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Want to Reach More Candidates Faster? Try Text Messages.

ningcontent Avatarningcontent
January 27, 2011


Recruiters are always looking for effective ways of recruiting. The best recruitment method is the one that offers both effectiveness and low cost. By effectiveness I mean the recruitment information should be delivered to as many relevant people as possible. And by low cost I mean the method should cost as little as possible. Historically recruiters have used newspaper, TV and the Internet as their methods, each with its own advantages and disadvantages; however, the major underlying reasons for using these methods are their degree of pervasiveness. When people read more newspapers than other media, newspaper is the most effective way of recruitment. When people spend more time accessing the Internet than reading newspapers and watching TV, Internet becomes the most effective way.
Today, most people use mobile phones every day, and mobile communications is becoming an essential part of everyday life. Naturally, the use of mobile phones should be incorporated into the recruiter’s plan, and recruitment based on mobile phones should be considered seriously as an alternative to traditional recruitment methods. There are different ways to use mobile phones for recruitment, and the text messaging is a relatively new way and has high potential to become the new frontier where effective recruitment is conducted. Whether you are looking for internship or entry level job candidates or senior job candidates, text messaging can help you achieve the goal effectively and inexpensively.
There are several advantages with using text messaging for recruitment.

  • First, the cost is less. Today’s major mobile carriers all have certain flat-rate texting plans. With a flat fee, you can send unlimited text messages.
  • Second, the response rate of using text messages is generally higher than using other means such as emails.
  • Third, it is typically more effective in the sense that the receivers are more likely to pay attention to the information received.

The major disadvantage associated with this new method is the concern that most mobile users treat their mobile phones as a means to communicate with close friends and family members. When receiving advertisement-like information, they tend to be annoyed. To address such concerns, appropriate filtering and classification techniques need to be applied both on the sender and receiver sides.
Article written by a freelance writer

Originally posted by Candice A

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