Posted May 22, 2012 by

Marketing: How Businesses Can Attract Today’s Consumers

William Frierson of CollegeRecruiter.comHow do companies have success in the marketplace?  They have to figure out what products and/or services consumers really care about.  Then, they must separate themselves from the competition.

Entrepreneur and blogger, Seth Godin, believes that how marketing was done in the past doesn’t necessarily work for today’s consumers.  In the following video, he shares his thoughts on which ideas are most successful and how to market them.

William Frierson is a staff writer for

Article courtesy of the Recruiting Blogswap, a content exchange service sponsored by, a leading site for college students looking for internships and recent graduates searching for entry level jobs and other career opportunities.

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