Executives Concerned about Inappropriate Content being Posted by Employees

Executives have raised concerns about the type of content that their employees are posting.  However, there may be a benefit to this practice.

 

Qumu, business video platform provider, recently announced the results of its April 2012 Business Video Behavior Project, which looked at the topic of Employee Generated Content (EGC) in the enterprise.  In a survey of 240 managers and executives across a variety of disciplines, Qumu found that more than half of them (51.2%) are concerned that employees will upload irresponsible content to the company network, and 12% of executives even admit they worry about employees uploading embarrassing videos of them from company parties.

 

However, executives also report that the videos being uploaded to their networks are more effective than ever before.  In fact, the study found that 100% of them have never seen an inappropriate video uploaded to the company network, and the top comments executives made about the employee generated videos they’ve seen are that they have been useful (38.2%) and appropriate (35.3%).

 

In addition to executive concern, the study looked at who produces the most interesting employee generated content, whether or not these videos make workers more productive and what the future demand for EGC will be.

 

The survey reveals that coworkers’ videos are the most attention-grabbing.  When asked who produces the most interesting corporate videos, coworkers topped the list at 45.5%. However, CEOs produce the highest volume of videos (51.4% vs. 13.5%).

 

That’s not stopping workers from feeling that these videos have made them more productive though.  An overwhelming majority (73%) say that employee generated videos have increased their productivity to some degree, and 81.4% of executives believe demand for such videos will only continue to increase.

 

“We are seeing a fast-growing increase in the demand for employees to generate video content and be able to share it with colleagues across departments, said Sharon Spinelly-McGowan, Director of Corporate Communications at Avid.  “We recently purchased Qumu’s Quick Capture product, which allows our employees to create and upload video right from their browser into a social video sharing portal.”

 

When asked what types of videos employees have been generating most often, how-to videos came out on top with more than three quarters of executives (75.8%) saying they are the most common, followed by:

·         Communication from management (48.5%);

·         Town hall meetings (42.4%)

 

In fact, one of the most common use cases for how-to videos comes from customer service department personnel creating how-to videos.  “By 2015, how-to customer service videos will be an essential part of Web customer service strategies,” said Johan Jacobs, Gartner Analyst (Get More Value From Your ‘How to’ Customer Service Video Knowledge).