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Webinar: How Employers Should Develop Gen Y Into the Managers of Tomorrow

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January 28, 2011


Last August, CollegeRecruiter.com began to deliver recruiting-related webinars to employers and career service office professionals. I figured we’d get maybe 50 attendees to the typical webinar, with some coming in a little higher and others a little lower in terms of attendance. By early 2009, we were seeing 800 registrations and the conventional wisdom in the webinar industry is that the average connection converts into about two attendees, so we were getting the equivalent of about 1,600 registrations. Not all registrations converted into attendees, of course, as some people registered but didn’t show up. But then others watch the recorded versions of the webinars so the no shows were likely offset by those watching the recorded versions. Bottom line: rather than 50 attendees we were seeing well in excess of 1,000 and perhaps 1,500 attendees to many of our webinars.
Fast forward to June 2009. With an incredible amount of work by manager of e-learning Paul Bell, we successfully re-launched our webinar system with brand new technology and a brand new approach. Rather than focusing on satisfying the desires for immediate feedback that most speakers crave, we’ve chosen to focus on the needs of our clients. Very few employers and career service office professionals are able to set aside an hour to watch any webinar — especially when the choice of when that hour falls isn’t within their control. In addition, many of those people would prefer to watch or at least share the webinar with others and trying to get multiple people together at the same time becomes exponentially more difficult. Solution: record the webinars and send the recordings out to the employers and career service office professionals so they can watch them when they want and share them with anyone within their organizations. You don’t quite own the webinars as you can’t share them with people outside of your organization, but you can do just about anything else with them that you want. Nice, huh?

Our first Star Webinar — so called because our expert speakers are stars — feature two of my favorite people: Terese Corey Blanck and Judy Anderson of CTC Consultants. Judy and Terese advise employers challenged by a new generation of employees who they cannot relate to, can’t retain and who drive up costs related to staffing and productivity. Terese and Judy are experts in an emerging, specialty field: they have researched and understand how the millennial generation of 18-28 year olds think, self-motivate and develop while transitioning into adulthood.
Because they are emerging into adulthood later than the boomers and other generations that are employing them, a unique complexity is added to the workplace. So different from those managing them, an understanding of millennial identity, cognitive and brain development is just the beginning.
The reality that Anderson and Corey Blanck make evident in their new CollegeRecruiter.com Star Webinar is that many employers need to learn “how to think about and work with Millennials” in a new way. The good news is, developmental issues can be impacted and growth can be accelerated; and, you’ll understand how the differing developmental stages your 18-28 year old employees occupy can have a tremendous impact on the workplace if recognized and acted upon decisively. Among the topics discussed:

  • How millennials define their adulthood
  • Growth via “Acceleration Experiences”
  • How managers can better connect
  • The balancing of Structure and Flexibility
  • Essential management practices
  • How to neutralize flaws and test skills
  • How to identify the gaps in your plan

Take away from this presentation: Employers will leave with an understanding of how to evaluate the developmental practices within their organizations impacting entry-level talent.
Want a free sample? Click on the video below.

Want to watch the full video? Buy it, download it, watch it, and share it.

Originally posted by Steven Rothberg

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