Recruitment Advertising Tips

Recruitment advertising is a form of communication used by employers to attract the best entry level job candidates and other job seekers. This type of advertising is more about employers doing their research on the candidates rather than waiting on the candidates to find them. Because recruitment advertising is relatively new to employers, they need good information to make this recruiting process a success.

Here are a few recruitment advertising tips employers can use to lure entry level job candidates and other job seekers:
Focus on the candidate – Instead of writing advertisements based on what your company wants, use selling points to appeal to candidates’ interests in the job.
Write an advertising copy (central message) to meet the needs of your target audience – Before addressing the qualifications for the job you want to fill, give your audience an interesting reason to apply. For example, tell college graduates your company can start them on the road to a rewarding career.
Do the unexpected – Create a job advertisement that is unique from other ones; it can state a clear message, yet make job candidates want more information about the opportunity.
Recruitment advertising requires employers to be more proactive and creative in their search for the best entry level job candidates and other job seekers. Hopefully, theses tips will benefit employers in this relatively new form of job recruiting.
Information provided by Lou Adler.
Source
http://www.adlerconcepts.com/resources/column/recruiter_hot_tips/hot_tip_29_humongous_technique.php

Originally posted by William Frierson