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Industry News and Information

Everybody Loves a Free Lunch

matt warzel Avatarmatt warzel
November 29, 2006


If you’ve ever wandered around Whole Foods at lunch (why, oh why is the Nashville Whole Foods not yet built??) you know that the plethora of samples can equal a free lunch.


So it makes sense: product sampling works, right? Why not job sampling? Check out this post from a cool, new blog I like, Exceler8ion, about social media and online recruitment marketing.
I responded to their post on the idea of job sampling…great in theory. But here’s the thing. While job sampling sounds cool, it reminds me of why I came to Business School in the first place–to anticipate the capitalistic response. Meaning, making the business case that job sampling isn’t a cost nightmare seems next to impossible. Which is why I am more a proponent of On-the-Job previews or Realistic Job Previews (RJT)–videos that show a real day-in-the-life in a particular job or position.
Switching roles from capitalist to customer–I hear the masses: “If the company creates the RJT, they how do we know it is really realistic? How do we know it isn’t manipulated to avoid the downfalls of negative sides of the job?”
I think this is the real question to answer.
Susan Strayer
http://www.susanstrayer.com
+++++
This CollegeRecruiter.com Blogswap article is courtesy of Recruiting.com at
http://www.Recruiting.com and CollegeRecruiter.com at
http://www.CollegeRecruiter.com , a leading site for college students and
recent graduates who are searching for internships and entry level jobs.

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