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SEM: Is it the Entry Level Marketer’s Dream?

tahjia c Avatartahjia c
April 14, 2007


What’s all the fuss about search engine marketing? Recent college graduates are missing out on a gold mine. It’s crazy, but you can search any name online and find it today. Everyone is online and businesses are adding entry level positions for people who love search engine marketing.
You can not deny the potential waiting for college grads in entry level SEM positions. Search engine marketing firms want to hire fresh candidates with an idea of what SEM used to be to what it is today. The industry’s standards change almost instantly, but it provides solid ground for those who understand the basics.
Look at the numbers:
Search engine marketing is a booming industry – $5.75 billion in 2005.
Now, it’s 2007 and more brick-and-mortar companies are online. It is essential for survival in today’s technologically advanced economy. You can jump into the wave of the future if you want a great entry level position in the SEM industry.
Right now, an average entry level SEM position pays $30,000 or minimum $10 an hour. It is a pretty good break for those of us who love to work on our computers and search engines. You know what the best part is? You can learn SEM through self-taught lessons, industry seminars, and other curriculums designed by the search engines. Entry level jobs should provide the training upfront – it can go either way with SEM.
I love it. Big search engine marketing firms provide ongoing training and pay for their SEMs to attend seminars. I like this idea. In two years, you can earn more money in your entry level position. You may even earn the title of ‘specialist’ after you conduct successful campaigns with documented results. This industry has an array of opportunity for fast learners who stride into the future. You can get a jumpstart your career by visiting search engine marketing websites. You can find information regarding candidate requirements including certifications, experience, and salary ranges.
This industry has changed the way of business. You can change the direction of your entry level job search by using search engine marketing.
Intro SEM Project for Entry Level Job Seekers:
-Start a blog for a hobby or passion. (e.g. business, music, sports)
-Research the keywords for your industry regarding that passion. (business news, new music)
-Read recent news about changes for a company or companies you are interested in working for. (e.g. Sony, Nike)
-Post two to three entries a week.
-Submit your blog to search engines.
-Connect with other bloggers.
Seems easy, right? Dive into this project if you are not online yet. Be sure to remain open-minded if others begin to comment on your blog. Interaction develops rapport with your readers. If they feel a comment can help you, embrace it. Remember to utilize the bio box of your blogs and articles. If someone loves your work, you may find them linking to your blog to show their readers. Someone will read it and someone could have a job waiting for you in SEM because of your diligence in building a brand through search engine marketing.
Have fun with your first SEM project.

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