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Advice for Employers and Recruiters

How to Make an Impact on Twitter

Steven Rothberg AvatarSteven Rothberg
October 18, 2010


Dave Uejio of the National Institute of HealthDave Uejio, the Special Assistant to the Director Office of Human Resources at the National Institute of Health, and I were two of the panelists at the International Public Management Association for Human Resources (IPMA-HR) conference in Seattle. The topic was how local, state, and federal government recruiters and other human resource professionals should use social media tools such as Facebook, LinkedIn, and Twitter.

One of the many excellent pieces of advice offered by Dave has really stuck with me. He said that there are four basic keys to making a significant, positive impact through Twitter:

  1. Deliver quality content;
  2. Be an expert whatever you tweet about;
  3. Be lethally generous; and
  4. Be social!

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