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Industry News and Information

Virtual Job Fairs: A Cool Tool That Works Well With Attracting & Recruiting Gen Y

Candice A AvatarCandice A
June 12, 2008


Hi All,
I just got back from a whirlwind trip to San Diego and clearly didn’t blog while I was gone. I’m not very good about blogging when I travel. My days are always busy and my nights are typically filled with networking and fun, so it’s something I need to work on to avoid “lag time” between posts!
As I have discussed in previous posts, HR, recruitment and management professionals need to get creative technically when recruiting in this new era. Competition is only going to get more fierce as our talent pool shrinks so many of the “traditional” recruitment strategies are becoming less and less effective…and getting “with it” is even more important now that the tech-savvy Millennials are entering the professional workforce.
I came across this interesting article written by Ramesh Sambasivan, co-founder of iTradeFair.com, Inc., about “virtual job fairs”. Here is an excerpt from the article posted on Ezinearticles.com that explains what virtual job fairs are and how they can be used effectively:
With the widespread use of the Internet for job searches, recruiters and hiring managers have a larger pool of accessible job candidates. The consequent information overload is inevitable. A typical search within a job board gives a recruiter thousands of choices and not enough time in the day to review all of them. A virtual job fair serves as a levee to arrest the information deluge, capture a relevant, interested and manageable part of the database, invite them to a job fair, and fish for the best candidates. From the candidates’ perspective, they enjoy the ability to fish for the best opportunities. By creating manageable capsules of time, (web) space, and information, a virtual job fair creates a sheltered environment without the noise and clutter of the Internet for a recruiter or hiring manager to directly connect with a potential job candidate.
The other reason that a virtual job fair has become relevant is that hiring companies are trying their best to make their brand stand out amongst their competitors to attract the best talent that is out there. Many organizations are able to receive r√©sum√©s of interested job candidates at their own career websites. Some even have a .jobs domain name to go with their overall web presence. With such elements they are trying to create an exclusive corner for their hiring needs and thus build some branding. To create an element of brand-loyalty even before they have become an employee of the company, many organizations prefer to have their own online event to invite and engage candidates who have expressed interest in working for that specific organization. The virtual job fair is an ideal way to maintain a pipeline of future employees that care about an organization’s brand.
The article goes on to give you the “Three C’s of a Successful job Fair”, so click on this link to get this great info provided by Ramesh!
Article by Lisa Orrell, Millennial & Generation Relations Expert and courtesy of Lisa’s Generation Relations Blog

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