Graduate Recruitng Tip: Build Your Employer Brand
ningcontentStudent’s perception of your company and its graduate programme is very important to its success or failure.
Brand images can come and go quickly, and it still surprises me that Google tops the UK corporate brands list.
You can’t argue that being listed in the “Top 100 places to work” will get your graduates’ attention. And heaven forbid if you ever get listed in the “Top 5 worst places to work”.
Work with marketing communications, PR and recruitment advertising to develop and communicate a clear brand. Consider bringing in a specialist external agency, they are the experts. BTW–There’s currently an interesting discussion on agencies on the Talent Management Network.
There is a great post on ERE: “Five things Barrack Obama’s campaign proves about your recruitment brand”. This article includes some of the ways to brand a company and drive a memorable recruitment campaign.
Also be aware of and monitor your online brand. The internet’s instantaneous nature means a company’s image can quickly be blotted and in the Internet domain for a long time. Keep track of positives and negatives. While it is generally true that “all PR is good PR” it pays to be aware of everything that is being said about your company.
What are your thoughts on employment brands and graduates? Leave us a comment, we’d love to hear.
Article by Susanna Cesar Morton
Article courtesy of the Recruiting Blogswap, a content exchange service sponsored by CollegeRecruiter.com, a leading site for college students looking for internships and recent graduates searching entry-level jobs and other career opportunities.
