Gain Attention and Profits for Your Business by Podcasting

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January 28, 2011


Podcasting is a very powerful, profitable medium for reaching your audience and brining in new clients. Out of 22 million adults who own an iPod or a
MP3 player device, 29 percent of the people have downloaded a podcast. With so many people relying on the Internet for the daily content, podcasting has become a popular way to receive information or entertainment while on the go.
Podcasting is a great way to gain attention to your products and services as well. While they’re meant to be free, they can be a powerful marketing tool for gaining the attention of new clients and profiting from them.
So what is the trick to gaining attention and creating a successful podcast series in a timely manner for profit?
The best way to gain this attention is to give away a taste of your product or service information for free. Giving away the first few lessons of your information program for free is a great way to gain attention and to retain those customers for future profit opportunities. Offer a free lesson a week when they sign up to your weekly podcast. You can use this opportunity to continually provide information and to up sell your primary products for profit. People love free information and by providing a series of informative podcasts you have a great chance at gaining, retaining and profiting from new customers. Continue reading …
Article by, Michael Perez and courtesy of Associated Content, Inc.

Originally posted by Candice A

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