Hispanics Respond to Cell Phone Ads 5-10 Times More Than On-line Ads
One of the under reported aspects of cell phone text messaging (SMS) and other forms of mobile marketing is that it is not a level playing field. The conventional wisdom is that younger people tend to use their cell phones more and be more receptive to receiving ads on them than older people. While that is certainly true, there are also significant socioeconomic and racial differences in usage.
One of the key reasons that Barack Obama defeated Hillary Clinton in the primaries and then John McCain in the general election is that Obama had an extremely well thought out and integrated mobile marketing strategy. Clinton and McCain did not. Obama understood that it wasn't just the key demographic group Gen Y who used their cell phones more than the average eligible voter, but also the African-Americans and Hispanics. A year after the election, it is hard to remember that our first African-American president did not have the support of African-Americans early in the primaries. Clinton did. So Obama needed a way to reach and get out the vote amongst his supporters and part of that strategy was sending his message to the only device that we almost all carry around everywhere we go: cell phones.
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I wrote yesterday about how the U.S. Army, one of the
The U.S. Army, one of the
Mark Liston, director of sales recruiting for CollegeRecruiter.com client
I've always believed that the most powerful retention tool that an employer has to offer are its other employees. We stay with our employer far longer if we enjoy those we work with. But to Gen Y, the other employees can also be a powerful recruiting tool. They want to know who they'll be working with because they've been raised to work effectively in teams. If their team members aren't up to snuff, their work product will suffer and they'll be unhappy and looking for a new gig.
What is it that entry level employers want the most when they're interviewing to fill an internship or entry level job? Some will say experience and others GPA, but overall the most important factor is the major of the college student or recent graduate.
Dave Lefkow of TalentSpark and author of the