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Advice for Employers and Recruiters

E-mail marketing and landing pages for college student recruitment

William Frierson AvatarWilliam Frierson
November 30, 2012


CollegeRecruiter.comOne way colleges and universities may be able to improve their student recruitment process is by better understanding e-mail marketing and landing pages.  Learn more about these topics in the following post.

When I conduct workshops with college marketing and recruiting staff on the topic of e-mail marketing in higher education, I often lead with this question: “What’s the single most important job of an e-mail message?”

Frequent responses include “to get new students,” “to inform,” or “to get someone to apply.” More often than not, folks in the room are surprised when I share my answer: The most important role of an e-mail message is to get someone to click out of it as soon as possible.

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E-mail marketing and landing pages for college student recruitment

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