The session was well attended and seemed to be well received by the attendees. Most had little to no experience with cell phone text messaging, keyword advertising, mobile web sites, or any other components of mobile marketing. Virtually all, however, seemed to realize that the future of on-line recruiting will be on web-enabled mobile phones.

The National Association of Colleges and Employers (NACE) just released its 2009 Student Survey. The report shows that just 19.7 percent of the Class of 2009 who had applied for jobs had one by the end of April. As dismal as that one in five percent may be, it was even worse for those who had not completed an internship. Just 14 percent of those landed jobs as of April as compared to 23 percent of their classmates who had interned. In other words, completing an internship prior to graduation made members of this year's class 64 percent more likely to land a permanent job by graduation.

A number of job boards have been hacked and many, many more will be. The information contained in a job seeker registration is quite valuable to those who want to profit by stealing the identity of others. Many job seekers include their entire work history, educational background, contact information, and even social security numbers. Anyone with access to that information can take out a credit card in your name and then use that card to fraudulently buy products. They're stealing from the retailers in some cases and the banks in many other cases, but they're also stealing from the job seeker even if the job seeker ends up not being saddled with the bill because the fraud will inevitably harm the credit score of the job seeker.

1. It will be easier for you to get interviews and job offers at prestigious big companies.
   
2. Big companies will offer you more favorable starting positions and higher salaries.
   
3. People at big companies will have a more positive initial impression of you even if they haven't yet seen your work.
   
4. It will be easier for you to get involved in a more promising start-up company.
   
5. It will be easier for you to get admitted into name-brand graduate schools.
   

One of the key reasons that Barack Obama defeated Hillary Clinton in the primaries and then John McCain in the general election is that Obama had an extremely well thought out and integrated mobile marketing strategy. Clinton and McCain did not. Obama understood that it wasn't just the key demographic group Gen Y who used their cell phones more than the average eligible voter, but also the African-Americans and Hispanics. A year after the election, it is hard to remember that our first African-American president did not have the support of African-Americans early in the primaries. Clinton did. So Obama needed a way to reach and get out the vote amongst his supporters and part of that strategy was sending his message to the only device that we almost all carry around everywhere we go: cell phones.

One of the innovative strategies that OnRec and Kennedy Information have adopted is to make the event accessible even to those who cannot get to the conference in Chicago through the Virtual OnRec Recruiting Expo produced by HR.com - completely online from your desktop. We invite you to attend the upcoming Virtual OnRec Kennedy Recruiting Expo 2009 for free. The regular price to attend is $150 per day so that's pretty sweet.

I suspect that the percentages must be far higher now because virtually every organization of any size has a web site and the cost of publishing a job to those web sites is essentially zero. In addition, there are a number of high traffic job board which accept postings for free, including Indeed, SimplyHired, and most of the Craigslist sites. Then there are sites such as LinkUp, which takes postings from many corporate employer sites and aggregates them so they're all available in one place. Of course, virtually every posting everywhere is also a click away at search engines such as Google, Yahoo!, and Bing. In addition, employers who want to post their jobs to CollegeRecruiter.com may now choose to pay $175 for 60 days or pay only when they receive qualified applications under our new pay-per-resume job posting option.

My best guess is that about 75 percent of job openings are now advertised, although many of those are advertised for free. From the perspective of the candidate, whether a job posting is paid for or free isn't very important.

Our biggest product by revenue for years has been targeted email campaigns. We typically deliver multiple campaigns a week and often a day on behalf of our employment and consumer marketing clients. That's not to say that every campaign is an incredible success. Some simply are destined to fail right from the beginning. When they do, it is usually do to one of four problems:

According to Direct Marketer, the five big highlights of the new rule are:

If 10 percent of your employees were to call in sick at the same time and for a week, what impact would that have on your productivity? What if 10 percent of your key employees were out sick for a week and then another 10 percent the next week and then another 10 percent the next week?

There are definitely two schools of thought on this issue and both have merit. One group follows Keith's opinion and emphasizes quality versus quantity when it comes to Twitter followers. They believe that the results they see from having a smaller but more engaged group of followers is greater than if they had a larger but less engaged group of followers. I respectfully disagree.