Pacific West HR Conference

I had the pleasure of attending and doing a presentation on the last day of the 2009 annual Pacific West HR Conference in Palm Springs. Attendance was down somewhat from previous years, but that’s been the case at just about every recruiting conference since the start of the recession.
This year’s conference was held in Palm Springs, California, which was a big change for a lot of the attendees as the conference has been held in Long Beach for the past five or so years. Getting the conference out of the Los Angeles metro area allowed attendees to make a better mental break from their normal work and personal lives and to focus on the presentations, exhibition hall, and networking opportunities.
My presentation was on how employers should use cell phone text messaging and other mobile marketing techniques to help them recruit college students and recent graduates. Attendance at my presentation and others held the last afternoon was pretty light but those who attended were engaged, interactive, and appreciative.

Originally posted by Steven Rothberg