Social Media Platforms Can Boost Office Efficiency

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January 27, 2011


I was recently interviewed by Ben Shingler for an article about how social media sites can boost your office productivity for the New Brunswick Business Journal in Canada.
I was interested to read the the CEO of one of the organisations that Ben interviewed, Ambir, an information technology consulting company with offices in Fredericton and Halifax, Ian Cavanagh stated that online social networking tools aren’t suitable for business.
I had a different point of view – here’s a quote from the article:
“Given the increasingly global nature of business, De envisions a future in which online communication tools play a very important role.
“More organizations will be more virtual, therefore by nature we’ll need applications to connect us,” she says.
“We’ll probably look back (at today) and say, ‘what was all the fuss about?’.”

I’ve found deploying social media platforms in my own business and with organisations I work with has enhanced productivity.
If you are interested in exploring this further here are some additional articles you can read to inspire you to become more productive using social media:

The other important thing to remember is that many social media platforms are free to use, therefore not only enhancing your productivity but also your profitability by saving money and time and even making sure that you don’t miss opportunities.
As an example, I was talking to Ross Hargreaves, the Sales Drector of Social Text today. Social Text have a great enterprise wiki platform which I have been using and I’m looking to expand use of further.
Ross shared with me an example of an organisation where one company had a client project where the document that had been sent to them was corrupted. Unfortunately the person who had been working on the document had gone on vacation. If the organisation had been sharing projects and updating them on a wiki there would have been no delay and no loss in reputation for the client who was not able to rectify and correct the document as their key staff member was away from the office.
If you are wondering which might be the right social media platforms for you to boost office efficiency or productivity, why not come along to the forthcoming Bank Of Ireland event on the 10 June 2008 where I’ll be presenting but also will be available to answer your questions about marketing and growing your business.
Krishna De.jpgArticle by Krishna De and courtesy of Biz Growth News blog

Originally posted by Candice A

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