Case study for using email campaign to drive part-time, seasonal candidates at scale to your ATS

Hiring by some employers changes dramatically at certain times of the year.

For package delivery, ecommerce, and retailers, the fall is incredibly busy and they’re staffing up by hiring a ton of part-time and seasonal candidates. Hiring at scale like this does not align well with running a typical job posting on a typical job board, as those are designed to deliver enough candidates so you can hire one person. If you need to hire 10 or 5,000, you just don’t have time to run 10 or 5,000 postings.

College Recruiter believes that every student and recent graduate deserves a great career. Our customers are primarily Fortune 1,000 companies, government agencies, and other employers who hire at scale, meaning dozens or even hundreds into the same or similar roles. They advertise their jobs with us to help them hire students and recent grads for part-time, seasonal, internship, and entry-level jobs that require zero to three years of experience.

Want an example of a typical large hiring need and how we helped? We’ve worked for years with one of the largest ecommerce companies. They have needs in a wide variety of areas, but in the fall it is primarily in their warehouses. A warehouse might go from well-staffed to grossly understaffed in just a few days. They might need to hire 10 or 200 people and they need them immediately.

A couple of years ago, we built a product specifically for them. For $5,000, we deliver (almost always within a day) an HTML, targeted email to the 150,000 freshmen and sophomores of one-, two-, and four-year colleges who reside closest to the warehouse and are actively seeking employment. The results are superb as measured by the number of candidates who open the emails and click through to the employer’s ATS to apply but, more importantly, based on what the employer measures as its effective cost-per-hire. Over and over again, we meet or exceed their expectations. Do you have large, urgent hiring needs for part-time, seasonal candidates? Would it make sense to pilot a targeted email campaign like this?