Thoughts About Online Recruitment Advertising Tools

With so many people (especially young people) using modern technology on a daily basis, there should be no surprise that employers and recruiters want to benefit from it as well. Traditional forms of recruiting candidates for entry level jobs and internships, such as newspapers, still work, but don’t seem as effective in attracting today’s tech savvy generation. Therefore, employers and recruiters should look at online recruitment advertising tools to reach this target market.

Probably the most popular online recruitment advertising tool is the social networking website. This is a place where people can interact personally, and in some cases, professionally; one example is Facebook. Another online recruiting tool is the job board. Employers and recruiters should focus on niche job boards to find their ideal candidates for entry level jobs and internships. One other tool to consider is an online recruitment video, which can be used to highlight the advantages of working for a particular company.
In order to attract today’s college students and recent graduates, employers and recruiters must reach out to them. While traditional recruiting still works, online recruiting may be more effective in the future as technology advances. Using online recruitment advertising tools give employers and recruiters a more relevant voice to understand the needs and wants of this target market.
Information provided by Borrell Associates, Inc.
Source
http://www.marketresearch.com/product/display.asp?productid=1770356&g=1

Originally posted by William Frierson