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Advice for Employers and Recruiters

How a Positive and an Efficient Application Process Led to Hyatt Winning a Candidate Experience Award

William Frierson AvatarWilliam Frierson
June 25, 2013


Hyatt logoPeople who are passionate tend to be successful.  In the workplace, this passion can boost your company’s brand, creating an interest from job seekers to work for your company.  So, why not create a candidate experience that is efficient and leaves them feeling positive about your business.

Hyatt is a global hospitality company with widely recognized, industry leading brands and a tradition of innovation developed over their more than fifty-year history.  Their mission is to provide authentic hospitality by making a difference in the lives of the people they touch every day.  They focus on this mission in pursuit of their goal of becoming the most preferred brand in each segment that they serve for their associates, guests, and owners.

The company manages, franchises, owns, and develops Hyatt branded hotels, resorts and residential and vacation ownership properties around the world.  As of June 30, 2012, the company’s worldwide portfolio consisted of 492 properties.

In addition, Hyatt’s candidate experience has earned recognition as a 2012 Candidate Experience Award Winner.

Now in its third year, The Candidate Experience (CandE) Awards and benchmarking program is designed to evaluate the job candidate experience companies offer through their recruitment cycles and honor those companies that implement outstanding strategies to provide a consistent and positive experience for jobseekers. The CandE Awards program consists of three survey rounds designed to capture and evaluate a company’s recruitment processes and practices that impact the candidate experience. Companies that complete the first round submission process receive a complimentary Employer Benchmark Report, and those that meet the standard for candidate experience are invited to advance in the competition.  The CandE Awards program is complimentary and confidential, and all CandE Award winners will be celebrated at the HR Technology Conference in Chicago this October.

Employers interested in competing or receiving benchmarking data must complete their applications by June 28, 2013. To learn more about the Candidate Experience Awards and the application process, please visit http://www.thecandes.org/apply.

The Candidate Experience Awards (the CandE Awards) was created by veterans of the recruiting industry to help employment candidates have a better experience when they apply for work.  Although the CandE Awards is a competition, it exists to enable any company to benchmark and improve their candidate experience.  The organization behind the CandE awards is the Talent Board, a non-profit research organization.  The Talent Board recognizes that finding new employment is inherently stressful for most job seekers and their families.  Its mission is to help employers and candidates to have a more effective, efficient, and humane exchange during the recruiting process.  The Talent Board believes that the best way to improve candidate experience is to provide corporations with research that helps them to benchmark and improve their operation.

Here is what Randy Goldberg, Vice President of Talent Management at Hyatt Hotels Corporation, says about why his company applied for the Candidate Experience Award.

At Hyatt we view the candidate experience as a very important part of the entire employment journey at Hyatt.  The recruiting process is often the first exposure that someone has to our brand.  While we can not hire everyone that has an interest in joining the company we want to make sure that all candidates are responded to appropriately.   Our main goal in applying for the award was to receive feedback about our recruiting process and get candidate feedback.

Goldberg also shares what makes his company unique, yet important with respect to the candidate experience.

At Hyatt we seek out others who share our passion for service and welcome them to the Hyatt family.  All Hyatt colleagues are recruiters representing the company.  There are several standards around supporting this brand promise.  This includes a positive and efficient application process, meaning that candidates can expect to hear about their application quickly.  Candidates that are not being considered will receive communication within a few business days of their application.  We do not wait until the job is filled to notify all candidates.  Candidates that are being considered are notified quickly and an interview scheduled will all appropriate hiring managers attempting to make the interviewing process as convenient as possible.  Candidates who have accepted a position are contacted by a new team members immediate to provide assistance with their onboarding.

–Article by William Frierson, staff writer for CollegeRecruiter.com, the leading niche job board used by college students searching for internships and recent graduates hunting for entry-level jobs and other career opportunities. Steven Rothberg, president and founder of CollegeRecruiter.com, is a member of the 2013 Candidate Experience Council which helps to steer the future of the CandEs awards and benchmarking program by drawing on the expertise and knowledge of the HR community’s thought leaders.

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