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Advice for Employers and Recruiters

Is your social media strategy focused on the channels that matter?

William Frierson AvatarWilliam Frierson
November 21, 2012


CollegeRecruiter.comWith so many young people involved with social media today, it may be wise for college recruiters to use the method for attracting prospective students to their schools.  The following post offers recruiters information on how they can benefit from recruiting with social media.

This graphic shows the relative percentage of college-bound high school students that say they use various social media channels. Facebook, YouTube, and Twitter are the top three. Less than 10% of students say they use Pinterest, Tumblr, or StumbleUpon.

Click on image to enlarge.

The graphic above shows the percentage of prospective students who are currently using each of the seven most popular social media sites, based on a national poll of 2,000 college-bound high school students conducted in the spring of 2012. The 2012 E-Recruiting Practices Report from Noel-Levitz compares these numbers to the social media practices that campuses report using, revealing some significant differences. (For more information on the use of social media by prospective college students, download the 2012 E-Expectations Report.)

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Is your social media strategy focused on the channels that matter?

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