A Glimpse Of The Career Prospect Of Marketing Jobs In The Car Industry

Posted April 09, 2014 by
Car sales manager with potential customer in the showroom

Car sales manager with potential customer in the showroom. Photo courtesy of Shutterstock.

Marketing is crucial to any business. It involves communicating with customers, partners and other stakeholders and delivering the best services possible. In the automobile industry, the marketing managers help to formulate strategies that help the car companies to fulfill their sales objectives. The basis of any marketing job is to research and assess the need of the customers and develop a product accordingly. Another important aspect of their job is the development of communication strategy, on which various services and products are delivered to the potential customers. Professionals also need to undertake a number of planning activities that help to determine the price of different products in accordance to the market. They also need to formulate strategies to respond the international market trends.

Pursue adequate degree

If you want to pursue a career in this field, a degree in this field is important as this provides an adequate knowledge about the field. Few employers prefer Masters in Business Management with a major in marketing, or a Bachelor’s degree or and Associate degree. A membership to the organizations like American Marketing Association also increases the chance of these professionals to pursue a lucrative career. The degree programs in marketing includes mathematics, statistics that are required for accounting, study of human behavior, organizational studies, e-commerce and web-based principles of marketing.

Get edge over others

The degree program helps in imparting adequate knowledge and skills that will help you to get an edge over others. A large portion of the workforce of any organization is involved in the marketing jobs. The demand of these professionals is not affected by the economic conditions and fluctuations in the global market. In the car industry, with an adequate degree you can get entry level work in marketing and sales. But, with experience, you can move up the organizational ladder and seek a high managerial position in the field of marketing.

Skill sets required

Apart from the educational qualification, you also need to have a sound communication skill and presentation skill to thrive in this field. You need to be goal-oriented, creative, and flexible, be able to work under pressure and be able to juggle between different projects if required. It is important for the marketing managers to be updated regarding different trends of the marketing world. They also need to have a strong knowledge regarding the use of internet and different software. Budgeting is another aspect that you need to know for performing your job well.

Various job titles to apply for

It is essential for the professionals working in the marketing arena, to have a leadership quality and a good team player. If you opt for high designations, it is important to have the ability to motivate other team members to perform efficiently. The dealers as well as the enterprises that are of the genre we buy junk cars also employ marketing professionals to run their business seamlessly. A few of the job titles for which you can apply are the Marketing Managers, Brand Managers, Sales Manager, Business Development Manager, Marketing Specialist, Market Research analyst and Public Relations Managers in few of the organizations.

Apply through portals

In case you are a working professional and you want to opt for an adequate degree to get leverage in your job, then you can opt for online courses in marketing. The best way to spot a job in the automobile industry is through the job portals where the job titles, the requirements for the same, job responsibility as well as the remuneration, are mentioned in details. You can also go through the website of the leading car manufacturers and the dealers who advertise for the posts that are vacant. There are also provisions for the applicants to negotiate their salary based on their expertise and experience.

Author Bio: Martin King is a career advisor and here has discussed in details regarding the job opportunities for the marketing professionals in the automobile industry. The dealers, manufacturers and also we buy junk cars enterprises hire these professionals.

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