards don’t allow employers to embed video. Of the minority of job boards that do not offer that feature, most of those are very large and charge employers a fortune. Our strategy to encourage the inclusion of video isn’t unique but it sure is unusual.

Quite simply, College Recruiter believes that every student and recent graduate deserves a great career and we’re passionate about the candidate experience. Anything we can do to help the job seekers using our site find that great career in a way that creates a better experience for them is something we want to pursue. And video fits that description perfectly.

College Recruiter is the leading job search site used by students and recent graduates of all 7,400+ one-, two-, and four-year colleges and universities who are searching for internships, part-time jobs, seasonal work, and entry-level career opportunities. Our customers are primarily Fortune 1,000 companies, federal government agencies, and other employers who want to hire dozens, hundreds, or thousands of students and recent graduates per year. Our mission is to connect great organizations with students and recent graduates.

Whether you’re posting a single job for 30-days or using our JobsThatScale product to help you hire dozens or even hundreds, we’re going to want you to embed your YouTube employment video into your posting and we make it really, really easy for you to do that…for free.