487% Boost to Candidate Engagement From Embedding Recruitment Videos Into Job Posting Ads

For years, College Recruiter has made it possible for employers to include their recruitment videos in their job posting ads on our site. Very few job boards make that possible and the vast majority which do charge employers more for that service. So why have we made it easy and free? Simple. We believed that job posting ads which include video are better for the candidate and recruiter experience and features like that are always going to be in our long-term best interests even if that means giving up a little revenue in the short-run.

Now, believing that a feature is beneficial and having data to support that belief are two different things. So naturally I was pretty happy to read a blog article by Rob Kelly of Ongig that included data showing that job posting ads with video greatly boost engagement with candidates even if those candidates don’t view the videos. The average amount of time that job seekers spend on a job posting ad jumps dramatically when those postings include video:

• Job postings without video = 55 seconds
• Job postings with video but the video isn’t viewed = 2 minutes 54 seconds (increase in engagement of 316 percent)
• Job postings with video and the video is viewed = 5 minutes 23 seconds (increase in engagement of 487 percent)

Embedding a video into a job posting ad on College Recruiter is simple. The form into which you enter the job title, job description, location, etc. has a field for the web page address (URL) of your video on YouTube. Just copy the URL from YouTube and paste it into our form. Your video will automatically appear on your job posting ad on College Recruiter and candidates can watch the entire video without leaving that page. All they need to do is click the video to play it. For employers whose jobs we scrape or receive via some other automated process, we add their choice of video when we set up their accounts.